Category Archives: NTO (National Tourist Offices)

Hon. Edmund Bartlett, Minister of Tourism for Jamaica, has highlighted the importance of innovative global collaboration in strengthening tourism resilience during a high-level roundtable discussion put on by the Global Travel & Tourism Resilience Council at the Arabian Travel Market (ATM) Dubai. “Tourism resilience remains a cornerstone of Jamaica’s international engagement and development strategy,” said Minister Bartlett. “The alignment we are witnessing between diverse stakeholders at forums like the Arabian Travel Market represents exactly the kind of global knowledge-sharing that will future-proof our industry against emerging challenges.” The exclusive high-level roundtable on destination development held on April 28th brought together 20 senior leaders from across the tourism sector, including representatives from UN Tourism, the Ras Al Khaimah Tourism Development Authority, Sabre, Intrepid, Horwath HTL and Roland Berger. Under the theme ‘Destination Development: Building for the Future,’ participants exchanged insights on sustainable growth, stakeholder engagement, infrastructure investment, destination branding, and regional cooperation. Minister Bartlett added, “Jamaica continues to lead the charge in tourism resilience through our Global Tourism Resilience and Crisis Management Centre, and we are encouraged to see these principles being embraced worldwide. The insights shared at this roundtable align perfectly with our vision of building tourism ecosystems that can withstand disruptions while delivering authentic experiences and empowering local communities.” The Minister reiterated Jamaica’s commitment to fostering similar collaborative platforms across the Caribbean region and beyond, ensuring that tourism development remains inclusive, sustainable, and resistant to global challenges. “As we navigate the complexities of modern tourism, Jamaica stands ready to share our experiences and learn from global partners like OMRAN Group and Visit Oman. Together, we are building a more resilient future for tourism that benefits all stakeholders,” concluded Minister …

Sharjah Commerce and Tourism Development Authority (SCTDA) announced that Sharjah attracted approximately 1.6 million hotel guests in 2024, reflecting an 11% increase compared to 2023. This growth highlights the continuous development of the tourism sector in Sharjah. The announcement was made during a press conference held today with the participation of SCTDA alongside more than 25 government and private entities at the “Sharjah Pavilion” during Arabian Travel Market (ATM), which runs from April 28 to May 1 at Dubai World Trade Centre. The authority revealed key statistics for Sharjah’s tourism sector in 2024, noting that Russian guests ranked first with over 270,000 guests, representing an 18% increase compared to 2023. Indian guests came second with over 170,000 guests, marking a 6% rise compared to 2023. European guests saw a 16% increase compared to 2023, reaching over 100,000 guests, while Chinese guests surged to over 60,000 guests, an exceptional increase of 828% compared to 2023. Among Arab countries, Oman topped the list of hotel guests in Sharjah, accounting for 6% of total guests in 2024, followed by Saudi Arabia at 5%, Egypt at 4%, and Syria and Iraq at 3% each. His Excellency Khalid Jasim Al Midfa, Chairman of SCTDA, highlighted the latest developments from the authority, including the official launch of Sharjah’s new tourism brand campaign “Visit Sharjah.” The campaign focuses on showcasing Sharjah’s diverse tourist destinations, blending heritage, adventure, natural beauty, and modern experiences. It emphasizes the emirate’s ability to offer varied experiences catering to different types of travellers who are seeking adventure, tranquillity, family entertainment, or cultural immersion. The campaign also spotlights major events such as the Sharjah Light Festival and other annual highlights that create memorable moments …

The Oman Ministry of Heritage and Tourism, in collaboration with Dhofar Municipality, officially announced the much-anticipated Dhofar Khareef 2025 season during a press conference held on the sidelines of Arabian Travel Market (ATM) in Dubai. Held annually from 21 June to 20 September, the Dhofar Khareef season transforms the southern region of Oman into a lush, verdant paradise, offering visitors moderate temperatures, misty landscapes, and rich cultural experiences. In 2024, the Khareef season recorded a 9% year-on-year increase in tourist arrivals, reaching approximately 1.048 million visitors, reflecting Dhofar’s growing status as a premier regional and international tourism destination. The announcement was led by His Excellency Dr Ahmed bin Mohsen Al Ghassani, Chairman of Dhofar Municipality, and His Excellency Azzan bin Qasim Al Busaidi, Undersecretary for Tourism at the Ministry of Heritage and Tourism, highlighting Oman’s commitment to promoting one of the Arabian Peninsula’s most unique tourism seasons to the world. During the press conference, His Excellency Dr Al Ghassani outlined the new and expanded activities enriching the visitor experience during Dhofar Khareef 2025. He emphasised that the season’s main and accompanying events will be distributed across existing and newly developed sites, with diverse entertainment, cultural, and family-oriented attractions. Building on the success of its new location last year, “Return of the Past” will have an expanded program showcasing the spirit of Oman’s traditional life. Visitors will experience authentic folk performances, bustling heritage markets, and exhibitions of traditional crafts. Significant site development has enhanced the historical ambience, creating an immersive experience that blends heritage with modern amenities. Emerging as a key entertainment hub, Athens Square will host major international shows, cultural events, and shopping experiences. Upgraded facilities include an open-air theatre, integrated …

The new partnership between Emirates and Sharjah Commerce and Tourism Development Authority (SCTDA) explore and implement promotional activities and offer bespoke packages for tour operators and the wider travel trade in key markets. Emirates and SCTDA will also explore opportunities to create unique products and packages marketed directly to Emirates’ customers via ‘Dubai Experience’ on the airline’s website. This is in addition to advertising and cross promotional marketing campaigns, familiarisation programmes for travel trade and media, as well as promotional competitions aimed to encourage visits to Sharjah as part of their overall UAE holiday.

Qatar Tourism and the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) unveiled a strategic partnership designed to strengthen regional tourism ties through a new twin-centre holiday offering. This initiative enables travellers to seamlessly combine Doha and Abu Dhabi into a single, multi-city itinerary, making it easier than ever to explore both destinations in one trip. At the heart of this collaboration are Qatar Airways Holidays and Etihad Holidays operated by Capital Holidays, part of ADNEC group, who will jointly curate customised travel packages. Each will draw from a selection of hotels and experiences to design integrated itineraries that capture the essence of both destinations. These packages will be promoted to tour operators across key markets in Europe and North America. The initiative underscores a shared vision to broaden the region’s tourism offerings, tap into new source markets, and position the Gulf as a cohesive, world-class travel destination. By streamlining travel between Qatar and the UAE, the twin-centre packages provide visitors with a richer array of cultural, leisure, and hospitality experiences. This collaboration not only enhances international visibility for both Qatar and Abu Dhabi but also stimulates cross-border tourism and economic growth.

The German National Tourist Office GCC (GNTO GCC) announced that GCC visitors to Germany have grown steadily to over 489,689 in 2024, a steady year-on-year increase of 1.2% and an impressive 21% increase when compared with the total visitor numbers in 2022. The announcement was made during a press conference, which was held on the opening day of the Arabian Travel Market (ATM) 2025. Yamina Sofo, Director at the German National Tourist Office GCC (GNTO GCC), an affiliate of the German National Tourist Board (GNTB), commented, “We have now witnessed considerable growth in visitor numbers from the GCC countries since the end of the pandemic. “These figures underscore Germany’s increasing post pandemic popularity with GCC visitors and bodes well for 2025. With direct flights from the GCC countries to Munich, Frankfurt, Düsseldorf, Berlin, Hannover, Stuttgart, Cologne and Hamburg, this year we want to encourage GCC residents to visit Germany and experience our diverse year-round tourism offering.” Luis Monreal, Senior Director Sales Middle East Lufthansa Group Airlines, commented: “Lufthansa Group is proud to team up this year with the DZT as their official carrier. We connect the GCC with Germany nonstop since 1960 with its flights to Saudi Arabia. Lufthansa and Eurowings offer both to our passengers German hospitality already on board. Lufthansa, as a premium carrier, offers stable and year-round connections to Frankfurt and Munich from Dubai, Riyadh and Dammam. Our value-airline Eurowings is expanding substantially since 2023 in the GCC by offering more direct connections to other German such as Berlin, Stuttgart, Cologne and Hanover. They meet their GCC customers much closer to their homes as they offer departures also from Dubai World, Abu Dhabi and Jeddah. The strong increase in …

Sharjah is preparing to participate in the Arabian Travel Market (ATM) 2025, scheduled to take place from 28 April to 1 May 2025, at the Dubai World Trade Centre (DWTC). Sharjah pavilion, under the auspices of the Sharjah Commerce and Tourism Development Authority (SCTDA), will include representatives from more than 25 entities across the public and private sectors. The participation aims to highlight Sharjah’s latest tourism, cultural, and developmental initiatives while showcasing variety experiences that Emirates of Sharjah has to offer its guest and tourists which reinforce the emirate’s position as a leading destination on both the regional and global tourism map. This event will bring together experts, thought leaders, and decision-makers in the fields of tourism, travel, hospitality, and hotel establishments from around the world to explore the impact that this field has on the leisure and business travel sectors, focusing on how it can streamline operations and enhance customer experiences for travellers, hotel guests, and other. This year’s edition of the exhibition is held under the theme ‘Global Travel: Shaping the Future of Tourism through Enhanced Connectivity’, making it an ideal platform for exchanging expertise and exploring best practices in one of the most dynamic sectors, while contributing to both global and national economic growth. The Emirate of Sharjah’s participation at the event is focused on presenting its current and future tourism plans and innovative initiatives that promote the sector’s development. It will also introduce new projects, variety of accommodation and staycation options, thrilling adventures, and integrated tourism activities, along with a showcase of the year-round calendar of key events designed to enhance the guests and tourist experience and strengthen the sustainability of the emirate’s tourism offerings. The …

The Jamaica Tourist Board (JTB) participating at the Arabian Travel Market 2025 will be focusing on promoting sustainable tourism to the GCC travellers. Sustainable tourism growth is a key component of Jamaica’s Vision 2023 development plan.  Recognizing the GCC as having one of the most well-travelled globetrotters, fueled by its spending power and interest in unique destinations, keeps JTBs committed to its goal of positioning the country as a major consideration for travel amongst the nationals and residents of the GCC countries. Reaching out to new regions aims to enhance its global tourism footprint and economic resilience. Its continued presence in the region’s premier travel and trade event demonstrates the recognition of GCCs role in Jamaica’s international tourism growth strategy. In a collaborative push to promote the island, Tourism Minister Hon. Edmund Bartlett will be joined by Director of Tourism Donovan White, together with Jamaica’s top suppliers in the hospitality and leisure sectors at the JTB stand, ready to network with travel and media professionals from across the GCC. Diversifying tourism markets and promoting sustainable growth is a key component of Jamaica’s Vision 2023 development plan. Reaching out to new regions aims to enhance its global tourism footprint and economic resilience. Recognizing the GCC as having one of the most well-travelled globetrotters, fueled by its spending power and interest in unique destinations, keeps JTBs committed to its goal of positioning the country as a major consideration for travel amongst the nationals and residents of the GCC countries. “Our ongoing participation in ATM reflects our dedication to fostering relationships within the GCC market,” stated Hon. Edmund Bartlett, Jamaica’s Minister of Tourism. “We are confident that Jamaica’s unique blend of natural beauty …

The Dubai Department of Economy and Tourism (DET) and the Knowledge and Human Development Authority (KHDA) hosted the Talent of Tomorrow Forum – a landmark event that brought together key stakeholders in Dubai’s education sector to redefine learning for a rapidly evolving world. The forum featured the release of the new ‘Jobs of the Future’ report, a visionary blueprint to align education with emerging industries and further consolidate Dubai’s position as a global hub for business, leisure, and innovation under the Dubai Economic Agenda, D33, and the Education 33 Strategy. The Talent of Tomorrow Forum took place on 17 April at the Museum of The Future, gathering more than 450 educators, policymakers, and industry leaders for a dynamic day of panels, workshops, and networking. The forum focused on how Dubai can stay ahead by equipping its people with the right education, skills, and mindset to navigate the fast-changing world of work. The ‘Jobs of the Future’ report, co-published by DET and KHDA, examines how global trends like automation, artificial intelligence (AI), robotics, and green energy are reshaping the job market. It identifies gaps in Dubai’s educational landscape and outlines opportunities to align learning pathways with future workforce needs. The report also draws insights from a proprietary Dubai Future of Jobs survey, which gathered inputs from nearly 7,800 students and educators to assess the skills most critical for tomorrow’s workforce. Hadi Badri, CEO of the Dubai Economic Development Corporation (DEDC), the economic development arm of the Dubai Department of Economy and Tourism (DET), said: “A robust education sector is at the heart of Dubai’s long term economic growth, contributing to talent development and enhancing the city’s appeal as the world’s best …

In the preliminary data shared by the Ministry of Tourism in Kingdom of Saudi Arabia highlighted that there has been a significant surge in the number of tour guide licenses issued across the Kingdom’s regions and cities in 2024. The data indicates that the total number of tour guide licenses reached 3,284, representing a substantial growth rate of 168% compared to the 1,221 licenses issued in 2023. SPA further shared that Makkah recorded the highest number of tour guide license holders nationwide, with 986 licenses, followed by Riyadh, with 665 licenses. Madinah secured the third position with 477 licenses, while Tabuk, Eastern Region, and Aseer accounted for 337, 319, and 252 licenses, respectively. This significant increase in tour guide licenses is a direct outcome of the Ministry of Tourism’s continuous efforts to develop and regulate the Kingdom’s tourism sector and to streamline the process for citizens to obtain tour guide credentials. This initiative aims to enhance the reception of both domestic and international tourists at various destinations throughout the Kingdom, aligning with the sector’s remarkable growth and the increasing influx of visitors.