Category Archives: NTO (National Tourist Offices)

The new partnership between Emirates and Sharjah Commerce and Tourism Development Authority (SCTDA) explore and implement promotional activities and offer bespoke packages for tour operators and the wider travel trade in key markets. Emirates and SCTDA will also explore opportunities to create unique products and packages marketed directly to Emirates’ customers via ‘Dubai Experience’ on the airline’s website. This is in addition to advertising and cross promotional marketing campaigns, familiarisation programmes for travel trade and media, as well as promotional competitions aimed to encourage visits to Sharjah as part of their overall UAE holiday.

Qatar Tourism and the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) unveiled a strategic partnership designed to strengthen regional tourism ties through a new twin-centre holiday offering. This initiative enables travellers to seamlessly combine Doha and Abu Dhabi into a single, multi-city itinerary, making it easier than ever to explore both destinations in one trip. At the heart of this collaboration are Qatar Airways Holidays and Etihad Holidays operated by Capital Holidays, part of ADNEC group, who will jointly curate customised travel packages. Each will draw from a selection of hotels and experiences to design integrated itineraries that capture the essence of both destinations. These packages will be promoted to tour operators across key markets in Europe and North America. The initiative underscores a shared vision to broaden the region’s tourism offerings, tap into new source markets, and position the Gulf as a cohesive, world-class travel destination. By streamlining travel between Qatar and the UAE, the twin-centre packages provide visitors with a richer array of cultural, leisure, and hospitality experiences. This collaboration not only enhances international visibility for both Qatar and Abu Dhabi but also stimulates cross-border tourism and economic growth.

The German National Tourist Office GCC (GNTO GCC) announced that GCC visitors to Germany have grown steadily to over 489,689 in 2024, a steady year-on-year increase of 1.2% and an impressive 21% increase when compared with the total visitor numbers in 2022. The announcement was made during a press conference, which was held on the opening day of the Arabian Travel Market (ATM) 2025. Yamina Sofo, Director at the German National Tourist Office GCC (GNTO GCC), an affiliate of the German National Tourist Board (GNTB), commented, “We have now witnessed considerable growth in visitor numbers from the GCC countries since the end of the pandemic. “These figures underscore Germany’s increasing post pandemic popularity with GCC visitors and bodes well for 2025. With direct flights from the GCC countries to Munich, Frankfurt, Düsseldorf, Berlin, Hannover, Stuttgart, Cologne and Hamburg, this year we want to encourage GCC residents to visit Germany and experience our diverse year-round tourism offering.” Luis Monreal, Senior Director Sales Middle East Lufthansa Group Airlines, commented: “Lufthansa Group is proud to team up this year with the DZT as their official carrier. We connect the GCC with Germany nonstop since 1960 with its flights to Saudi Arabia. Lufthansa and Eurowings offer both to our passengers German hospitality already on board. Lufthansa, as a premium carrier, offers stable and year-round connections to Frankfurt and Munich from Dubai, Riyadh and Dammam. Our value-airline Eurowings is expanding substantially since 2023 in the GCC by offering more direct connections to other German such as Berlin, Stuttgart, Cologne and Hanover. They meet their GCC customers much closer to their homes as they offer departures also from Dubai World, Abu Dhabi and Jeddah. The strong increase in …

Sharjah is preparing to participate in the Arabian Travel Market (ATM) 2025, scheduled to take place from 28 April to 1 May 2025, at the Dubai World Trade Centre (DWTC). Sharjah pavilion, under the auspices of the Sharjah Commerce and Tourism Development Authority (SCTDA), will include representatives from more than 25 entities across the public and private sectors. The participation aims to highlight Sharjah’s latest tourism, cultural, and developmental initiatives while showcasing variety experiences that Emirates of Sharjah has to offer its guest and tourists which reinforce the emirate’s position as a leading destination on both the regional and global tourism map. This event will bring together experts, thought leaders, and decision-makers in the fields of tourism, travel, hospitality, and hotel establishments from around the world to explore the impact that this field has on the leisure and business travel sectors, focusing on how it can streamline operations and enhance customer experiences for travellers, hotel guests, and other. This year’s edition of the exhibition is held under the theme ‘Global Travel: Shaping the Future of Tourism through Enhanced Connectivity’, making it an ideal platform for exchanging expertise and exploring best practices in one of the most dynamic sectors, while contributing to both global and national economic growth. The Emirate of Sharjah’s participation at the event is focused on presenting its current and future tourism plans and innovative initiatives that promote the sector’s development. It will also introduce new projects, variety of accommodation and staycation options, thrilling adventures, and integrated tourism activities, along with a showcase of the year-round calendar of key events designed to enhance the guests and tourist experience and strengthen the sustainability of the emirate’s tourism offerings. The …

The Jamaica Tourist Board (JTB) participating at the Arabian Travel Market 2025 will be focusing on promoting sustainable tourism to the GCC travellers. Sustainable tourism growth is a key component of Jamaica’s Vision 2023 development plan.  Recognizing the GCC as having one of the most well-travelled globetrotters, fueled by its spending power and interest in unique destinations, keeps JTBs committed to its goal of positioning the country as a major consideration for travel amongst the nationals and residents of the GCC countries. Reaching out to new regions aims to enhance its global tourism footprint and economic resilience. Its continued presence in the region’s premier travel and trade event demonstrates the recognition of GCCs role in Jamaica’s international tourism growth strategy. In a collaborative push to promote the island, Tourism Minister Hon. Edmund Bartlett will be joined by Director of Tourism Donovan White, together with Jamaica’s top suppliers in the hospitality and leisure sectors at the JTB stand, ready to network with travel and media professionals from across the GCC. Diversifying tourism markets and promoting sustainable growth is a key component of Jamaica’s Vision 2023 development plan. Reaching out to new regions aims to enhance its global tourism footprint and economic resilience. Recognizing the GCC as having one of the most well-travelled globetrotters, fueled by its spending power and interest in unique destinations, keeps JTBs committed to its goal of positioning the country as a major consideration for travel amongst the nationals and residents of the GCC countries. “Our ongoing participation in ATM reflects our dedication to fostering relationships within the GCC market,” stated Hon. Edmund Bartlett, Jamaica’s Minister of Tourism. “We are confident that Jamaica’s unique blend of natural beauty …

The Dubai Department of Economy and Tourism (DET) and the Knowledge and Human Development Authority (KHDA) hosted the Talent of Tomorrow Forum – a landmark event that brought together key stakeholders in Dubai’s education sector to redefine learning for a rapidly evolving world. The forum featured the release of the new ‘Jobs of the Future’ report, a visionary blueprint to align education with emerging industries and further consolidate Dubai’s position as a global hub for business, leisure, and innovation under the Dubai Economic Agenda, D33, and the Education 33 Strategy. The Talent of Tomorrow Forum took place on 17 April at the Museum of The Future, gathering more than 450 educators, policymakers, and industry leaders for a dynamic day of panels, workshops, and networking. The forum focused on how Dubai can stay ahead by equipping its people with the right education, skills, and mindset to navigate the fast-changing world of work. The ‘Jobs of the Future’ report, co-published by DET and KHDA, examines how global trends like automation, artificial intelligence (AI), robotics, and green energy are reshaping the job market. It identifies gaps in Dubai’s educational landscape and outlines opportunities to align learning pathways with future workforce needs. The report also draws insights from a proprietary Dubai Future of Jobs survey, which gathered inputs from nearly 7,800 students and educators to assess the skills most critical for tomorrow’s workforce. Hadi Badri, CEO of the Dubai Economic Development Corporation (DEDC), the economic development arm of the Dubai Department of Economy and Tourism (DET), said: “A robust education sector is at the heart of Dubai’s long term economic growth, contributing to talent development and enhancing the city’s appeal as the world’s best …

In the preliminary data shared by the Ministry of Tourism in Kingdom of Saudi Arabia highlighted that there has been a significant surge in the number of tour guide licenses issued across the Kingdom’s regions and cities in 2024. The data indicates that the total number of tour guide licenses reached 3,284, representing a substantial growth rate of 168% compared to the 1,221 licenses issued in 2023. SPA further shared that Makkah recorded the highest number of tour guide license holders nationwide, with 986 licenses, followed by Riyadh, with 665 licenses. Madinah secured the third position with 477 licenses, while Tabuk, Eastern Region, and Aseer accounted for 337, 319, and 252 licenses, respectively. This significant increase in tour guide licenses is a direct outcome of the Ministry of Tourism’s continuous efforts to develop and regulate the Kingdom’s tourism sector and to streamline the process for citizens to obtain tour guide credentials. This initiative aims to enhance the reception of both domestic and international tourists at various destinations throughout the Kingdom, aligning with the sector’s remarkable growth and the increasing influx of visitors.

CEO of Visit Qatar participated in a high level panel session at the Qatari-Russian Economic Forum last week. He shared the commitment of Visit Qatar to review the prospects of cooperation between Qatar and Russia in the field of tourism, pointing to the importance of expanding tourism offers in line with the interests of visitors, enhancing air connectivity between Doha and major Russian cities, and simplifying visa procedures, as one of the most important incentives to increase tourist flows from Russia to Qatar. Within the framework of the visit of HH the Amir Sheikh Tamim bin Hamad Al-Thani to the Russian Federation, Eng. Abdulaziz Ali Al-Mawlawi, CEO of Visit Qatar, participated in a high-level panel discussion within the activities of the Qatari-Russian Economic Forum, which was held on 17 April 2025 in Moscow under the title: “Cooperation in the fields of healthcare, tourism and urban infrastructure to support national development priorities”. The session was moderated by Ms. Karina Hassan, Journalist, TV presenter and co-founder of K&K Media Productions, and was attended by H.E. Eng. Khalid Ahmed Al Obaidly, Real Estate Regulatory Authority – Real Estate, Mr. Dmitry Morozov, Chairman of Biocad, and Mr. Sergey Cheryumin, Minister of the Government of Moscow, Head of the Department of Foreign Economic and International Relations of the City of Moscow. The session highlighted investment opportunities in the tourism, urban infrastructure, and medical technologies sectors, as well as regulatory frameworks and public-private partnership models. During his intervention, the CEO of Visit Qatar reviewed the prospects of cooperation between Qatar and Russia in the field of tourism, pointing to the importance of expanding tourism offers in line with the interests of visitors, enhancing air connectivity between …

The Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), in partnership with Beautiful Destinations, has launched the Beautiful Destinations Academy, Powered by Dubai – a pioneering professional development initiative aimed at setting new, global benchmarks for travel content creation and meeting the rising demand for skilled marketing talent within the tourism sector. Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), said: “The launch of this innovative programme with Beautiful Destinations is a testament to our commitment to fostering creativity, innovation, and excellence in the tourism sector. By providing a dedicated space for content creators, we aim to amplify Dubai’s global appeal and further solidify our position as the best city to visit, live, and work in. “This aligns perfectly with the goals of the Dubai Economic Agenda, D33, and our vision to make Dubai a leading global city for business and leisure. Thanks to a diverse range of offerings and experiences, Dubai provides an unrivalled platform for capturing creative, engaging content, and we look forward to working with Beautiful Destinations and content creators from around the world to amplify their storytelling globally.” “Dubai is a leading innovator in tourism marketing – a likeminded partner that shares our future-focussed vision” comments Jeremy Jauncey, CEO and Founder, Beautiful Destinations. “The travel industry is experiencing a fundamental shift in how destinations attract visitors. Leading research shows that 76% of travel decisions are now influenced by social media content , yet only 24% of tourism and hospitality brands have in-house teams capable of creating the calibre of content that drives engagement. The Beautiful Destinations Academy, Powered by Dubai directly addresses this gap by cultivating a new generation of specialised …

Saudi Arabia’s travel and tourism sector continues on an upward trajectory, with the Kingdom welcoming 30 million international visitors in 2024, representing a 9.5 percent increase from the previous year. This impressive growth will be under the spotlight at the upcoming Arabian Travel Market (ATM), where Saudi Arabia will present its latest tourism milestones, showcase new projects and highlight its vision to become a premier destination. ATM 2025 will feature several prominent exhibitors from the Kingdom. In addition to the Saudi Tourism Authority, returning exhibitors include SAUDIA, flynas, Qiddiya Investment Company, Sixth Gulf Travel Company, Taiba Investment, Makkah Clock Royal Tower, Fairmont Hotel, Cruise Saudi, and L’azure Hospitality. First-time exhibitors this year include flyadeal, Riyadh Air, Diriyah Company, Aseer, BAAN Holding Group, Makkah Hotel & Towers, Alhussam Tourism, and StayKSA. These exhibitors, along with many others, will be highlighted in a dedicated Saudi Land hall, an expanded version of last year’s ATM Saudi Village, which will be representative of the Saudi Arabian culture, heritage and tourism, while reflecting the upward trajectory of the Kingdom’s travel industry, which has seen Saudi Arabian exhibitor presence increase by 16% this year. Recent research conducted by VIDEC, on behalf of ATM, has highlighted Saudi Arabia’s remarkable status as the largest and fastest-growing economy within the Gulf Cooperation Council (GCC) region. In 2023, Saudi Arabia’s Gross Domestic Product (GDP) reached an impressive USD 1.1 trillion, translating to a per capita GDP of USD 32,500. This positions the nation as one of the most significant and influential markets in the region.