Category Archives: NTO (National Tourist Offices)

GCC travellers can venture into a whole range of sustainable, wondrous places with eco-rich experiences available from Berlin to the Black Forest, Recknitz Valley to Lake Constance with the latest rebranding campaign by the German National Tourist Board (GNTB). They relaunched its highly successful ‘Feel Good’ initiative – but this time with a tweak aimed at underscoring Germany’s commitment to sustainable tourism. Now known as ‘Simply Feel Good’, the revamped campaign hopes to inspire a new era of conscious travel, invites travellers to explore a wealth of eco-friendly vacation experiences, and aims to focus on creativity, passion, and the environment. Sustainability is at the heart of Germany’s tourism offerings, and ‘Simply Feel Good’ is designed to empower travellers to make environmentally responsible choices throughout their journeys.

Emirates, the Dubai Department of Economy and Tourism (DET) and Association of South African Travel Agents (ASATA) have launched online training courses for new travel professionals to help them develop and build stronger skillsets, as well as enhance understanding around the industry’s key principles to support the wider travel and tourism sector. Using the Dubai Department of Economy and Tourism’s already established Dubai College of Tourism (DCT) online platform, travel professionals in South Africa have free access to various online courses and training resources to help them develop the essential skills required to enter the industry or expand their abilities, improve their knowledge around industry systems and processes, ultimately helping them to maximise their career potential and employability. Courses start with the fundamentals: understanding the role of a travel agent, gaining familiarity with key industry terminology, understanding different procedures in relation to travel bookings, from the initial quotation stage through to the time of travel. Participants will explore the types of enquiries and proposals common within the industry, alongside developing the skills and knowledge required to prepare quotations, book supplier products and services and process travel related documentation. The rich, interactive content delivered in the courses contextually use Dubai as the primary market example when explaining the skills and terms associated with the travel industry value chain. Emirates’ products and services are also utilised to simulate and explain the airline retailing journey and the fundamentals of distribution systems for travel agents. In addition to acquiring valuable industry knowledge, professionals gain extensive insight into Dubai as a destination, already a popular city for South Africans, as well as Emirates products and services. Upon completion of the courses, participating travel professionals will …

Red Sea Global, The Red Sea and Amaala signed a memorandum of understanding with Saudi Arabian Airlines (SAUDIA) and daa International, the operator of Red Sea International (RSI) airport, that will see SAUDIA become the first airline to operate in and out of the Red Sea International airport (RSI). RSI is on track to open this year along with the first three resorts at The Red Sea destination. Initially it will open for domestic flights to and from Riyadh and later Jeddah, before expanding to handle international flights from 2024. “In 2016, His Royal Highness, Prince Mohammed bin Salman, set out a vision for the Kingdom of Saudi Arabia. A vision for a thriving country, one that was recognized as a global hub, where people from all around the world would come to experience the best of Saudi culture, hospitality and nature,” said John Pagano, Group CEO of Red Sea Global. “When the first commercial flight lands at Red Sea International, it won’t just be a point of personal pride for Red Sea Global. It will be a milestone moment for the Kingdom of Saudi Arabia, in making that vision a reality. It is fitting, therefore, that the Kingdom’s flag carrier, SAUDIA, will be first to operate from our destination,” said John Pagano, Group CEO, Red Sea Global.” The agreement will see SAUDIA commence regular scheduled services to and from RSI. It also provides a framework for the three organizations to undertake joint research on the use of Lower Carbon Aviation Fuel (LCAF) and Sustainable Aviation Fuel (SAF) at Red Sea International Airport. The use of electric vertical take-off and landing jets (eVTOL) to reduce emissions from air travel to …

Qatar Tourism  announced that Olympic and world champion Mutaz Barshim has been named its new brand ambassador, with Barshim, the only high jumper to recently set a record of five medals at the World Championships, being the new face of Qatar Tourism’s promotional campaigns between now and September 2024. Commenting on the announcement, Sheikha Hessa Al Thani, Head of Marketing and Planning at Qatar Tourism, said: “At its core, the tremendous sporting achievements of our global champion Mutaz Barshim reflect Qatar’s ambitions on the world stage. A name that has become synonymous with victory, dedication to work and the constant pursuit of more glory, this partnership stems from our shared values and commitment to excellence. We are extremely proud to have Barshim as one of Qatar Tourism’s brand ambassadors and to be a true embodiment of Qatar’s limitless capabilities.” Olympic and world champion, Mutaz Barshim, said: “I am very honoured and proud to be a brand ambassador for Qatar Tourism. My country has supported me since the beginning of my career, and this is an opportunity to express my deep gratitude and give it back some favor. This partnership reflects a kind of complementarity between my ambitions and Qatar Tourism’s goals, which promote the rich cultural heritage of our beloved country and highlight leading global events. I am very excited to take on this responsibility and represent my country and very excited to introduce the world to Qatar’s attractions and destinations.” Following the successful conclusion of the ‘Summer in Qatar’ season, which was packed with events and entertainment, which also saw the launch of the Qatar Games Festival, the first of its kind in the country, as well as the …

ADNEC  Group, through its tourism arm Tourism 365, has launched new charter flight services in the UAE, enhancing travel options for international tourists from multiple destinations while propelling the UAE’s hospitality offering and reputation as a premier global destination. This premium new service, available from Europe and central Asia, is poised to increase visitor arrivals to the UAE, while further solidifying ADNEC Group’s position as a key player in the regional tourism sector. The new charter service complements the group’s wider hospitality offering, supporting the travel industry’s role in the nation’s economic growth, a sector expected to represent nearly 10 per cent of the UAE’s total economy in 2023. Charter flights have been launched by Tourism 365 in August from high demand and non-commercially operated international markets. Hundreds of thousands of travellers are expected to experience Tourism 365’s new service this year alone. Emerging source markets boosting arrivals into Abu Dhabi include Uzbekistan, Kyrgyzstan, Kazakhstan, Azerbaijan, Belarus and Tajikistan through its tour operator, Easy Booking, in Central Asia. This October, the German market will also benefit from the launch of weekly charter operations to Abu Dhabi from airports including Leipzig, Nuremberg and Cologne through its own tour operator, Capital Holidays. The charter flights will complement the existing direct commercial flight network. Humaid Matar Al Dhaheri, Managing Director and Group CEO of ADNEC Group, said: “Our strategic ongoing goal is to boost the UAE tourism sector’s contribution to national economic growth through enhancing the offering and capabilities of the sector. Tourism 365’s ongoing growth and service diversification has the power to further increase tourist arrivals and diversify the source markets, increasing the international footprint of travellers visiting the UAE. ADNEC Group …

The Ajman Department of Tourism Development – ADTD signed a memorandum of understanding with the Ajman Department of Economic Development (Ajman DED) which aims to establish a partnership between the two parties to increase cooperation, unite efforts and exchange knowledge and experiences at all levels. The memorandum of understanding was signed by His Excellency Mahmoud Khaleel Alhashmi, Director General of the Ajman Department of Tourism Development, and His Excellency Abdullah Ahmed Al Hamrani, Director General of the Ajman Department of Economic Development. As part of the agreement, a coordinating committee will be formed that aims to increase the economic and tourism growth rates in the emirate by uniting efforts and exchanging experience and knowledge to support tourism projects and events in line with the emirate’s vision 2030. The agreement aims to enhance the emirate’s position at the regional and global levels by improving its position in international competitiveness reports. The two parties also seek to enhance the economic and tourism competitiveness of the emirate through integration in planning, partnerships and joint projects. The memorandum also aims to support decision-makers by measuring strategic performance and raising customer satisfaction rates. The scope of collaboration between these two parties encompasses a range of activities, including synchronized efforts in economic and tourism marketing and promotion, the exchange of vital economic and tourism-related data and insights, and the undertaking of collaborative studies and research endeavors. This collaboration further encompasses the formulation and execution of joint policies and initiatives, as well as the continuous monitoring of international competitiveness benchmarks. A pivotal objective is also to enrich the experiences of investors and tourists alike by involving international corporations and orchestrating joint occasions and festivals. In this regard, …

Second edition of NEOM Beach Games will host over 800 athletes and staff members from around the world for five international sports events, commencing on October 21, 2023. NEOM Beach Games will host Super League Triathlon NEOM, NEOM Beach Soccer Cup, NEOM FIBA 3×3 Challenger 2023, NEOM Titan Desert Saudi Arabia, and NEOM IFSC Masters. The Games will commence with the Grand Finale of short course Super League Triathlon NEOM on October 21, closely followed by a NEOM Beach Soccer Cup competition. Following that, will be a three-day international NEOM FIBA 3×3 Challenger basketball competition. The renowned NEOM Titan Desert Saudi Arabia desert mountain bike race will return to the region for the second time on November 14, featuring 230 male and female riders for a four-stage event, covering 80-120 kilometers per stage. The Games will culminate with the introduction of an international sport climbing event, NEOM IFSC Masters, featuring world champions and Olympians from November 22-24. Jan Paterson, Managing Director of Sport at NEOM, added: “We are excited once again to be hosting the NEOM Beach Games, and it is a privilege to work with national federations and international rights-holders as we aspire to be a natural home for global sports events. The inclusion of the International Federation of Sport Climbing in this year’s games is exciting, aligning with our goals to build a high-performance culture and inspire the next generations of athletes across the Kingdom.” This year’s event will see the introduction of the NEOM Beach Games Volunteers Program, with 50 volunteers from the NEOM community helping to ensure a smooth and enjoyable event for all spectators and athletes. The program is open to those aged 18 years …

The Ministry of Tourism in Saudi Arabia  announced an extraordinary achievement in the country’s tourism sector. In the first quarter of 2023, Saudi Arabia witnessed a remarkable transformation, transitioning from a deficit of USD 427 million in Q1 2022 to an impressive surplus of USD 6.1 billion during the same period this year. This momentous shift is underpinned by the phenomenal growth in incoming tourism revenues, which have surged by an astounding 225% compared to the first quarter of 2022, reaching a staggering USD 9.8 billion. This data, reported by the Saudi Central Bank, showcases the Ministry of Tourism’s unwavering commitment to not only revitalizing the tourism sector but also harnessing its pivotal role in advancing the national economy. His Excellency the Minister of Tourism, Ahmed Al Khateeb, underscored the significance of this accomplishment, stating, “These achievements are a testament to the Kingdom’s dedication to creating a world-class tourism sector. In the past year, Saudi Arabia’s tourism sector has witnessed a paradigm shift driven by new regulations, increased connectivity, ease of accessibility, and a greater focus on partnerships. Saudi Arabia is rapidly emerging as a key global destination for tourists and investors, powered by a skilled and ambitious workforce. The Kingdom is shaping the future of tourism, one that is sustainable, full of opportunity, and connects communities, countries, and cultures.” In recent times, Saudi Arabia has achieved several notable milestones in the tourism industry. The country ascended an impressive 16 places in the international tourism revenue index, ranking 11th globally in 2022. This marked a significant leap from its 27th position in 2019. Furthermore, Saudi Arabia continued to excel internationally, welcoming approximately 7.8 million tourists in the first quarter of …

Wego’s statistics show a substantial surge in bookings from Saudi Arabia, UAE, Qatar, and Kuwait to Britain during the campaign, up 25% from January to June, compared to the same period last year. Additionally, passenger numbers traveling to Great Britain through Wego are up 27% during the same timeframe. There was also a 78% rise in Wego’s searches from Riyadh to Newcastle and a 63% increase in searches to Manchester. The multi-media advertising partnership campaign ‘Spilling the Tea on Great Britain’, which ran between January to June 2023, used a play on Britain’s love of tea, inviting visitors to ‘See Things Differently’. The campaign promoted Britain’s rich cultural heritage, breathtaking coastlines and landscapes, as well as its dynamic cities and destinations including London, Newcastle, Edinburgh and Manchester. Wego VP of Brand Marketing and social media, Roxana Nicolescu said: “We are absolutely delighted with the campaign growth figures that our partnership with VisitBritain has achieved. This collaboration signifies our joint commitment to showcasing the unparalleled beauty and experiences that Britain has to offer. The impressive growth in engagement and bookings affirms the impact of our collective efforts in igniting wanderlust and facilitating seamless travel experiences.” VisitBritain Head of Partnerships, APMEA, Jennifer Huntley said: “Our partnership with Wego has been instrumental in promoting Britain’s diverse travel experiences across the nations and regions to a global audience. The impressive growth figures from our partnership are also testament to the allure of Britain as a destination and the power of collaboration in driving tourism growth.” In an initiative to facilitate traveling for GCC nationals, the UK Government is set to launch a new Electronic Travel Authorisation (ETA) scheme commencing in October, starting with Qatar. …

The Royal Commission for AlUla (RCU) entered a new, far-reaching and long-term strategic partnership with Red Sea Global (RSG) to develop and expand Saudi Arabia’s rapidly growing tourism landscape and boost the Kingdom’s status as one of the world’s most in-demand locations for tourists and investors. Signed at a meeting between Amr AlMadani, the CEO of the Royal Commission for AlUla, and John Pagano, CEO of Red Sea Global, the Memorandum of Collaboration (MoC) agreement will act as a catalyst for the continued growth and expansion of Saudi Arabia’s tourism sector, allowing each project to transfer knowledge, expertise, best practices, innovative ideas, and solutions as they drive ahead with their shared goal of meeting the Kingdom’s Vision 2030 aspirations. As two of the world’s most ambitious tourism projects – located just 350 km apart – the ongoing regeneration of Saudi Arabia’s Red Sea region has many attributes in common with AlUla, each facing and overcoming a variety of unique challenges as they progress with comprehensive development strategies. The new partnership, which will function on a national and global scale, will fuel the growth of Saudi Arabia’s economic diversification allowing each destination to achieve its full potential while benefiting local communities and stakeholders alike. As the core developer of Saudi Arabia’s stunning Red Sea region, RSG is spearheading a new model of regeneration that is helping to reimagine the sustainable luxury tourism industry by merging the vast coastal area’s rich environmental biodiversity and cultural heritage with unrivalled amenities and hospitality services. Now established as a must-visit destination for holidaymakers seeking high-end accommodation and one-of-a-kind cultural experiences within an incredible natural landscape, AlUla is one of the world’s most diverse and immersive …