Category Archives: NTO (National Tourist Offices)

The Saudi Tourism Authority (STA) and its partners concluded a high-impact showcase at World Travel Market (WTM) 2025. STA harnessed rising interest from the global travel trade, signing nine new MoUs and strategic agreements with industry leaders and global brands, and held more than 500 meetings with key industry players. In addition, twenty-seven MoUs and agreements were facilitated between Saudi partners and international organizations to accelerate growth, boost global awareness, and enhance international connectivity. STA captivating the global travel trade with Saudi’s Unreal Calendar of world-class events and entertainment and its iconic destinations – from the ancient wonders of AlUla and the pristine Saudi Red Sea, to the cultural energy of Jeddah and the dynamic spirit of Riyadh. Saudi’s presence at WTM demonstrated its commitment to building meaningful global partnerships, unlocking new investment opportunities, and delivering world-class tourism experiences, driving the next chapter of tourism growth. Over three days, 71 Saudi partners connected with the international travel and tourism trade at the immersive “Saudi Land” pavilion, presenting a broad selection of bookable products, new travel packages, and flagship experiences such as luxury openings at Shura Island and the launch of Six Flags Qiddiya City. A highlight of WTM 2025 was the inaugural DMO Awards at Saudi Land, designed to honor destination management organizations for their excellence and authenticity demonstrated during the event. Diriyah received the ‘Best Authenticity’ Award for its outstanding incorporation of authentic Saudi elements. Qiddiya was honored with the ‘Best Operational Excellence’ Award in recognition of its exceptional service delivery, strong product knowledge, and effective use of digital tools. Finally, Al Madinah earned the ‘Best of Show’ Award for delivering the most exceptional overall performance, combining authenticity, operational …

Unveiled at World Travel Market (WTM) London, this renewed collaboration through Amadeus Digital Media aims to significantly boost visitor numbers to Abu Dhabi, targeting over 60% growth through Amadeus’ platforms compared to the previous year. The new initiative will leverage cutting-edge AI-powered programmatic campaigns to target travellers who are actively seeking their next destination. A key focus is to engage new consumers who may not have previously considered Abu Dhabi as a travel destination, thereby expanding the emirate’s global appeal. By increasing exposure to a wider consumer base and driving booking conversions, this collaboration is expected to bring substantial benefits to Abu Dhabi’s key industry stakeholders, such as hoteliers and travel agents. HE Saleh Mohamed Al Geziry, Director General for Tourism at DCT Abu Dhabi, said: “Our long-standing partnership with Amadeus has been instrumental in showcasing Abu Dhabi’s diverse offering to a global audience. This expanded collaboration is pivotal to our journey to achieve the ambitious goals set out in our Tourism Strategy 2030. By harnessing Amadeus’ advanced technology and extensive reach, we are not only aiming for escalated growth in visitor numbers but also strategically building destination awareness in new and emerging markets.” Campaigns stemming from the renewed partnership will strategically target diverse consumer segments, ensuring that Abu Dhabi’s rich cultural heritage, thrilling adventures, family-friendly attractions, and stunning coastal landscapes are prominently featured worldwide. Jan Tissera, President, International, Global Accounts and Destinations, Hospitality, Amadeus, added: “Our collaboration with DCT Abu Dhabi exemplifies our shared commitment to transforming travel through data-driven insights and innovative technology. By combining Amadeus technology and market intelligence with DCT Abu Dhabi’s visionary approach, visitor outreach can be refined to create meaningful, personalized journeys that truly …

Visit Qatar and Experience Oman announced a new strategic partnership aimed at strengthening regional tourism cooperation and promoting multi-destination travel between the State of Qatar and the Sultanate of Oman. The announcement was made during Visit Qatar’s participation in the World Travel Market (WTM) London 2025, one of the world’s leading trade and tourism exhibitions. Under this new strategic partnership, Visit Qatar and Experience Oman will develop integrated tourism packages and joint promotional initiatives aimed at encouraging visitors from key international markets, particularly from Asia and Europe, to explore both destinations in a single trip. Italy, Spain and China will prepare pilot markets for the implementation of the concept of joint cooperation. The announcement was made in the presence of Eng. Abdulaziz Ali Al Mawlawi, CEO of Visit Qatar, and Mr. Omar Al Jaber, Head of Tourism Development at Qatar Tourism. Experience Oman was represented by H.E. Azzan Al Busaidi, Undersecretary of the Ministry of Heritage and Tourism for Tourism, and  Shabib Al Maamari, CEO of Visit Oman. The partnership will also include joint promotional tours, unified participation in major international tourism events and exhibitions, as well as cooperation with major travel and tourism companies to develop and market joint packages for the two destinations that combine the cultural, heritage and luxury experiences of Qatar and Oman. The partnership reflects the two municipalities’ shared commitment to strengthening regional tourism links, increasing visitor numbers, and highlighting the Gulf region as a unified and world-class destination. By enhancing co-marketing opportunities and improving tourism connectivity, Visit Qatar and Experience Oman are positioning the region as a destination of choice for global travellers seeking unique experiences.

Almosafer has expanded its strategic partnership with VisitBritain to further promote Britain as a top destination for Saudi travellers. The partnership, formalized during the World Travel Market (WTM) in London, reinforces the ongoing collaboration between the two entities, aligning with growing demand and stronger travel links between Saudi Arabia and Britain. VisitBritain’s research shows strong interest among GCC travellers in exploring destinations beyond London, from Britain’s idyllic coast and countryside to its vibrant cities, cultural and sporting events, royal heritage, film and TV locations, and luxury experiences. This partnership with Almosafer is set to showcase the nations and regions of Britain and to develop a new portfolio of high-value packages featuring signature experiences found only in Great Britain. Oxford Economics data shows that Britain remains one of the top 10 destinations for Saudi travellers and continues to see robust year-round demand. Through this partnership, Almosafer will highlight the most exciting and trending destinations across Britain with bespoke offers, targeted campaigns, and travel experiences designed to showcase the country’s culture, heritage, and modern appeal to Saudi audiences. Muzzammil Ahussain, CEO, Almosafer, said: “Our continued collaboration with VisitBritain underscores our shared commitment to enriching travel experiences for Saudi travellers. The United Kingdom remains a timeless favourite, offering a unique blend of heritage, diversity, and contemporary experiences. Together with VisitBritain, we look forward to deepening engagement with Saudi travellers and showcasing the best of Britain through our platforms and tailored offerings.” Gary Robson, VisitBritain Director for Europe, Middle East & India, said: “We’re delighted to strengthen our partnership with Almosafer to inspire more visitors from Saudi Arabia to choose Britain. Saudi travellers are among our highest-spending international visitors, and this collaboration is a …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) announced the renewal of its strategic partnership with WebBeds, the agreement underscores a shared commitment to driving tourism growth and enhancing Abu Dhabi’s global reach. As part of this growing strategic alliance, the two entities will collaborate to significantly enhance Abu Dhabi’s tourism landscape. This will involve empowering travel trade professionals within WebBeds’ network with enhanced knowledge and resources, enabling them to offer more informed and expertly guided travel experiences. Additionally, DCT Abu Dhabi will develop and disseminate compelling content showcasing Abu Dhabi’s diverse cultural and touristic offerings, including Al Ain Region and Al Dhafra Region, to raise awareness and drive bookings across WebBeds’ extensive global distribution and travel agency networks. , a global leader in travel trade, for a fourth consecutive year. Signed by HE Saleh Al Geziry, Director General of Tourism at DCT Abu Dhabi and Amr Ezzeldin, President of WebBeds MEA at World Travel Market (WTM) 2025. HE Saleh Al Geziry, Director General of Tourism at DCT Abu Dhabi, said: “Our collaboration with WebBeds over the past three years has proven highly effective in expanding Abu Dhabi’s global tourism footprint. This partnership has been instrumental in delivering successful campaigns, from local activations to globally recognised initiatives, that showcase our unique cultural heritage and diverse attractions. The fourth renewal underscores our strong, shared commitment to driving sustained visitor growth and building a lasting tourism legacy for Abu Dhabi.” Amr Ezzeldin, President of WebBeds MEA commented: “As we proudly enter this next chapter of our partnership with DCT Abu Dhabi, WebBeds remains committed to supporting Abu Dhabi’s bold vision with renewed energy, regional insight, and creative excellence. …

The Ajman Department of Tourism Development (ADTD) announced its new official name, ‘Ajman Department of Tourism, Culture and Media’, highlighting its forward-looking vision of the emirate’s wise leadership to reinforce institutional integration across three pivotal sectors, including tourism, culture and media. The announcement follows the merger of the Ajman Department of Tourism Development and the Ajman Culture and Media Department, forming a single institutional entity under the new name. This move emphasises Ajman government’s dedication to promoting a cohesive governmental framework that supports the emirate’s sustainable development in line with its future aspirations. The new name was established under Law No. (2) of 2025, issued by His Highness Sheikh Humaid bin Rashid Al Nuaimi, Supreme Council Member and Ruler of Ajman, and in line with the directives of His Highness Sheikh Ammar bin Humaid Al Nuaimi, Crown Prince of Ajman and Chairman of the Executive Council. The law stipulates the merger of the Ajman Department of Tourism Development and the Ajman Culture and Media Department into a single institutional entity to reinforce coordination, enhance performance efficiency and foster effective government operations, while attaining full integration across the three sectors to support the emirate’s strategic objectives. Sheikh Abdulaziz bin Humaid Al Nuaimi, Chairman of the Ajman Department of Tourism, Culture and Media, said: “The adoption of the new official name of the department embodies the ambitious vision aimed at consolidating institutional integration between the tourism, culture and media sectors. It reflects a firm commitment to developing a more efficient and flexible model of government work, based on the pillars of innovation and sustainability. This step goes beyond being an institutional initiative to constitute a confirmation of the endeavours and efforts made …

Sharjah Commerce and Tourism Development Authority is preparing for its 22nd consecutive participation in the World Travel Market (WTM London 2025), taking place from 4 to 6 November 2025, in London. SCTDA will participate with a delegation of 19 government and private entities under the umbrella of the Sharjah Pavilion, showcasing the emirate’s rich cultural heritage and a range of distinctive tourism projects and destinations. Among the highlights is the Faya Palaeolandscape, which was recently added to UNESCO’s World Heritage List for its unique record of human existence in desert environments, dating back over 200,000 years. The pavilion will also feature Sharjah’s sustainable environmental destinations, such as the Wasit Nature Reserve, home to rare bird species; the Kalba Mangrove Centre, where visitors can explore nature through wooden walkways surrounded by mangrove trees; and Sir Bu Nair Island, renowned for its unique marine biodiversity. These destinations, along with others, reflect the diversity of Sharjah’s tourism offerings and its commitment to preserving nature and heritage. As one of the world’s leading travel and tourism exhibitions, the event will bring together over 4,000 exhibitors from more than 180 countries and is expected to attract over 46,000 visitors from across the globe. Through its participation this year, SCTDA aims to strengthen strategic partnerships within the global travel and tourism sector and build new bridges of collaboration with major European markets. This aligns with Sharjah’s broader strategy to keep pace with evolving global tourism trends and deliver culturally rich, sustainable experiences that meet the aspirations of travelers from around the world. The Sharjah delegation to this year’s exhibition includes several government and private entities, including: Sharjah Investment and Development Authority (Shurooq), Sharjah Museums Authority, Sharjah Airport Authority, Environment and …

In the wake of Hurricane Melissa, Minister of Tourism, Hon. Edmund Bartlett, has set a firm target for Jamaica’s tourism industry to be fully back in operation by 15 December 2025. To deliver on that goal, the Ministry has activated a high-level Hurricane Melissa Recovery Task Force and a companion Tourism Resilience Coordination Committee (“Tourism Cares”) to synchronise public and private sector action. “Recovery cannot be left to chance. We are aligning marketing, communications, infrastructure repairs, aid, logistics, and every enabling support behind a single objective: full industry operation by December 15,” said Minister Bartlett. “Progress will be tracked through the Ministry of Tourism with regular public updates, so workers, visitors, and partners can plan with confidence,” he added. The Recovery Task Force is chaired by John Byles, Executive Deputy Chairman of Chukka Caribbean Adventures, with Minister Bartlett serving as Chairman Emeritus. The Task Force comprises a distinguished cross-section of public and private sector leaders, including Hon. Tova Hamilton, Minister of State in the Ministry of Tourism; Professor Lloyd Waller, Executive Director of the Global Tourism Resilience and Crisis Management Centre (GTRCMC); and Jennifer Griffith, Permanent Secretary in the Ministry of Tourism. Also serving on the Task Force are Adam Stewart, Executive Chairman of Sandals Resorts International (SRI); Ian Dear, Board Chairman of the Tourism Product Development Company (TPDCo); Donovan White, Director of Tourism; Jessica Shannon, Chief Experience Officer at SRI; and Christopher Jarrett, President of the Jamaica Hotel and Tourist Association (JHTA). They are joined by Wayne Cummings, former President of the JHTA and Chief Executive Officer of Arya Holding Jamaica; Wade Mars, Executive Director of TPDCo; Dr. Carey Wallace, Executive Director of the Tourism Enhancement Fund (TEF); Tanikie …

The Minister of Tourism, Hon Edmund Bartlett is assuring all visitors currently on the island that their safety remains the top priority as the country continues its comprehensive preparedness and response efforts for Hurricane Melissa. The Tourism Emergency Operations Centre (TEOC), activated under the Ministry of Tourism, is fully operational and serves as the central coordinating hub for all activities within the tourism sector related to the hurricane response. The Centre monitors development, coordinates communication, and ensures a seamless flow of information between hotels, attractions, trade and other key stakeholders, transportation providers, and relevant government agencies. The TEOC consistently liaises with the Office of Disaster Preparedness and Emergency Management (ODPEM), the Jamaica Hotel and Tourist Association (JHTA), and other key partners to guarantee that all tourism entities are following established safety protocols. Hon. Edmund Bartlett, Minister of Tourism, reaffirmed the Government’s commitment to ensuring that every visitor on the island is safe and supported during this period. “The safety and security of our visitors are paramount. Through the coordinated efforts of the TEOC and our industry partners, we are ensuring that all necessary measures are in place to protect and assist every guest. Jamaica’s tourism sector is built on strong partnerships and resilience, and those values are guiding our response currently.” The Minister has indicated that there are approximately 25,000 visitors on island and, “It’s all hands-on deck to ensure the safety of our visitors and locals alike.” As part of the collaborative response, hoteliers across the island are offering distress rates to assist visitors who may need to extend their stay, and shelter spaces have been made available for those requiring a safe place during the passage of the …

Visit Qatar is set to participate in the World Travel Market (WTM) 2025, taking place from 4–6 November 2025 at ExCeL London. As one of the world’s leading global travel and tourism exhibitions, WTM serves as a strategic platform to spotlight Qatar’s diverse tourism offering, strengthen partnerships, and attract new business and investment opportunities in line with the country’s national tourism strategy. Leading a strong delegation of 48 partners, including hotels, resorts, and destination management companies, Visit Qatar will present the country’s expanding tourism ecosystem within the dedicated Qatar Pavilion, located at Stand S8-210. The Qatar Pavilion will feature a striking two-level design covering 700 sqm with an additional 150 sqm mezzanine, offering engaging spaces for networking and business meetings. The stand will immerse visitors in Qatar’s rich culture and modern experiences through a series of creative activations and showcases. Highlights include a range of engaging and interactive activations including a dedicated cultural zone featuring live demonstrations of calligraphy, Kohl and perfume making, offering visitors an authentic glimpse into Qatari traditions and craftsmanship. Guests will also enjoy a taste of Qatari hospitality through the Qinwan coffee and dates experience. To further enhance visitor engagement, a special 4D immersive activation will bring Meryal Waterpark to life through multi-sensory visual, audio, and water effects, providing an exhilarating preview of one of Qatar’s newest attractions. In addition, a dedicated Qatar Calendar showcase will offer insights into the country’s upcoming events, festivals, and cultural celebrations throughout the year. WTM London 2025 continues to be one of the travel industry’s most significant global gatherings, connecting professionals from across the world to discuss the future of the tourism industry. Through its participation, Visit Qatar reaffirms its …