Category Archives: NTO (National Tourist Offices)

South African tourism board conducted a specialised training for 50 top agents in the UAE by Neliswa Nkani, Hub Head – MEISEA, South African Tourism. She reiterated that Middle East is an important market for South African tourism as it has many offerings which can be enjoyed by the clientele in the Middle East. This training enabled the agents to find out some of the hidden gems in the nation and the fact that connectivity play a pivotal role with all the major Middle East carriers such as Emirates, Qatar Airways bringing in the numbers from the region. She reiterated that there are many DMCs in South Africa which offer unique experiences which caters to this market and requested the agents to connect with them so that it is possible to further grow numbers from the region. She further reiterated that there is MICE and incentive travel which is also a new trend coming up in the nation. Agents asked about the various challengers which can be addressed by the tourism board.

In a bid to establish Abu Dhabi as a premier wedding destination, the Abu Dhabi Convention and Exhibition Bureau (ADCEB) announced an initiative to extend visa support to Indian nationals hosting destination weddings across the Emirate. Unveiled during the ongoing Arabian Travel Market 2024 and taking place from May 2024 onwards, the new visa initiative contributes to Abu Dhabi’s Tourism Strategy 2030, which aims to boost visitor numbers to 39.3 million by 2030. The Destination Wedding segment is among the newest verticals to join ADCEB as part of an overarching objective to attract domestic and international visitors and increase the sector’s contribution to the GDP to AED 90 billion as per the 2030 strategy. India is recognised as one of the largest markets for destination weddings globally, making it a key target market for Abu Dhabi. By extending visa support to Indian weddings, in the form of absorbing costs, ADCEB’s Destination Wedding segment aims to position Abu Dhabi as a world-leading destination for weddings and celebrations of all kind. It provides an avenue to amplify the Emirate’s unique cultural and entertainment offerings, cultural attractions and natural landscapes for international audiences. Weddings are also a key revenue stream for the hospitality sector, driving venue and hotel room occupancy, and the service industry sectors such as wedding planning, photography, catering, personal services and more. The Abu Dhabi Convention and Exhibition Bureau plays a crucial role in organising business events, destination weddings & celebrations in the Emirate. It brings together experts and stakeholders to secure convention business and coordinate strategies for bid development to promote Abu Dhabi as a leading business tourism & celebrations hub.

The Dubai Department of Economy and Tourism (DET) and Emirates signed a strategic partnership outlining joint initiatives to intensify international efforts and bolster Dubai’s mindshare as a hub for trade, tourism and investment. Building on both entities’ long-standing partnership and success in tourism promotion, this latest development underlines their respective commitment to achieving the goals of the Dubai Economic Agenda, D33, and to further enhance the city’s status as a leading destination for business and leisure. The agreement was formalised on the sidelines of Arabian Travel Market in the presence of His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline and Group, and His Excellency Helal Saeed Almarri, Director General of Dubai Department of Economy and Tourism. The agreement was signed by His Excellency Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), and Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer. His Excellency Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said: “Driven by the visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, DET is committed to developing and leveraging partnerships that can contribute towards achieving the city’s ambitious D33 goals. DET and Emirates have already built a powerful collaborative relationship in recent years, and this new MoU further enhances our ability to reach, engage with, and attract business audiences around the world. A key driver of Dubai’s tourism and wider economic growth has been the city’s international connectivity, propelled by Emirates’ global network and reputation as a leading airline, and we look forward to continuing to work closely …

The German National Tourist Office (GNTO), along with 15 co-exhibitors representing cities, airports, and hotels, have successfully concluded another year at the Arabian Travel Market (ATM), underscoring Germany’s commitment to the Middle East’s largest travel and tourism exhibition. The annual gathering has proven crucial in reinforcing Germany’s ties with the GCC region, showcasing its diverse tourism offerings and sustainable travel initiatives. The Arabian Travel Market (ATM) serves as a cornerstone for the GNTO’s strategic outreach within the GCC region, connecting with travel professionals and decision-makers across the UAE and broader GCC. It provides a platform to foster valuable partnerships and allowing for engagement with potential Gulf visitors. Additionally, ATM offers invaluable insights into the region’s latest travel trends and preferences, enabling GNTO to tailor its marketing strategies effectively. During the four-day event, the GNTO showcased innovative marketing strategies focused on sustainability in the tourism sector. The GNTO’s engagement with partners and stakeholders underscored its commitment to sustainable practices, aligning with Germany’s rich cultural heritage and scenic landscapes to position the country as a prime destination for eco-conscious travellers seeking meaningful experiences. The significance of the GCC market to the German tourism sector was emphasised at the ATM, highlighting its role as one of the top three overseas source markets and its rapid recovery post-pandemic. Early 2024 statistics demonstrate the market’s resilience, with GCC travellers recording 128,745 overnight stays in Germany during the first two months alone. The robust growth trajectory underscores Germany’s enduring appeal as a preferred destination for GCC tourists. Another highlight of the event was the presentation of the Sustainable Tourism Journalist Award, recognising journalists whose work highlights the crucial connections between tourism and sustainability. A panel of …

Speaking with Travel TV Middle East, H E Khalid Jasim Al Midfa, Chairman Sharjah Commerce and Tourism Authority shared that at the Arabian Travel Market one of the key programmes to be promoted is the special tour guide license which would be awarded to those who complete the course ensuring that all modules are covered. The courses range from beginners to advance and also renewal tour guide programmes during the ATM and it will continue during the year. If the modules are completed at ATM, then the certification can be received within a period of four hours. Chairman, SCTDA reiterated, “As we mark our 24th participation at the Arabian Travel Market alongside 23 public and private entities representing the emirate, SCTDA’s commitment to innovation and sustainability within Sharjah’s tourism sector remains unwavering. The emirate stands out as a pioneer in the travel industry, embracing a comprehensive approach that includes significant progress in infrastructure development, the launch of authentic tourism and leisure destinations, and dedicated efforts to preserve cultural and historical treasures. Sustainability practices lie at the heart of these endeavors, driving forward an eco-friendly emirate. In line with ATM’s theme of ‘Empowering Innovation – Transforming Travel Through Entrepreneurship,’ we are dedicated to reflecting the entrepreneurial spirit of Sharjah in the tourism sector, fostering opportunities for individuals to craft unique travel experiences that are eco-conscious, sustainable, and innovative. The emirate’s entrepreneurial environment fosters groundbreaking initiatives across all sectors, with the tourism industry fully embracing this commitment.”

Egypt tourism shared that they welcomed record 15 million tourists in 2023. Dr. Ghada Shalaby, Egypt’s Vice Minister of Tourism and Antiquities for Tourism Affairs, said: “Egypt is gearing up to attract a wide range of travelers based on its commitment to diversifying its tourism offerings. The Ministry has worked to unveil a group of new products that meet the evolving preferences of travellers, from health tourism to meetings, incentives, conferences, and exhibitions tourism, all the way to the innovative Umrah Plus product and the attractive Cairo City Break program.” Dr. Ghada noted that cooperation lies at the heart of Egypt’s tourism strategy. By strengthening partnerships between tourism entities in Egypt, the Far East, and GGC countries, among other Arab countries, the Ministry aims to combine efforts in promoting Egyptian destinations and ensuring unparalleled experiences for visitors. Through collaborative endeavours, the tourism sector is ready to flourish and grow. “Egypt’s commitment to infrastructure development remains steadfast. From enhancing transportation networks to enhancing airport facilities and expanding railway systems, significant investments are being made to improve accessibility and connectivity across the country. These initiatives play an essential role in facilitating smooth travel experiences for visitors to Egypt, said Dr Ghada Amr El-Kady, CEO, Egyptian Tourism Authority, mentioned that Egypt is witnessing a qualitative shift in its approach to tourism, as by embracing the dynamism of the private sector, the country is embarking on a journey of liberation and promoting an enabling environment for investment and innovation in the travel sector. From this standpoint, the Arabian Travel Market, held in Dubai, constitutes an essential platform to complete these efforts and raise its status at this level.” Mr. Al-Kady pointed out that the …

In 2024, Malaysia aims to welcome 27.3 million international tourist arrivals and generate RM102.7 billion in tourism receipts. The remarkable rise in visitors from the Gulf region in recent years fuels Tourism Malaysia’s enthusiasm to further cultivate this market. Tourism Malaysia participates in the 31st edition of Arabian Travel Market (ATM) 2024, showcasing the country’s latest attractions and destinations to attract more tourists from West Asia. The four-day prestigious event held at the Dubai World Trade Centre from 6 to 9 May 2024 marks Malaysia’s 31st year of participation, demonstrating its enduring commitment to this burgeoning market. Led by the Honourable Chairman of Tourism Malaysia Datuk (Dr.) Yasmin Mahmood, and accompanied by Dato’ Shaharuddin bin Abu Sohot, Deputy Secretary General (Management), Ministry of Tourism, Arts and Culture, the Malaysian delegation comprises a good mix of 75 organisations, including hotels and resorts, travel agents, tourism product owners, and representatives from state tourism boards. The Malaysia Pavilion will engage with Middle Eastern buyers, generating interest while highlighting tourism products and services tailored to their specific needs and preferences, thus underscoring the importance placed on West Asia as a key source of tourists, especially during its summer vacation. “With the upcoming launch and celebration of Visit Malaysia Year 2026, we strive to attract more West Asia tourists. We recognise the immense potential of this market, not only in terms of outbound tourism but also trade and investment. “We are confident that Malaysia’s position as a top destination for Muslim travellers, coupled with our intensified promotional efforts, will enable us to achieve our target,” stated Datuk (Dr.) Yasmin Mahmood during the launch of the Malaysia Pavilion today.  

Neliswa Nkani, Hub Head – MEISEA, South African Tourism shared that the team is here at the Arabian Travel Market to showcase their many offerings to the travel fraternity in the Middle East and the increase the numbers from the region by creating awareness among the travel trade. She reiterated that the Arabian Travel Market is the stepping stone for them to reach out to the GCC and Middle East as currently they do receive some good numbers from the United Arab Emirates as they have the connections to reach the destination but they are looking at increasing connectivity in the region to attract the numbers from the region as they have witnessed growth from the region over the past few years. She conducted a very comprehensive virtual tour of the destination within 30 minutes which made the media stay back and request for information on the beautiful nation in Africa.

Department of Tourism Philippines shared that United Arab Emirates was the top source market in 2023 with an increase of 419.8% followed by Saudi Arabia with 48.9%, Kuwait and Qatar. A special meeting was held with the DOT Philippines and travel trade industry partners on the sidelines of the 31st edition of the Arabian Travel Market 2024. Christina Garcia Frasco – Secretary of Tourism – Department of Tourism Philippines shared that they are looking forward to receiving more tourists this year from the region with all their offerings.

On opening day of Arabian Travel Market  Governor of Tourism Authority of Thailand Thapanee Kiatphaibool shared that 2023 witnessed an increase of 28% travellers from the GCC region. Speaking with TravelTV Middle East she reiterated, “In 2023, we welcomed approximately 868,000 visitors from the Middle East, a notable 28% increased from previous years. For 2024, we are projecting that this number will rise to over a million, as we continue to strengthen our marketing efforts and enhance the travel experience tailored to Middle Eastern tourists.” “The Tourism Authority of Thailand (TAT) is actively engaging with the Middle Eastern market through strategic partnerships, tailored promotional campaigns, and participation in regional travel exhibitions, including this ATM event. We are focused on cultural exchange programs and have initiated marketing efforts that highlight Thailand’s diverse attractions, specifically catering to Middle Eastern travel preferences, such as halal tourism initiatives. This year, TAT has launched our new communication concept, ‘Amazing Thailand: Your Stories Never End.’ This concept underscores our commitment to creating unforgettable experiences for every traveler visiting Thailand. Our goal is to instill lasting memories and meaningful journeys that inspire visitors to become storytellers, sharing their unique tales of Thailand with the world. To engage Middle Eastern travelers in crafting their never-ending stories in Thailand, we will leverage Thailand’s ‘5F Soft Powers’—Food, Film, Festival, Fight, and Fashion. These elements will add value to our tourism products and services and offer meaningful experiences to Arab travelers.” “We have observed significant interest in health and wellness tourism from Middle Eastern tourists. With over 300 international standard hospitals and clinics, many equipped with Arabic interpreters, highly trained nurses, and doctors, Thailand offers advanced medical technology, reasonable costs, and …