Citymax ventures into KSA; first hotel to open in Riyadh by mid- 2019

Citymax Hotels from Landmark Group is set to open its first property in the Olaya district of Riyadh, Kingdom of Saudi Arabia by mid 2019. Citymax Hotel Riyadh is the brand’s first hotel in KSA and the second to open outside the UAE. The opening comes at a time when mid-market hotels are on the rise and are poised to provide continued competition to the luxury hotel segment, by offering rooms with contemporary amenities at competitive rates. The three-star property will offer 65 rooms, as well as an all-day dining restaurant, Citycafé and a Lavazza coffee shop. Other facilities include meeting rooms and a fully-equipped gym and sauna. With long-stay guests identified as a key audience for the property, Citymax Riyadh will cater to both business and leisure travellers. The hotel is close to many local attractions, including Kingdom Towers, the Ministry of Interior and Al Faisaliah Mall. Aly Shariff, Chief Operating Officer, Citymax Hotels, said, “Mid-tier travel as a whole is on the rise, which puts us in a favourable position as the demand is certainly growing. This is especially true in Saudi Arabia, as the Kingdom’s Vision 2030 to drive economic diversification has had a major impact on the hospitality industry.”