Category Archives: NTO (National Tourist Offices)

NEOM McLaren formula E team raring to go in Diriyah e-prix

NEOM McLaren Formula E are relishing the opportunity of racing at this weekend’s ABB FIA Formula E World Championship Diriyah E-Prix races and are eager to produce strong performances in their ‘home races’. Saudi Arabia hosts Rounds Two and Three on Friday and Saturday night and for NEOM McLaren Formula E, the races present an opportunity for them to raise the national flag high following the strategic partnership between McLaren and NEOM in 2022. McLaren driver Jake Hughes is looking forward to racing again in Diriyah and says the team, which includes two-time Diriyah winner Sam Bird, is progressing on and off-the track. Speaking in a press conference in Diriyah, the British driver said: “I think every driver on the grid enjoys coming to the circuit and none more so than me. It’s a driver’s circuit as it’s very fast and flowing with a lot of tracks and it’s something I am looking forward to especially in Saudi Arabia and work towards getting a good result.” Team Principal, Ian James, says the partnership with NEOM is crucial for McLaren’s development. He said: “It’s a privilege to have NEOM on board as a partner from the start of our venture and into our transition. Not only is McLaren a racing company but also an engineering and technology organisation. I think for that reason it bodes very well as NEOM are very future-focused and works well as a two-way relationship. “The stability that we are given through the partnership with NEOM is absolutely crucial. It shows that we have a foundation within the team that is stable. One of the things I find fascinating between NEOM and McLaren is that they have …

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Qatar Tourism launches Qatar Tourism Ambassadors programme to enhance communication with change leaders and activate community engagement

Qatar Tourism launched its new programme, titled ‘Qatar Tourism Ambassadors’, to celebrate local community leaders and provide a platform for entrepreneurs, artists and promising talents in Qatar to share their journeys and experiences with Qatar Tourism representatives, and share views on ways to collaborate on various initiatives undertaken by Qatar Tourism, as part of its efforts to raise awareness among citizens and visitors about the latest developments in the tourism sector and its tourism initiatives and services. Under the theme ‘The Right Arm’, the opening session of the programme was held at Feh Al Afia Restaurant in Katara Cultural Village, in the presence of His Excellency Mr. Saad bin Ali Al Kharji, President of Qatar Tourism. The session was attended by editors-in-chief of Qatari newspapers, directors of local television channels, senior journalists and media professionals in Qatar, as well as a group of social media influencers. The welcome meeting was held at Fitah Al Afia Restaurant in Katara Cultural Village, in the presence of His Excellency Mr. Saad bin Ali Al Kharji, President of Qatar Tourism. During its opening session, the program invited entrepreneurs to discuss the reality of the tourism sector and express their experiences, with the upcoming meetings covering a range of topics including business development, the arts, and entertainment and adventure initiatives. H.E. Saad bin Ali Al Kharji, President of Qatar Tourism, said: “We are delighted to launch the Qatar Tourism Ambassadors Programme, through which we aim to encourage dialogue with prominent representatives of society and discuss the most important topics related to inspiring and ambitious goalsto serve the tourism sector in the State of Qatar. We also aim to provide a platform for young and emerging …

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Saudi tourism to contribute SR750 billion to national economy: Minister Al Khateeb

Minister of Tourism Kingdom of Saudi Arabia HE Ahmed Al-Khateeb shared that Saudi Arabia aspires to attract 150 million visitors by 2030 and that tourism sector will contribute SR750 billion to the national economy. The minister made the remarks while addressing the Real Estate Future Forum in Riyadh on Monday. “We have the vision and plans to provide infrastructure and services and everything that tourists are looking for. Saudi Arabia will become one of the most important countries in the world in the tourism and travel sector after the completion of infrastructure projects,” he said while noting that Saudi Arabia is keen on ensuring involvement of the Saudi human element in the tourism sector, and there is a huge demand by the sons and daughters of the country to work in this sector. According to the Saudi Gazette, Al-Khateeb congratulated Custodian of the Two Holy Mosques King Salman and Crown Prince and Prime Minister Mohammed bin Salman for the recovery achieved by Saudi Arabia in the number of tourist arrivals during the year 2023 by 156 percent, compared to the year 2019, exceeding the global rate of recovery from the effects of the pandemic by 88 percent. The minister noted that the successes achieved in the tourism sector confirm that the strategies and plans that were developed are now proceeding correctly. Last year the sector’s contribution increased to 4.5 percent of GDP, and seven percent of non-oil GDP. “We created many jobs in the tourism sector, indicating that the state’s expansion in establishing major projects was with the aim of developing the tourism sector and attracting investments to it, and competing for the 1.7 billion tourists in the world looking …

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PIF partners with Electric 360 to bring sustainable technology in electric motor sports

The Public Investment Fund (PIF) unveiled a multi-year partnership, Electric 360, with Formula E, Extreme E and E1 to support the growth of electric motorsports and their role in advancing the future of electric mobility. The new partnership will draw together initiatives that underscore the power of electric motor sports to drive technological innovation, and revolutionize sustainable transport and future mobility – while leading the way in carbon reduction. PIF also announced the launch of its new brand revamp, which captures PIF’s heritage and essence and embodies its commitment to progress and growth in driving transformation at a historical scale. The new identity will be used at all PIF partnership events, including E360 events, throughout 2024 and beyond. PIF is ranked by Global SWF as one of the top sovereign wealth funds in the world and number 1 in the Middle East for Sustainability among the top 100 sovereign wealth funds globally. The E360 collaboration is in line with PIF’s broader sponsorship platform, bringing to life the brand’s ambition with a focus on four pillars: inclusivity, sustainability, youth, and technology. The partnership announced today will also promote educational opportunities tied to the cutting-edge engineering of electric motor sports, as well as community, social programs and environmental stewardship. With PIF as the sole principal partner to span all three series, this initiative will directly facilitate and accelerate the delivery of: • PIF Electric 360 thought leadership events, bringing together leading industry experts with the brightest minds to drive sustainable mobility change; • STEM initiatives globally to coincide with each championship series; and • Community apprenticeship programs with industry partners in each championship. The partnership will support the mission-driven objectives of all …

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Shaping a Green Future: 70 Dubai Hotels Awarded Prestigious ‘Dubai Sustainable Tourism Stamp’

The Dubai Department of Economy and Tourism (DET) has awarded 70 hotels in Dubai with the ‘Dubai Sustainable Tourism Stamp’, a new sustainability initiative that seeks to recognise hotels with the highest level of adherence to DET’s 19 ‘Sustainability Requirements’. With Dubai taking the lead as the first city in the region to mandate sustainability criteria for its hotel classification system, the Dubai Sustainable Tourism Stamp (DST) initiative further reinforces its drive to become a leading sustainable destination. The initiative, launched last year in tandem with the UAE Year of Sustainability, which also saw Dubai hosting the milestone COP28 in Expo City Dubai, seeks to support hotels in the city to achieve their sustainability goals as they meet the highest standards of DET’s Sustainability Requirements. The comprehensive set of requirements that hotels need to implement include sustainable management approaches, performance metrics, energy, food and water management plans, guest education, employee training initiatives, creating sustainability committees within hotel establishments, and Corporate Social Responsibility programmes for local communities. The recipients of this certification were honoured at an award ceremony hosted by DET at Sofitel Dubai The Obelisk, and attended by top hospitality executives as well as DET senior leadership. The awards were presented by His Excellency Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, and Mr. Yousuf Lootah, Head of DET Environmental Sustainability & Social Responsibility Committee. The DST Stamp validates the commitment of the 70 hotels to implementing sustainability practices and activities, further meeting the expectations of travel industry partners, and an increasingly environmentally conscious traveller base. The stamp is awarded based on a three-tiered system of gold, silver, and bronze, related to the winner’s level of compliance …

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VisitBritain set to host more than 120 international travel trade on educational visits across Britain

Buyers from 18 international markets are taking part – the Gulf Co-operation Council (GCC) countries, the USA – the UK’s largest and most valuable inbound visitor market, as well as from Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, India, Italy, Japan, the Netherlands, New Zealand, the Nordic countries, South Korea and Switzerland. National tourism agency VisitBritain is gearing up to welcome more than 120 international travel buyers for a series of educational visits across Britain, as part of its flagship ‘Showcase Britain 2024’ trade event. The educational visits, underway from 27 January, are a mix of three-to-five-day itineraries to destinations across England, Wales and Scotland, showcasing to buyers and travel media the latest tourism products across Britain and the fresh and exciting experiences for visitors to come and enjoy this year. VisitBritain CEO Patricia Yates said: “We are delighted to be showcasing Britain’s outstanding destinations, tourism products and experiences to international buyers and travel press, highlighting the very best of our nations and regions to broaden travel itineraries and drive bookings. From the beauty of our coast and countryside, the vibrancy of our cities and cultural attractions to our world-class dining and accommodation, buyers will experience first-hand the quality of our tourism offer alongside the warmest of British welcomes. I know that the international buyers and media will return home in no doubt about the outstanding quality of tourism products and experiences available right across Britain.” VisitBritain’s in-country teams have worked in partnership with destination management organisations and destination management companies across England, Scotland and Wales to develop tailored itineraries* for each inbound market. The hosted visits are part of the national tourism agency’s ‘Showcase Britain’ trade mission, which gets …

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Red Sea Global Collaborates with Zain KSA and Serge Ferrari Group to Launch Innovative Telecom Towers at Ummahat Island The inauguration of these towers coincides with the opening of The St. Regis Red Sea Resort.

Red Sea Global (RSG) with Zain KSA and the French Serge Ferrari Group, has announced a new technical breakthrough to deliver a groundbreaking digital experience at Ummahat Island. Through this strategic partnership, which aims to maximize joint sustainability efforts, RSG and Zain KSA have designed and installed innovative telecom towers to provide visitors with an unprecedented communication experience that combines speed and efficiency of service. At the same time, the towers are fully blended with the aesthetic elements of the island, ensuring that guests enjoy an exceptional experience on the white beaches of Ummahat, with its charming turquoise waters and stunning landscapes. Completion of the towers coincides with the opening of The St. Regis Red Sea Resort, with Nujuma, A Ritz Carlton Reserve, also located on the island, preparing to welcome its first guests imminently. “Today, we are developing a future of stunning destinations with putting people and planet at the center. As we aspire to be leaders in sustainable development and environmental responsibility around the world, we are well aware that achieving this ambitious goal requires being surrounded by partners who share a common development vision, a common ethical and social commitment, as well as a desire for innovation and uniqueness. Our strategic partnership with Zain KSA, a leading provider of telecommunications and digital services, is once again yielding an unprecedented technological milestone. We are confident that we have a partner capable of turning all our digital ambitions into reality, through its extensive experience in innovation in the telecommunications and digital services sector,” said Group Head of Technology at Red Sea Global, Dr. Ahmed Al Suhaili. The project had four main objectives: provide an ideal 5G service; enhance the island’s …

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NEOM announces 450 meter high luxury mountain range, Aquellum

The Board of Directors of NEOM  announced Aquellum, a luxury and experiential mountain resort space embedded within the mountains, and the latest striking addition to the ongoing regional development in northwest Saudi Arabia. With its foundations steeped in cutting-edge technology, avant-garde architecture and forward-thinking concepts, Aquellum will offer guests a taste of futuristic living through its array of pioneering experiences. Concealed from the outside along the Gulf of Aqaba coastline, Aquellum is hidden within a breathtaking, 450-meter-high mountain range and represents a futuristic ecosystem that is harmoniously integrated into the natural surroundings. Crafted to inspire originality and imagination, Aquellum will push the boundaries of conventional design and construction possibilities. To access Aquellum, visitors will embark on an extraordinary journey, beginning at the world’s first floating marina. Here, guests will board a specially designed vessel to enter Aquellum through a concealed underground canal, unveiling a hidden community that offers an incredible sensory journey. Once inside, visitors will be treated to an exhilarating, 100-meter-high vertical experience with an impressive courtyard space stretching from the water to the sky. ​This subterranean digitalized community creates vibrancy and interconnectivity through seamlessly blending hotel accommodation, apartments, retail spaces, leisure and entertainment zones and innovative hubs. A dynamic boulevard winds through the courtyard, connecting diverse social spaces, world-class hospitality, immersive arts, events, shopping and dining. A signature space, dubbed ‘The Generator’, houses unique research labs for disruptors, innovators, and creative thinkers, offering a platform where the future is reimagined. An omnidirectional internal transit system facilitates easy access to upper floors, transporting residents and visitors to their homes and hotels, ascending to rooftop gardens with breathtaking coastal views. Guided by its unwavering commitment to crafting spaces in nature that …

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Marriott International and NEOM to bring apartments by Marriott Bonvoy to Sindalah

Marriott International has signed an agreement with NEOM to bring Apartments by Marriott Bonvoy to Sindalah, the luxury island destination in the Red Sea off Saudi Arabia’s northwest coast. Apartments by Marriott Bonvoy will offer premium and luxury apartment-style accommodations to meet the increased demand from families and younger travelers, who now seek more space and homely amenities when staying away from home. “Marriott International has deep insights into the continuously evolving preferences of global travelers. It positions them as a perfect partner for us as we look to develop an array of accommodation options to meet the needs of Sindalah visitors. We are excited to strengthen our partnership by introducing their new brand to the region, which will elevate the guest experience for a growing number of groups traveling together,” said Chris Newman, Executive Director, NEOM Hotel Division. “We continue to strengthen our collaboration with NEOM with the signing of our first Apartments by Marriott Bonvoy in the Middle East,” said Chadi Hauch, Regional Vice President, Lodging Development, Middle East, Marriott International. “We continue to see a growing desire for premium and luxury apartment-style accommodation among travelers. Apartments by Marriott Bonvoy will be a great fit for Sindalah which is anticipated to offer our guests and members exciting, year-long travel experiences on the island.” Designed to cater to travelers seeking more residential amenities, Apartments by Marriott Bonvoy Sindalah will feature units ranging from studios to one, two, and three-bedroom apartments, all equipped with a separate living room, full kitchen, and in-unit washer and dryer. The property, set to open in 2024, is also slated to offer a fitness center and swimming pool. “We are proud to be introducing the …

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Ras Al Khaimah breaks record with 1.22million tourists in 2023

Ras Al Khaimah Tourism Development Authority (RAKTDA) reports its best year for tourism ever, welcoming a record 1.22 million overnight arrivals to the nature Emirate in 2023, up 8% on 2022 numbers and bolstered by a significant 24% year-on-year pick-up in international visitors. The robust performance is underscored by RAKTDA’s strategic growth plans. From investment in tourism infrastructure, targeted initiatives to drive more visitors to the emirate, to developing an ecosystem rooted in sustainability, Ras Al Khaimah continues to reinforce its position as a destination of the future. Its key 2023 achievements include: • A 24% increase in international visitors, supported by over 2,200 international activities from roadshows, trade fairs to media events across 30 countries. • Cemented status as a business and social events hub with a 23% growth in MICE revenue and 103% increase in revenue from weddings. • Silver Certification under EarthCheck’s world-leading Sustainable Destinations programme – the only destination in the Middle East to receive this level of certification alongside more than 20 tourism partners from hotels and attractions. • Featured in CNN Travel’s best destinations to visit in 2023; Condé Nast Traveler’s best places to go in Asia 2024; Travel + Leisure India’s Forget Dubai and Abu Dhabi, Ras Al Khaimah Is The Place To Be In The UAE; and Forbes’ Why You Should Visit Ras Al Khaimah Now. • Boosted international air connectivity with the introduction of direct flights with Qatar Airways, Indian carrier IndiGo’s, Smart Wings, Centrum Air and SmartLynx. • Launched borderless travel with Oman Tourism Development Company (OMRAN Group) for cross-destination tourism promotion and marketing initiatives, boosting visitor arrivals to Ras Al Khaimah and Musandam. • Debut of Anantara Mina Al Arab …

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