South Africa tourism focuses on Middle East market

Neliswa Nkani, Hub Head – MEISEA, South African Tourism shared that the team is here at the Arabian Travel Market to showcase their many offerings to the travel fraternity in the Middle East and the increase the numbers from the region by creating awareness among the travel trade. She reiterated that the Arabian Travel Market is the stepping stone for them to reach out to the GCC and Middle East as currently they do receive some good numbers from the United Arab Emirates as they have the connections to reach the destination but they are looking at increasing connectivity in the region to attract the numbers from the region as they have witnessed growth from the region over the past few years. She conducted a very comprehensive virtual tour of the destination within 30 minutes which made the media stay back and request for information on the beautiful nation in Africa.