Category Archives: NTO (National Tourist Offices)

With an impressive 15% increase in overnight stays from GCC travellers in 2023, totalling 1,297,256, Germany reinforces its position as a premier global destination. The fourth quarter of 2023 alone showcased a remarkable resurgence to near pre-pandemic activity levels, with 263,985 overnight stays, mirroring 97.44% of the figures from 2019. The German National Tourist Office (GNTO) announced a stellar performance for Destination Germany, reflecting a robust recovery trajectory and heightened appeal among travellers from the Gulf Cooperation Council (GCC) countries.  2023’s success builds on the momentum from 2022, when GCC visitors to Germany more than doubled, underscoring the region’s growing fascination with Germany’s cultural and sustainable tourism offerings. Germany’s rich calendar of events, including the eagerly anticipated European Championship 2024 from June 14 to July 14, promises to further elevate its status as a premier cultural travel destination. The championship, along with more than 300 cultural events themed around football, exemplifies Germany’s innovative approach to blending sports, culture, and sustainability, aiming to attract even more international visitors in the current year. Yamina Sofo, Director of the Marketing & Sales Office – GNTO GCC, shares her optimism: “Our 2023 performance is a testament to Germany’s magnetic appeal and our steadfast commitment to hospitality. Our growth from the GCC region, our third-largest overseas market, highlights the multifaceted appeal of Germany. “Germany’s allure for travellers from GCC is multifaceted, offering an enriching blend of stunning natural scenery, exclusive shopping experiences, and dynamic urban environments. This diversity not only underscores Germany’s universal appeal but also speaks volumes of our commitment to hospitality and inclusiveness.” Building on the momentum of the previous year’s remarkable performance, GNTO is eager to advance its sustainable tourism initiatives under …

Dubai World Trade Centre (DWTC) welcomed 2.47 million participants in 2023, marking a remarkable 25% increase in visitation compared to the previous year. The results were driven by 301 Meetings, Incentives, Conferences and Exhibitions (MICE), business and consumer events, a notable 23% rise year-on-year. The impressive increase in visitors reflects the strength of DWTC’s diversified content-rich calendar, led by 107 Exhibitions and International Association Conventions and Industry Conferences. These events collectively attracted 1.56 million attendees, marking a substantial 33% increase compared to the previous year. Of these, over 722,000 were international attendees, representing an unprecedented 60% growth year-on-year. These industry-leading events and exhibitions saw a participation of 53,789 exhibiting companies, representing a remarkable 45% increase over last year. An unprecedented 78% of these exhibiting companies were international (41,864), further reinforcing DWTC’s ability in consistently drawing both new and repeat international participants. The surge in foreign business attendees furthers the aspirations of the D33 Agenda, to propel Dubai to be a top three global economic city by 2033. The diversity of DWTC’s robust events calendar was further reinforced with its consumer and leisure events portfolio growing last year to host a total of 35 entertainment, live, and leisure events collectively attracting over 850,000 visitors. Commenting on the outstanding results, H.E. Helal Saeed Almarri, Director General of Dubai World Trade Centre Authority, said: “DWTC’s increasingly diverse exhibitions and events portfolio, along with its allied businesses, continue to go from strength to strength. Our results underscore the robust dynamics of the emirate’s thriving economy and strategic focus on key industry sectors, reinforcing Dubai’s leading status as a global hub for knowledge, innovation and business. The past year has been shaped by extraordinary momentum …

DidaTravel signed a Memorandum of Understanding (MOU) to enter into a strategic partnership with Visit Oman – the National Travel Operator – to promote the country to DidaTravel’s network of 25,000+ travel trade partners in China. The MOU outlines potential areas of collaboration between DidaTravel and Visit Oman, which include DidaTravel offering Visit Oman’s varied portfolio of contracted properties, transfers, and experiences to their extensive B2B network through API integration. As a result of this agreement Visit Oman will also be able to access DidaTravel’s consolidated portfolio of high value, yet hard to reach, Chinese travel trade customers. The two companies will embark on joint marketing initiatives to increase brand awareness and drive travel demand from China to Oman. Jinyan Li, VP Global Account Management at DidaTravel commented “We are thrilled to partner with Visit Oman and leverage our B2B distribution network to introduce the beauty and cultural richness of Oman to our extensive network of travel partners in China. This collaboration holds immense potential to foster cultural exchange and strengthen ties between our nations”.

The Mohammed Bin Rashid Space Centre (MBRSC) has signed a Memorandum of Understanding (MoU) with the Department of Culture and Tourism. DCT Abu Dhabi to foster the development of the UAE’s space exploration capabilities through collaborative efforts in education, awareness programmes, and knowledge exchange. H.E. Saood Al Hosani, Undersecretary of DCT Abu Dhabi, said, “Honouring the legacy of the UAE’s Founding Father, the late Sheikh Zayed bin Sultan Al Nahyan, this MoU is a vital boost to the UAE’s space sector ambitions, through strategic community outreach rooted in education and collaboration. With a mandate to promote, protect and progress Abu Dhabi, we are fostering a shared appreciation for astronomy and highlighting its integral part within our vast cultural heritage.” H.E. Salem Humaid AlMarri, Director General, MBRSC, said, “This MoU is a testament to our shared vision of harnessing space exploration as a catalyst for educational, technological, and cultural advancement. Through this partnership, we aim to inspire a new generation of explorers and scientists by highlighting the rich legacy and future possibilities of space exploration. It is a strategic step towards nurturing talent and promoting sustainable growth in the UAE’s space sector.” Reinforcing the UAE’s space sector, the MoU was signed by H.E. Saood Al Hosani, Undersecretary of DCT Abu Dhabi and H.E. Salem Humaid AlMarri, Director General of MBRSC, in the presence of astronaut H.E. Dr. Sultan Saif AlNeyadi at Louvre Abu Dhabi, and H.E. Saeed Ali Obaid Al Fazari, Executive Director, Strategic Affairs, DCT Abu Dhabi. A key focus of the MoU is on outreach and educational programmes designed to raise public awareness about the importance of space exploration. This will include seminars, workshops, and other events that will not …

The Dubai Department of Economy and Tourism (DET) successfully showcased Dubai’s diverse destination proposition alongside 56 key partners and stakeholders at the recent Internationale Tourismus-Börse Berlin (ITB Berlin) trade show, 5-7 March 2024. This was the 32nd time that Dubai had exhibited at one of the world’s leading travel trade shows, which this year attracted almost 100,000 attendees. Demonstrating the breadth of the city’s tourism offering to global travel industry leaders and professionals, DET was joined in Berlin by co-exhibitors from across the tourism ecosystem including government entities, hotels, tour operators and destination management companies (DMCs), and among them were Address Hotels + Resorts, Atlantis Dubai, Banyan Tree Dubai, Museum of The Future, and, for the first time, flydubai. Participating at major international trade shows such as ITB Berlin is a key element of DET’s marketing strategy to promote Dubai to a global audience and grow inbound visitation from both traditional and emerging overseas markets. In 2023, Dubai welcomed a record 17.15 million international overnight visitors, representing a 19.4% YoY growth compared to the 14.36 million tourist arrivals in 2022. The German market played a crucial role, contributing significantly to Dubai’s tourism success, with a remarkable 36% YoY growth and 574,979 overnight guests in 2023. At its stand in Berlin, the Dubai delegation engaged with travel trade professionals from around the world and welcomed top politicians and industry leaders including Kai Wegner, Governing Mayor of Berlin; Franziska Giffey, Berlin Senator for Economics, Energy and Public Enterprises; and Julia Simpson, President and CEO of the World Travel & Tourism Council. His Excellency Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said: “As Dubai continues its growth …

Emirates signed a Memorandums of Understanding (MoU) with the Greek National Tourism Organisation (GNTO) to boost inbound tourism in the airline’s European network. Adnan Kazim, Emirates’ Deputy President and Chief Commercial Operations commented: “We’re pleased to partner with the Greek National Tourism Organisation and we look forward to working closely with them to boost visitation to each respective country. The agreement is a testament of our commitment to the Greek market, where we have progressively grown our connectivity and presence, and we’re confident that our collaborative efforts will encourage travellers to visit the beautiful sights and attractions the country has to offer.” Emirates has pledged its commitment to support Greece’s travel and tourism industry by boosting traffic from top inbound markets including the US, the UAE, Australia, India and China, to Greece through the exploration of joint marketing activities and campaigns. The airline will look at ways to support the country’s efforts to build more awareness of Greece as a brand, in line with the GNTO’s 2024 vision and objectives. The new agreement underscores Emirates’ long-term business objectives for the market as it continues to serve the already robust international travel demand to Greece. The Mou was signed by Thierry Aucoc, Emirates’ Senior Vice President, Commercial Operations, Europe and Dimitris Fragakis, GNTO’s Secretary General. Also present during the ceremony was Adnan Kazim, Emirates Deputy President, and Chief Commercial Officer. Dimitris Fragakis commented: “We are delighted to announce a strategic partnership between the Greek National Tourism Organisation (GNTO) and Emirates. Emirates, with its global reach and reputation for excellence, is the perfect ally in expanding our presence in key source markets and connecting with audiences who appreciate the richness of Greece’s …

TravTalk Middle East celebrated international women’s day at the Paramount Hotel with 11 insightful speakers from the travel, tourism and hospitality sectors. The event kicked off with Director DDP Group Devika Jeet welcoming the audience with an inspiring note “inspire future generations to dream big and reach for the stars” she further reiterated, “when we as women stand together, shoulder by shoulder each day, we gain strength together. This event marks the beginning of many more to come, we hope with your continuous support as we strive to see the industry unite and stand together.” Maitha Gobash CEO Dar Alhai tourism delivered her message of striving to achieve what you set your sights on followed by another inspiration Mariam Farang – Vice President Corporate Communications – DAMAC where she explained the importance of building confidence and achieve your goals. Eight panellists from travel, tourism and hospitality sectors shared their views on the current outlook of the Middle East, attracting youth to the industry, AI and its contribution to the sectors as well as generating revenue in the sectors now that travel is back and how it impacts the balance sheets. More inspiring notes to follow.

Emirates has signed a Memorandum of Understanding (MoU) with Tourism Ireland to boost inbound tourism to Ireland through the airline’s global network of more than 140 destinations. The MoU with Tourism Ireland was signed today by David Boyce, Head of Emerging Markets, Middle East and Asia Tourism Ireland and Volker Greiner, Emirates Vice President North & Central Europe. Under the collaboration, Emirates and Tourism Ireland will seek to explore joint advertising campaigns to boost visitor traffic to Ireland from key strategic markets across the Emirates network including Australia, the UAE and New Zealand. “Through our new partnership with Tourism Ireland, we aim to play an active role in promoting tourism growth to the island of Ireland. With our strong network and track-record of working with partners through trade and consumer initiatives, we’re well placed to support Ireland’s tourism ambitions. Ireland is one of the most attractive gateways in our European network due to its cultural highlights and world-renowned heritage sites, and we will continue to offer seamless connectivity for travellers from across our network to visit the popular destination,” said Adnan Kazim, Emirates Deputy President and Chief Commercial Officer. David Boyce, Tourism Ireland’s Head of Emerging Markets, said: “As an island destination, we know there’s a proven direct correlation between access and growth in visitor numbers. We look forward to continued close co-operation with Emirates, as we seek to maximise opportunities to grow tourism from the Middle East and beyond.” Since the inaugural Dublin-Dubai flight in January 2012, Emirates has carried more than 3 million passengers on what has grown to become one of the airline’s most successful routes. The airline currently serves the Irish capital with a double daily flight, utilising …

Wego and the Bahrain Tourism and Exhibitions Authority are partnering to promote Bahrain as a leading travel destination. This strategic partnership combines Wego’s cutting-edge travel technology with Bahrain’s abundant cultural heritage and diverse attractions, promising an unmatched experience for travelers worldwide. Wego, renowned for connecting millions of users to a wide array of travel options, is excited to join forces with the Bahrain Tourism and Exhibitions Authority to showcase the Kingdom’s unique attractions, historical landmarks, and warm hospitality. This collaboration signifies a shared commitment to enhancing Bahrain’s visibility on the global stage and driving tourism growth for the Kingdom. The Bahrain Tourism and Exhibitions Authority expressed enthusiasm about the partnership, recognizing Wego’s extensive reach and user-friendly platform as key assets to promote Bahrain’s beauty and charm. With its blend of modernity and tradition, Bahrain has much to offer, from vibrant markets and cultural festivals to historical sites and pristine beaches. “Wego is delighted to collaborate once again with the Bahrain Tourism and Exhibitions Authority to spotlight the incredible offerings of Bahrain,” said Mamoun Hmedan, Chief Business Officer of Wego. “Our platform is dedicated to inspiring and facilitating travel experiences, and we are eager to showcase Bahrain’s rich tapestry to our global audience. This partnership is a testament to our shared commitment to promoting exceptional destinations and creating memorable journeys.” The co-marketing initiative will leverage Wego’s digital platform to feature dedicated sections highlighting Bahrain’s key attractions, travel tips, and exclusive promotions. The collaboration aims to position Bahrain as a top destination for travelers seeking a blend of culture, adventure, and relaxation. Bahrain Tourism and Exhibitions Authority is confident that this partnership will contribute to the Kingdom’s tourism goals and foster positive …

Sharjah Commerce and Tourism Development Authority will once again showcase its many offerings at  Messe Berlin from 5 -7 March 2024 to display their latest products and services to various markets across the globe on one platform over 3 full days of business interactions. H.E. Khalid Jasim Al Midfa, Chairman Sharjah Commerce and Tourism Development Authority, shared “At this year’s ITB Berlin we are proud to showcase Sharjah as a comprehensive 360-degree destination for travellers from every corner of the globe, offering a truly experiential mix of cultural, adventure, natural, and seasonal experiences for all ages. In line with UAE’s Green Agenda 2030, our continued commitment to sustainability has propelled Sharjah’s status as an example of success in the tourism industry. As a regional leader in ecotourism, Sharjah’s success serves as a prime example of our dedication to preserving environmental, heritage, and cultural values. The collaborative efforts with our esteemed partners in the government and private sectors have proven essential in achieving these milestones. Together, we are continuously positioning Sharjah as a global destination, contributing towards the rapidly expanding ecotourism market.”