Category Archives: NTO (National Tourist Offices)

The Forum will be held on 19 November 2025 under the theme “New Waves of Tourism Spectrum”, under the patronage of His Highness Sheikh Sultan bin Mohammed bin Sultan Al Qasimi, the Crown Prince and Deputy Ruler of Sharjah. This year’s forum will bring together senior government officials, global experts, and leaders in the tourism, travel, and technology sectors to discuss key issues and innovative solutions shaping the future of tourism. The event is organized in strategic partnership with the Sharjah Investment and Development Authority (Shurooq). This year’s forum will focus on the pivotal role of digital technologies and artificial intelligence in transforming the tourism sector, while striking a balance between leveraging these technologies and preserving authenticity in innovation. Attendees will gain valuable insights from leading experts worldwide on the impact of digital platforms on consumer behavior and the importance of data-driven decision-making in enhancing visitor and traveler experiences. The sessions will also feature case studies and research highlighting how AI technologies can improve visitor services. Additionally, discussions will emphasize the importance of investing in strategic partnerships between government entities, private sector organizations, and technology companies to foster innovation and ensure sustainable tourism practices that support the sector’s growth. The forum will also explore the importance of investing in tourism innovation and its role in supporting the growth and expansion of startups. Leading experts will share their perspectives on the challenges faced by startups in the tourism and travel sector, as well as opportunities to drive innovation and achieve success. Discussions will focus on key factors that startups need to expand, including access to funding and support, building strategic partnerships, and leveraging modern technologies. The forum will also highlight the …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) announced that it is updating the Abu Dhabi Hotel Classification Manual to reflect travel trends and deepen relationships with stakeholders by providing guidance on quality standards. The manual establishes clear standards in categories from housekeeping to soundproofing to safety, and is used to determine a hotel or resort’s star rating from one to five stars. First produced in 2007, featuring mandatory minimum criteria and rating criteria, the manual was updated in 2018 to add a guest experience index, mystery shopping and product designators. The new edition is designed to build on this work and add further refinements, creating a global benchmark for hospitality excellence and guest experience. HE Saleh Al Geziry, Director General for Tourism at DCT Abu Dhabi, said: “The updated Hotel Classification Manual will deliver on Abu Dhabi’s Tourism Strategy 2030 by positioning Abu Dhabi as a thought leader in global hospitality regulation and enhancing the emirate’s alignment with international benchmarks while showcasing unique service excellence elements. It provides granular detail and guidance that chart a clear path for hotels as we meet the strategy’s goal of increasing visitors by more than half between 2023 and 2030.” The updated manual will have changes in three main areas. It will reflect current global best practices, expand category definitions to widen coverage to more hotels and resorts, and introduce accolades to recognise hotels that exceed expectations in specific areas. Visitors, hotels and investors will all benefit from the update: visitors through elevated and more consistent hotel experiences, hotels through new opportunities to differentiate their offering via specialised classifications, and investors through streamlined infrastructure requirements that reinforce Abu Dhabi’s …

The Saudi Tourism Authority (STA) and its partners concluded a high-impact showcase at World Travel Market (WTM) 2025. STA harnessed rising interest from the global travel trade, signing nine new MoUs and strategic agreements with industry leaders and global brands, and held more than 500 meetings with key industry players. In addition, twenty-seven MoUs and agreements were facilitated between Saudi partners and international organizations to accelerate growth, boost global awareness, and enhance international connectivity. STA captivating the global travel trade with Saudi’s Unreal Calendar of world-class events and entertainment and its iconic destinations – from the ancient wonders of AlUla and the pristine Saudi Red Sea, to the cultural energy of Jeddah and the dynamic spirit of Riyadh. Saudi’s presence at WTM demonstrated its commitment to building meaningful global partnerships, unlocking new investment opportunities, and delivering world-class tourism experiences, driving the next chapter of tourism growth. Over three days, 71 Saudi partners connected with the international travel and tourism trade at the immersive “Saudi Land” pavilion, presenting a broad selection of bookable products, new travel packages, and flagship experiences such as luxury openings at Shura Island and the launch of Six Flags Qiddiya City. A highlight of WTM 2025 was the inaugural DMO Awards at Saudi Land, designed to honor destination management organizations for their excellence and authenticity demonstrated during the event. Diriyah received the ‘Best Authenticity’ Award for its outstanding incorporation of authentic Saudi elements. Qiddiya was honored with the ‘Best Operational Excellence’ Award in recognition of its exceptional service delivery, strong product knowledge, and effective use of digital tools. Finally, Al Madinah earned the ‘Best of Show’ Award for delivering the most exceptional overall performance, combining authenticity, operational …

Unveiled at World Travel Market (WTM) London, this renewed collaboration through Amadeus Digital Media aims to significantly boost visitor numbers to Abu Dhabi, targeting over 60% growth through Amadeus’ platforms compared to the previous year. The new initiative will leverage cutting-edge AI-powered programmatic campaigns to target travellers who are actively seeking their next destination. A key focus is to engage new consumers who may not have previously considered Abu Dhabi as a travel destination, thereby expanding the emirate’s global appeal. By increasing exposure to a wider consumer base and driving booking conversions, this collaboration is expected to bring substantial benefits to Abu Dhabi’s key industry stakeholders, such as hoteliers and travel agents. HE Saleh Mohamed Al Geziry, Director General for Tourism at DCT Abu Dhabi, said: “Our long-standing partnership with Amadeus has been instrumental in showcasing Abu Dhabi’s diverse offering to a global audience. This expanded collaboration is pivotal to our journey to achieve the ambitious goals set out in our Tourism Strategy 2030. By harnessing Amadeus’ advanced technology and extensive reach, we are not only aiming for escalated growth in visitor numbers but also strategically building destination awareness in new and emerging markets.” Campaigns stemming from the renewed partnership will strategically target diverse consumer segments, ensuring that Abu Dhabi’s rich cultural heritage, thrilling adventures, family-friendly attractions, and stunning coastal landscapes are prominently featured worldwide. Jan Tissera, President, International, Global Accounts and Destinations, Hospitality, Amadeus, added: “Our collaboration with DCT Abu Dhabi exemplifies our shared commitment to transforming travel through data-driven insights and innovative technology. By combining Amadeus technology and market intelligence with DCT Abu Dhabi’s visionary approach, visitor outreach can be refined to create meaningful, personalized journeys that truly …

Visit Qatar and Experience Oman announced a new strategic partnership aimed at strengthening regional tourism cooperation and promoting multi-destination travel between the State of Qatar and the Sultanate of Oman. The announcement was made during Visit Qatar’s participation in the World Travel Market (WTM) London 2025, one of the world’s leading trade and tourism exhibitions. Under this new strategic partnership, Visit Qatar and Experience Oman will develop integrated tourism packages and joint promotional initiatives aimed at encouraging visitors from key international markets, particularly from Asia and Europe, to explore both destinations in a single trip. Italy, Spain and China will prepare pilot markets for the implementation of the concept of joint cooperation. The announcement was made in the presence of Eng. Abdulaziz Ali Al Mawlawi, CEO of Visit Qatar, and Mr. Omar Al Jaber, Head of Tourism Development at Qatar Tourism. Experience Oman was represented by H.E. Azzan Al Busaidi, Undersecretary of the Ministry of Heritage and Tourism for Tourism, and  Shabib Al Maamari, CEO of Visit Oman. The partnership will also include joint promotional tours, unified participation in major international tourism events and exhibitions, as well as cooperation with major travel and tourism companies to develop and market joint packages for the two destinations that combine the cultural, heritage and luxury experiences of Qatar and Oman. The partnership reflects the two municipalities’ shared commitment to strengthening regional tourism links, increasing visitor numbers, and highlighting the Gulf region as a unified and world-class destination. By enhancing co-marketing opportunities and improving tourism connectivity, Visit Qatar and Experience Oman are positioning the region as a destination of choice for global travellers seeking unique experiences.

Almosafer has expanded its strategic partnership with VisitBritain to further promote Britain as a top destination for Saudi travellers. The partnership, formalized during the World Travel Market (WTM) in London, reinforces the ongoing collaboration between the two entities, aligning with growing demand and stronger travel links between Saudi Arabia and Britain. VisitBritain’s research shows strong interest among GCC travellers in exploring destinations beyond London, from Britain’s idyllic coast and countryside to its vibrant cities, cultural and sporting events, royal heritage, film and TV locations, and luxury experiences. This partnership with Almosafer is set to showcase the nations and regions of Britain and to develop a new portfolio of high-value packages featuring signature experiences found only in Great Britain. Oxford Economics data shows that Britain remains one of the top 10 destinations for Saudi travellers and continues to see robust year-round demand. Through this partnership, Almosafer will highlight the most exciting and trending destinations across Britain with bespoke offers, targeted campaigns, and travel experiences designed to showcase the country’s culture, heritage, and modern appeal to Saudi audiences. Muzzammil Ahussain, CEO, Almosafer, said: “Our continued collaboration with VisitBritain underscores our shared commitment to enriching travel experiences for Saudi travellers. The United Kingdom remains a timeless favourite, offering a unique blend of heritage, diversity, and contemporary experiences. Together with VisitBritain, we look forward to deepening engagement with Saudi travellers and showcasing the best of Britain through our platforms and tailored offerings.” Gary Robson, VisitBritain Director for Europe, Middle East & India, said: “We’re delighted to strengthen our partnership with Almosafer to inspire more visitors from Saudi Arabia to choose Britain. Saudi travellers are among our highest-spending international visitors, and this collaboration is a …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) announced the renewal of its strategic partnership with WebBeds, the agreement underscores a shared commitment to driving tourism growth and enhancing Abu Dhabi’s global reach. As part of this growing strategic alliance, the two entities will collaborate to significantly enhance Abu Dhabi’s tourism landscape. This will involve empowering travel trade professionals within WebBeds’ network with enhanced knowledge and resources, enabling them to offer more informed and expertly guided travel experiences. Additionally, DCT Abu Dhabi will develop and disseminate compelling content showcasing Abu Dhabi’s diverse cultural and touristic offerings, including Al Ain Region and Al Dhafra Region, to raise awareness and drive bookings across WebBeds’ extensive global distribution and travel agency networks. , a global leader in travel trade, for a fourth consecutive year. Signed by HE Saleh Al Geziry, Director General of Tourism at DCT Abu Dhabi and Amr Ezzeldin, President of WebBeds MEA at World Travel Market (WTM) 2025. HE Saleh Al Geziry, Director General of Tourism at DCT Abu Dhabi, said: “Our collaboration with WebBeds over the past three years has proven highly effective in expanding Abu Dhabi’s global tourism footprint. This partnership has been instrumental in delivering successful campaigns, from local activations to globally recognised initiatives, that showcase our unique cultural heritage and diverse attractions. The fourth renewal underscores our strong, shared commitment to driving sustained visitor growth and building a lasting tourism legacy for Abu Dhabi.” Amr Ezzeldin, President of WebBeds MEA commented: “As we proudly enter this next chapter of our partnership with DCT Abu Dhabi, WebBeds remains committed to supporting Abu Dhabi’s bold vision with renewed energy, regional insight, and creative excellence. …

The Ajman Department of Tourism Development (ADTD) announced its new official name, ‘Ajman Department of Tourism, Culture and Media’, highlighting its forward-looking vision of the emirate’s wise leadership to reinforce institutional integration across three pivotal sectors, including tourism, culture and media. The announcement follows the merger of the Ajman Department of Tourism Development and the Ajman Culture and Media Department, forming a single institutional entity under the new name. This move emphasises Ajman government’s dedication to promoting a cohesive governmental framework that supports the emirate’s sustainable development in line with its future aspirations. The new name was established under Law No. (2) of 2025, issued by His Highness Sheikh Humaid bin Rashid Al Nuaimi, Supreme Council Member and Ruler of Ajman, and in line with the directives of His Highness Sheikh Ammar bin Humaid Al Nuaimi, Crown Prince of Ajman and Chairman of the Executive Council. The law stipulates the merger of the Ajman Department of Tourism Development and the Ajman Culture and Media Department into a single institutional entity to reinforce coordination, enhance performance efficiency and foster effective government operations, while attaining full integration across the three sectors to support the emirate’s strategic objectives. Sheikh Abdulaziz bin Humaid Al Nuaimi, Chairman of the Ajman Department of Tourism, Culture and Media, said: “The adoption of the new official name of the department embodies the ambitious vision aimed at consolidating institutional integration between the tourism, culture and media sectors. It reflects a firm commitment to developing a more efficient and flexible model of government work, based on the pillars of innovation and sustainability. This step goes beyond being an institutional initiative to constitute a confirmation of the endeavours and efforts made …

Sharjah Commerce and Tourism Development Authority is preparing for its 22nd consecutive participation in the World Travel Market (WTM London 2025), taking place from 4 to 6 November 2025, in London. SCTDA will participate with a delegation of 19 government and private entities under the umbrella of the Sharjah Pavilion, showcasing the emirate’s rich cultural heritage and a range of distinctive tourism projects and destinations. Among the highlights is the Faya Palaeolandscape, which was recently added to UNESCO’s World Heritage List for its unique record of human existence in desert environments, dating back over 200,000 years. The pavilion will also feature Sharjah’s sustainable environmental destinations, such as the Wasit Nature Reserve, home to rare bird species; the Kalba Mangrove Centre, where visitors can explore nature through wooden walkways surrounded by mangrove trees; and Sir Bu Nair Island, renowned for its unique marine biodiversity. These destinations, along with others, reflect the diversity of Sharjah’s tourism offerings and its commitment to preserving nature and heritage. As one of the world’s leading travel and tourism exhibitions, the event will bring together over 4,000 exhibitors from more than 180 countries and is expected to attract over 46,000 visitors from across the globe. Through its participation this year, SCTDA aims to strengthen strategic partnerships within the global travel and tourism sector and build new bridges of collaboration with major European markets. This aligns with Sharjah’s broader strategy to keep pace with evolving global tourism trends and deliver culturally rich, sustainable experiences that meet the aspirations of travelers from around the world. The Sharjah delegation to this year’s exhibition includes several government and private entities, including: Sharjah Investment and Development Authority (Shurooq), Sharjah Museums Authority, Sharjah Airport Authority, Environment and …

In the wake of Hurricane Melissa, Minister of Tourism, Hon. Edmund Bartlett, has set a firm target for Jamaica’s tourism industry to be fully back in operation by 15 December 2025. To deliver on that goal, the Ministry has activated a high-level Hurricane Melissa Recovery Task Force and a companion Tourism Resilience Coordination Committee (“Tourism Cares”) to synchronise public and private sector action. “Recovery cannot be left to chance. We are aligning marketing, communications, infrastructure repairs, aid, logistics, and every enabling support behind a single objective: full industry operation by December 15,” said Minister Bartlett. “Progress will be tracked through the Ministry of Tourism with regular public updates, so workers, visitors, and partners can plan with confidence,” he added. The Recovery Task Force is chaired by John Byles, Executive Deputy Chairman of Chukka Caribbean Adventures, with Minister Bartlett serving as Chairman Emeritus. The Task Force comprises a distinguished cross-section of public and private sector leaders, including Hon. Tova Hamilton, Minister of State in the Ministry of Tourism; Professor Lloyd Waller, Executive Director of the Global Tourism Resilience and Crisis Management Centre (GTRCMC); and Jennifer Griffith, Permanent Secretary in the Ministry of Tourism. Also serving on the Task Force are Adam Stewart, Executive Chairman of Sandals Resorts International (SRI); Ian Dear, Board Chairman of the Tourism Product Development Company (TPDCo); Donovan White, Director of Tourism; Jessica Shannon, Chief Experience Officer at SRI; and Christopher Jarrett, President of the Jamaica Hotel and Tourist Association (JHTA). They are joined by Wayne Cummings, former President of the JHTA and Chief Executive Officer of Arya Holding Jamaica; Wade Mars, Executive Director of TPDCo; Dr. Carey Wallace, Executive Director of the Tourism Enhancement Fund (TEF); Tanikie …