Category Archives: Agents

After the huge success of Air India Express’s excess baggage promotion during the month of October, we’re pleased to announce the extension of the festive promotion on excess baggage from all Gulf countries to India with a few modifications. As part of this limited-time offer, customers can now enjoy 10 kgs of additional baggage allowance for a nominal fee of just AED 11 in the UAE, with similar pricing available across other Gulf countries (Saudi Arabia, Oman, Qatar, Kuwait, Bahrain).  

Saudi Arabia-based Adeera has signed a new agreement to use transformative travel technology, Amadeus Digital Media. Through advanced omni-channel advertising strategies, Adeera’s brands will be able to better target travelers at the moments they are most likely to book, across paid search, display, and social media. Thomas Grunder, Chief Commercial Officer at Adeera, says: “Using Amadeus’ market intelligence, we will be able to refine our outreach and offer travelers more compelling reasons to choose Adeera. The ability to integrate marketing, distribution, and data insight into a single platform stands out as a significant advantage. “Beyond the product, we appreciate the partnership approach with Amadeus and the opportunity to grow together as Adeera’s brands are being built. This mix of technology and collaboration provides us with the foundation we need to achieve our ambitious growth goals.” Adeera is working to transform hospitality in Saudi Arabia, showcasing the kingdom’s rich tradition of hospitality through locally inspired brands. As hospitality marketing evolves, the brand, backed by the Public Investment Fund, will harness data and technology, not just to reach travelers, but to truly understand and inspire them. Jan Tissera, President, International, Global Accounts and Destinations, Hospitality, Amadeus adds: “By using the data-driven marketing capabilities of Amadeus Digital Media, Adeera can seamlessly launch and optimize campaigns across multiple channels, ensuring its properties are visible to travelers at key decision-making moments. “Recent campaigns using Amadeus Digital Media have helped hotels and destinations achieve double-digit growth in direct bookings and occupancy, while lowering marketing costs. Together, we can set new benchmarks for excellence by creating meaningful, personalized experiences that connect with each traveler.”

Under the patronage of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister, Riyadh is set to host the inaugural edition of the TOURISE Summit (TOURISE 2025), organized by the Ministry of Tourism from November 11 to 13. TOURISE aims to shape the future of global tourism, fostering its growth and sustainability. It brings together leading figures from key sectors that intersect with tourism, such as technology, aviation, entertainment, education, sustainability, and media. Discussions will seek to develop innovative, actionable solutions that enable the tourism industry to address future challenges and thrive over the next five decades. Minister of Tourism and Chairman of TOURISE Ahmed Al-Khateeb expressed his profound gratitude to HRH the Crown Prince for his generous patronage, which, he noted, expands the event’s reach and influence. He emphasized that this patronage reflects HRH the Crown Prince’s unwavering support for the tourism sector as part of Saudi Vision 2030. He noted that “work is progressing on all fronts to empower our vital sector, which continues to demonstrate its readiness and competitiveness day after day.” He underscored that Saudi Arabia ranked first among G20 countries in international tourist arrivals for 2024 and led globally in growth of tourism revenues from inbound visitors. TOURISE 2025 will feature a dynamic agenda of discussions, panels, and interactive experiences built around four key axes: addressing challenges, seizing growth opportunities, stimulating major investments, and shaping future policies. Sessions will also explore the rapid transformations shaping the tourism sector, including artificial intelligence in tourism, bold investment models, innovative travel experiences, and sustainable tourism that balances people and the planet. (Spa)

Unveiled at World Travel Market (WTM) London, this renewed collaboration through Amadeus Digital Media aims to significantly boost visitor numbers to Abu Dhabi, targeting over 60% growth through Amadeus’ platforms compared to the previous year. The new initiative will leverage cutting-edge AI-powered programmatic campaigns to target travellers who are actively seeking their next destination. A key focus is to engage new consumers who may not have previously considered Abu Dhabi as a travel destination, thereby expanding the emirate’s global appeal. By increasing exposure to a wider consumer base and driving booking conversions, this collaboration is expected to bring substantial benefits to Abu Dhabi’s key industry stakeholders, such as hoteliers and travel agents. HE Saleh Mohamed Al Geziry, Director General for Tourism at DCT Abu Dhabi, said: “Our long-standing partnership with Amadeus has been instrumental in showcasing Abu Dhabi’s diverse offering to a global audience. This expanded collaboration is pivotal to our journey to achieve the ambitious goals set out in our Tourism Strategy 2030. By harnessing Amadeus’ advanced technology and extensive reach, we are not only aiming for escalated growth in visitor numbers but also strategically building destination awareness in new and emerging markets.” Campaigns stemming from the renewed partnership will strategically target diverse consumer segments, ensuring that Abu Dhabi’s rich cultural heritage, thrilling adventures, family-friendly attractions, and stunning coastal landscapes are prominently featured worldwide. Jan Tissera, President, International, Global Accounts and Destinations, Hospitality, Amadeus, added: “Our collaboration with DCT Abu Dhabi exemplifies our shared commitment to transforming travel through data-driven insights and innovative technology. By combining Amadeus technology and market intelligence with DCT Abu Dhabi’s visionary approach, visitor outreach can be refined to create meaningful, personalized journeys that truly …

Visit Qatar and Experience Oman announced a new strategic partnership aimed at strengthening regional tourism cooperation and promoting multi-destination travel between the State of Qatar and the Sultanate of Oman. The announcement was made during Visit Qatar’s participation in the World Travel Market (WTM) London 2025, one of the world’s leading trade and tourism exhibitions. Under this new strategic partnership, Visit Qatar and Experience Oman will develop integrated tourism packages and joint promotional initiatives aimed at encouraging visitors from key international markets, particularly from Asia and Europe, to explore both destinations in a single trip. Italy, Spain and China will prepare pilot markets for the implementation of the concept of joint cooperation. The announcement was made in the presence of Eng. Abdulaziz Ali Al Mawlawi, CEO of Visit Qatar, and Mr. Omar Al Jaber, Head of Tourism Development at Qatar Tourism. Experience Oman was represented by H.E. Azzan Al Busaidi, Undersecretary of the Ministry of Heritage and Tourism for Tourism, and  Shabib Al Maamari, CEO of Visit Oman. The partnership will also include joint promotional tours, unified participation in major international tourism events and exhibitions, as well as cooperation with major travel and tourism companies to develop and market joint packages for the two destinations that combine the cultural, heritage and luxury experiences of Qatar and Oman. The partnership reflects the two municipalities’ shared commitment to strengthening regional tourism links, increasing visitor numbers, and highlighting the Gulf region as a unified and world-class destination. By enhancing co-marketing opportunities and improving tourism connectivity, Visit Qatar and Experience Oman are positioning the region as a destination of choice for global travellers seeking unique experiences.

Almosafer has expanded its strategic partnership with VisitBritain to further promote Britain as a top destination for Saudi travellers. The partnership, formalized during the World Travel Market (WTM) in London, reinforces the ongoing collaboration between the two entities, aligning with growing demand and stronger travel links between Saudi Arabia and Britain. VisitBritain’s research shows strong interest among GCC travellers in exploring destinations beyond London, from Britain’s idyllic coast and countryside to its vibrant cities, cultural and sporting events, royal heritage, film and TV locations, and luxury experiences. This partnership with Almosafer is set to showcase the nations and regions of Britain and to develop a new portfolio of high-value packages featuring signature experiences found only in Great Britain. Oxford Economics data shows that Britain remains one of the top 10 destinations for Saudi travellers and continues to see robust year-round demand. Through this partnership, Almosafer will highlight the most exciting and trending destinations across Britain with bespoke offers, targeted campaigns, and travel experiences designed to showcase the country’s culture, heritage, and modern appeal to Saudi audiences. Muzzammil Ahussain, CEO, Almosafer, said: “Our continued collaboration with VisitBritain underscores our shared commitment to enriching travel experiences for Saudi travellers. The United Kingdom remains a timeless favourite, offering a unique blend of heritage, diversity, and contemporary experiences. Together with VisitBritain, we look forward to deepening engagement with Saudi travellers and showcasing the best of Britain through our platforms and tailored offerings.” Gary Robson, VisitBritain Director for Europe, Middle East & India, said: “We’re delighted to strengthen our partnership with Almosafer to inspire more visitors from Saudi Arabia to choose Britain. Saudi travellers are among our highest-spending international visitors, and this collaboration is a …

The Royal Commission for Makkah City & Holy Sites (RCMC) has signed a strategic agreement with Almosafer, part of Seera Group, to strengthen the tourism ecosystem in Makkah and enhance the overall pilgrim and visitor journey. Through this collaboration, Almosafer will work closely with RCMC to showcase Makkah’s unique cultural and spiritual heritage while introducing innovative, technology-enabled services designed to deliver a seamless, world-class experience for visitors from within Saudi Arabia and around the world. The partnership leverages Almosafer’s integrated travel services platform and diverse portfolio of brands to curate enriching experiences for Makkah’s millions of annual visitors. This includes: ● Mawasim, Almosafer’s Hajj & Umrah tour operator, which will enhance religious travel services and pilgrim facilitation. ● Discover Saudi, its destination management company, which will design and promote Umrah+ itineraries that combine spiritual rituals with cultural, historical, and leisure experiences in Makkah. By integrating Almosafer’s market expertise, digital technologies, and global marketing capabilities with RCMC’s vision for destination development, the agreement aims to introduce authentic yet elevated experiences that align with international standards while respecting the sanctity of Makkah. Khalid Kurdi, GM-DMO said: “This agreement with Almosafer reflects our commitment to developing Makkah’s tourism offering in a way that protects its sacred identity while embracing excellence in visitor experience. Together, we will deliver services that are authentic, innovative, and deeply respectful of the city’s spiritual significance.” Muzzammil Ahussain, CEO of Almosafer (Part of Seera Group), added: “We are honoured to partner with the Royal Commission for Makkah City & Holy Sites. Makkah holds global spiritual significance, and through this collaboration, we aim to design integrated solutions and signature experiences that meet the highest international tourism standards while honouring the …

In the wake of Hurricane Melissa, Minister of Tourism, Hon. Edmund Bartlett, has set a firm target for Jamaica’s tourism industry to be fully back in operation by 15 December 2025. To deliver on that goal, the Ministry has activated a high-level Hurricane Melissa Recovery Task Force and a companion Tourism Resilience Coordination Committee (“Tourism Cares”) to synchronise public and private sector action. “Recovery cannot be left to chance. We are aligning marketing, communications, infrastructure repairs, aid, logistics, and every enabling support behind a single objective: full industry operation by December 15,” said Minister Bartlett. “Progress will be tracked through the Ministry of Tourism with regular public updates, so workers, visitors, and partners can plan with confidence,” he added. The Recovery Task Force is chaired by John Byles, Executive Deputy Chairman of Chukka Caribbean Adventures, with Minister Bartlett serving as Chairman Emeritus. The Task Force comprises a distinguished cross-section of public and private sector leaders, including Hon. Tova Hamilton, Minister of State in the Ministry of Tourism; Professor Lloyd Waller, Executive Director of the Global Tourism Resilience and Crisis Management Centre (GTRCMC); and Jennifer Griffith, Permanent Secretary in the Ministry of Tourism. Also serving on the Task Force are Adam Stewart, Executive Chairman of Sandals Resorts International (SRI); Ian Dear, Board Chairman of the Tourism Product Development Company (TPDCo); Donovan White, Director of Tourism; Jessica Shannon, Chief Experience Officer at SRI; and Christopher Jarrett, President of the Jamaica Hotel and Tourist Association (JHTA). They are joined by Wayne Cummings, former President of the JHTA and Chief Executive Officer of Arya Holding Jamaica; Wade Mars, Executive Director of TPDCo; Dr. Carey Wallace, Executive Director of the Tourism Enhancement Fund (TEF); Tanikie …

Gama Aviation has confirmed major progress in the construction of its new Business Aviation Centre (BAC) at Sharjah International Airport, a purpose-built facility set to redefine operational efficiency and client experience in the Middle East. Representing a significant multi-million-dollar investment, the project reinforces Gama Aviation’s long-term confidence in the UAE and the wider region, marking an important milestone in the company’s continued expansion of business aviation services across EMEA. “Our investment in Sharjah underlines our confidence in both the emirate and the region’s aviation future,” said Marwan Khalek, Group CEO, Gama Aviation. “It supports the UAE’s Vision 2030 framework by delivering world-class aviation infrastructure and creating high-value employment, while giving our clients an efficient, well-connected alternative to more congested hubs. Sharjah’s pro-business environment and accessibility make it an ideal location for a new generation of business aviation services.” Sharjah’s strategic appeal has strengthened further following the announcement of Dubai International Airport (DXB)’s planned closure and the future consolidation of operations at Dubai World Central (DWC). With operators and owners now assessing long-term alternatives, Gama Aviation’s investment in the BAC positions Sharjah as a credible, high-quality option offering both proximity and efficiency. Scheduled for completion in early 2026, the Business Aviation Centre occupies a site of over 80,000 square metres within the Sharjah International Airport estate. The development supports the emirate’s infrastructure and diversification objectives, aligned with the UAE’s Vision 2030 roadmap for sustainable growth and connectivity.

Qatar Airways Holidays announced the launch of its exclusive travel packages for the FIFA Arab Cup Qatar 2025, giving football fans from around the world the opportunity to experience the excitement of one of the region’s most anticipated tournaments. Following Qatar’s successful hosting of the FIFA World Cup Qatar 2022™ and the AFC Asian Cup Qatar 2023™, the FIFA Arab Cup Qatar 2025™ marks another milestone in the country’s journey as the home of world-class football. The tournament will take place from 1-18 December 2025, bringing together 16 national teams from across the Arab world for a celebration of sport, culture, and unity. Through these packages, Qatar Airways Holidays offers fans the convenience of customisable travel solutions, including return international flights with Qatar Airways, premium accommodation at 4- and 5-star hotels, and Category 1 or Category 2 match tickets for selected fixtures. Guests can tailor their experiences to cheer on their favourite teams, while enjoying warm hospitality, exciting local events and activities , and dedicated airport transfers. Additional information can be found at qatarairways.com/fifaarabcup25. Privilege Club members can collect Avios and Qpoints on the flights and packages and have the option to save by booking with Cash + Avios. Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, said: “Qatar continues to uphold its reputation as a world leader in connecting sports and hospitality. The FIFA Arab Cup Qatar 2025™ will once again showcase our ability to bring the region together through football, while offering international fans the chance to experience first-hand Qatar’s culture, passion, and excellence. Through Qatar Airways Holidays, we look forward to welcoming travellers from around the world to be part of this unique celebration and experience all the …