Category Archives: NTO (National Tourist Offices)

German National Tourist Board’s (GNTB) has launched its latest campaign, German.Local.Culture., on the back of a successful Arabian Travel Market (ATM 2021) participation which stimulated strong interest from GCC travel representatives. As one of Germany’s top three source markets, which registered more than 1.6 million overnight stays in 2019, the GCC is a key focus for the tourism board, who led a delegation of six tourism partners during the first live travel exhibition in Dubai this week. “The relationship between the GCC and Germany remains extremely strong, and with the announcement earlier about changes to quarantine regulations, we are optimistic for a swift traveller recovery from the region,” said Yamina Sofo, Director of Sales & Marketing, German National Tourist Office (GNTO), the regional office of GNTB. “The new campaign, German.Local.Culture., will not only showcase the very best that Germany and our regions has to offer, but will further showcase the destination as a must visit.” “The German.Local.Culture. campaign addresses the increased longing of travellers for authenticity and traditions and gives insights into German customs from handicrafts to local and regionally typical dishes,” Petra Hedorfer, Chairwoman of the Executive Board of the GNTB, said. Commenting on the success of ATM, Robert Lekel, Marketing Manager at Munich Tourism, said: “It was great being at ATM this year, we are able to be visible and show future and returning customers, and travellers, that we are waiting for them and hopeful for flights again. We felt the positive spirit between everyone, we are very happy to connect once again.” His thoughts were echoed by Cornelia Stahr, Head of Global Marketing at Baden-Baden Tourism, who added: “I am very happy the Arabian Travel Market could …

German National Tourist Board (GNTB) is participating at Arabian Travel Market (ATM) this week, which is taking place at the Dubai World Trade Centre (DWTC), the first international travel trade event to take place in-person since the outbreak. The GNTB wanted to raise awareness of what Germany and in particular Berlin, has to offer city, nature and culture enthusiasts living in the GCC countries, by showcasing the exciting facets and flair of Germany such as customs, crafts, local food and drink, culture and architecture, and the varied countryside and nature on the doorstep of many German cities. Speaking at the press conference at Arabian Travel Market in Dubai, said Yamina Sofo, Director Sales & Marketing, German National Tourist Office Gulf Countries (GNTO) said, “With the success of the national vaccination programmes in the GCC countries, particularly in the UAE where more than 11.5 million doses have been administered so far (over 70% of the UAE population have received vaccines and 40% are fully vaccinated), we remain optimistic that the pre-crisis level of incoming travel from the UAE to Germany can be regained by end of 2022. “It gives us immense pleasure to be here, at ATM, to showcase our unique German culture to not only GCC travellers but outbound tourists across the Middle East. We hope to encourage demand for city and nature holidays coupled with sustainable tourism, which draws attention to the many different ways of discovering Destination Germany with its wide range of traditions and attractions,” Sofo added. Commenting on Berlin’s readiness for the return of inbound tourism, Burkhard Kieker, CEO, visitBerlin, said, “Like no other city, Berlin is poised for yet another new start in 2021 – …

Japan National Tourism Organization (JNTO) will establish an office in Dubai, United Arab Emirates within 2021, as part of its strategic efforts to achieve the Japanese government’s goal of welcoming 60 million international visitors to Japan by 2030. It is the first such office by JNTO to open in the Middle East, and will be a focal point for the organization’s promotional efforts in showcasing Japan as a preferred travel destination for residents in the region. JNTO has positioned the Middle East as a priority market and will promote tourism exchange between the Middle East and Japan in order to strengthen the relationship between the two. As part of its promotional efforts for 2021, JNTO will exhibit at the Middle East’s largest tourism exhibition; Arabian Travel Market Hybrid (ATM 2021). ATM will take place in Dubai from 16th to 19th May, and then on a virtual platform from 24th to 26th May, 2021. A key objective for JNTO at these events will be the generation of awareness amongst the Middle East region’s leading travel and media professionals. It will highlight Japan’s unique and diverse tourist attractions, that have been collectively assembled under the promotional banner of “Japan. Endless Discovery”. Satoshi Seino, President, JNTO said, “JNTO is proud to open an office in Dubai, United Arab Emirates this year, which will be the first such office to open in the whole Middle East by JNTO. Japan is a country with a long history, abundant nature and a unique culture. We are internationally renowned for our delicious cuisine, beaches, skiing, pop culture, shopping, and historic wooden architecture such as shrines and temples. A trip to Japan will surely be an unforgettable and …

Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has extended exemptions of tourism and municipality fees for hotel establishments operating within the Emirate until June 30th, 2021. The exemption follows directives from Abu Dhabi Executive Council that are part of the economic stimulus package and are part of ongoing efforts to support the sector in overcoming challenges from COVID-19. In response to the COVID-19 pandemic, DCT Abu Dhabi introduced a series of initiatives and stimulus packages beginning in March 2020 to support hotel and tourism establishments in the capital. “This initiative is in line with our vision of sustaining and supporting the tourism sector, especially in the exceptional and urgent circumstances that currently face the sector,” said HE Ali Hassan Al Shaiba, Executive Director of the Tourism and Marketing Sector at DCT Abu Dhabi. “This decision supports partners and stakeholders in revitalising the tourism sector and ensuring that it recovers from the effects of the COVID-19 pandemic, providing hotel and tourism facilities with the opportunity to develop and improve their experiences and products. Close collaborations between the public and private sectors are vital, and we are committed to working hand-in-hand to pave the way towards a brighter future,” he added.  

His Excellency Ahmed Al Khateeb, Saudi Arabia’s Minister of Tourism, co-hosted a virtual meeting of the UNWTO Global Tourism Crisis Committee with the organization’s Secretary General Zurab Pololikashvili in Riyadh, Saudi Arabia. The meeting’s participants, which include UNWTO Member States and representatives from global industry organizations, discussed the importance of multilateral cooperation and tangible action to facilitate the safe and seamless resumption of international travel. These efforts will support the sector’s recovery by building confidence among travelers and tourism businesses. His Excellency Ahmed Al Khateeb asserted the Kingdom’s leadership in coordinating and shaping recovery strategies: “As the global community continues to navigate the effects of the pandemic, we must find new and innovative solutions to bring our countries into the new normal, while paving the way to recovery, and ensuring that no country is left behind. This should be based on collective, coordinated and tangible action to ensure that as we build back, we emerge stronger and more resilient.”

“Malaysia has already placed strict SOP’s and at present open for business travellers. We are looking at opening travel bubbles with our neighbouring countries like Singapore and Thailand and by Q3 or 2022 exploring to open to other markets starting with China, Japan and India and then reaching the Middle East. We are constantly reviewing all possibilities, SOPs are already in place for various touristic areas and hotels in keeping with international standard. It is good to connect with all of you for the first time from Middle East and India together at the second edition of the Gulf Travel Show,” says Manoharan Periasamy – Senior Director of International Promotion Asia & Africa Division – Malaysia Tourism Promotion Board. He adds, “We participated in November 2020 for the first time at the Gulf Travel Show and due to the positive feedback received from the travel trade we pledged our support as diamond partner at this second edition with 10 selected partners from Malaysia showcasing their many offerings for two whole days. It is a great opportunity to be with the industry players from Middle East and India as they are two of the key source markets; Middle East in top 5 and India in top 10. For this year, we are promoting the hashtag  #WeMissYou to the market indicating that we miss the tourists coming to our beautiful country and can’t wait to see them again at the Malaysian shore soon.” Shahrin Mokhtar, Director of Tourism Malaysia – Dubai shared, “We have been keeping the Middle East agents engaged by conducting a specialized training programme to learn more about the destination and all its offerings, our participation in the Gulf …

The inaugural virtual press conference was held on the opening day at the Gulf Travel Show 2021 conducted by Tourism Malaysia. It started off with the promotional video for Malaysia Truly Asia, which transported you virtually from pristine beaches to amazing nature getaways, cultural splendor at Sarawak village, street food and fine dining options, theme parks with the longest water slide, and the famous Petronas tower describing the breathtaking destination of Malaysia. Mohamed Lotfy – PR & Communications from Tourism Malaysia Dubai office welcomed the media and introduced the speakers for the press conference. Opening remarks were made by Manoharan Periasamy – Senior Director of International Promotion Asia & Africa Division – Malaysia Tourism Promotion Board, greeted the Middle East and Indian media for their presence. “It is good to connect with all of you for the first time from Middle East and India together at the second edition of the Gulf Travel Show. We participated in November 2020 for the first time at the Gulf Travel Show and due to the positive feedback received from the travel trade we pledged our support as a diamond partner at this second edition with 10 selected partners from Malaysia showcasing their many offerings for two whole days. It is a great opportunity to be with the industry players from Middle East and India as they are two of the key source markets; Middle East in top 5 and India in top 10. For this year, we are promoting the hashtag  #WeMissYou to the market indicating that we miss the tourists coming to our beautiful country and can’t wait to see them again at the Malaysian shore soon. Malaysia has already placed strict …

Germany is firmly establishing its position as a leading destination for outdoor tourism, encouraging travellers to consider its nature and outdoor activities following the lift of post-pandemic travel measures, with the German National Tourist Board (GNTB) leading the charge in presenting the country’s offering to GCC travellers. The European country is the ideal travel destination for its array of outdoor locations, wildlife, sports, and adventure tour offerings, favoured by both domestic and international travellers. Germany’s tourism sector is inviting visitors to explore its parks, nature trails, and other open spaces with all the family. “Travellers from the GCC are eager to explore while ensuring they are keeping their families safe,” Yamina Sofo, Director Sales & Marketing, German National Tourist Office Gulf Countries said. “We are encouraging future travellers to consider nature-oriented holidays as an option, and Germany boasts a wealth of offerings across the regions, suitable for families, or solo travellers.”

As the days close in on the greatest networking event in the first quarter, Gulf Travel Show to be held on March 31st and 1st April 2021, Korea Tourism Organisation pledged their support for the second time. Hyunsun Hong – Regional Director, MENA – Korea Tourism Organisation, “KTO has continued to maintain a strong presence across digital platforms over the last one year – staying connected with the travel trade and consumers via webinars, interactive consumer sessions, live footages from Korea, as well as a VR travel experience right from home. Gulf Travel Show presents a valuable opportunity to network, educate and update the trade as we prepare our tourism relaunch.”

His Royal Highness Prince Mohammed bin Salman, Crown Prince, Chairman of The Red Sea Development Company (TRSDC), has launched the Coral Bloom concept, which was created by architectural firm Foster + Partners, and designed to blend in with the island’s pristine natural environment. TRSDC, the developer behind the world’s most ambitious regenerative tourism project, has since shared the striking vision for its main hub island at the destination, Shurayrah. “We expect guests to be awed by what they see when they first arrive at The Red Sea Project, enjoying a truly immersive barefoot luxury experience. The Coral Bloom designs, taking inspiration from the incredible flora and fauna found uniquely in Saudi Arabia, promise to make that vision a reality,” said John Pagano, CEO of TRSDC. “Shurayrah Island is the gateway to The Red Sea Project so it’s important that it sets the standard in groundbreaking architecture and sustainable design, not just for our destination, but globally too. This is achieved by going beyond simply protecting the environment, to applying a regenerative approach,” he added. Biodiversity considerations take center stage, with the plan designed to avoid disruption of the island’s mangroves and other habitats, providing natural defenses from erosion, while new habitats are created through landscaping to enhance the island’s natural state. The proposal also outlines designs for the island’s 11 hotels, adapted to suit traveler expectations post-Covid-19 including more space, and immersed into the landscape to effectively form part of the sweeping dunes, allowing the island’s natural beauty to reign supreme. The design sees new beaches created on the dolphin-shaped island along with a new lagoon. These enhancements will contribute to raising the level of the land, providing a defensive …