Category Archives: Agents

Sabre Corporation announced the launch of SAUDIA ’s New Distribution Capability (NDC) content on the Sabre marketplace. This milestone marks a significant advancement in SAUDIA ‘s distribution strategy, enabling the national flag carrier of the Kingdom of Saudi Arabia to provide enriched content and offers to travel buyers globally. SAUDIA’s NDC content is now accessible through Sabre’s extensive global travel marketplace, marking the first time SAUDIA has made its NDC content available on a GDS. This technical integration empowers travel agents, travel management companies (TMCs), and corporations to deliver tailored offers to their customers. It also supports SAUDIA’s goal of modernizing its distribution capabilities, offering more dynamic and personalized content to travel buyers while elevating the traveler experience. “We are excited to partner with SAUDIA in advancing our mutual goal of enhancing the retailing experience through NDC,” said Kathy Morgan, Senior Vice President of Product Management and Distribution Experience at Sabre. “The launch of SAUDIA’s NDC content through Sabre demonstrates our commitment to enabling seamless access to multi-source content, ensuring that travel agents and corporations can easily shop, book, and service NDC offers alongside other content in our marketplace.” SAUDIA, the flag carrier of Saudi Arabia, is eager to unlock new retailing opportunities through this collaboration, offering travelers more flexibility, choice, and tailored services. With Sabre’s NDC-enabled solutions, SAUDIA can reach more travelers, delivering a more frictionless, personalized booking experience aligned with its distribution strategy. Arved Von Zur Muehlen, Chief Commercial Officer at SAUDIA, said: “Our partnership with Sabre is a significant step toward realizing our vision of transforming the travel experience for our guests. By adopting NDC, we can offer more personalized and relevant options, delivering a superior booking experience …

The eighth edition of MOTN Festival(Mother of Nation Festival) wrapped up its largest season, with more than 259,000 visitors attending across Al Dhafra, Al Ain, and Abu Dhabi Corniche over the past one month. This year’s MOTN Festival, held under the theme Out of This World, featured various rides, engaging entertainment, diverse culinary cuisines and family-friendly games. The 31-day festival offered more than 350 experiences for its visitors. The eight edition of the MOTN featured the Out of This World Museum that aimed to provide young visitors an immersive journey through carefully curated and artistically designed rooms. The festival also included a Giant Ferris Wheel, a video game-inspired Five Nights at Freddy’s maze and the Space Flight wind tunnel. The festival also featured the MOTN Theatre, the MOTN Basketball Hub, the Ninja Kidz Action Park, Skill Games, a Community Stage, a DJ Booth, a Space Park, and arts and crafts stations. The festival showcased a diverse array of innovative and award-winning international and homegrown food concepts, with more than 30 vendors across Al Dhafra, Al Ain, and Abu Dhabi Corniche. Regional artists also performed at this year’s festival, including Hamad Al Ameri; Asaad Al Bathari; Balqees; Eida Al Menhali; Harbi Al Ameri; Oumaima Taleb; Ayed Youssef; Muslim; Siilawy; A5RASS; and Mohammad Hamaki, who closed the year with a New Year’s Eve concert.

Al Naboodah Travel and Tourism Agencies walked away with ‘Best GSA’ award at the seventh edition of the Arabian Travel Awards 2024.  “It’s a wonderful experience. It’s a moment of pride, and it’s a moment of recognition for all those who have worked hard, who have worked smart, who have performed well. And I think this recognition will add a lot of value, confidence, and inspiration for all of us to do even better and better for the coming years. I am overexcited, and I am looking forward to winning more than three awards next year.” Nasir Jamal Khan, CEO, Al Naboodah Travel & Toursim Agencies

Jyoti Panchmatia, Regional General Manager, Travco, in a special interview with TravelTV shared that 2025 will see a growth in term sof cruise business in the Arabian Peninsula. “Cruise lines are planning itineraries for 2025 and 2026, reflecting a strong advance booking trend. There are two key aspects to this. The resort world’s positioning as a home port is primarily aimed at attracting both the local market and the GCC market. This includes two- and three-day cruises, offering a convenient staycation option that has become increasingly popular since COVID, with the term ‘workation’ gaining prominence. Additionally, we are introducing Celestial Cruises, which Travco represents in the local market. These cruises offer short, immersive experiences—ranging from two nights to three days—allowing guests to enjoy multiple destinations in a single trip, such as a breakfast in one location, lunch in another, and dinner in yet another. This new offering will provide exciting opportunities for outbound travel, with options to visit Mediterranean and Greek islands, fostering a fresh dimension to the cruise market from this region.” Overall, the cruise sector remains optimistic about long-term growth, particularly with expanded seasons and increased tourist activity expected from 2025 onward.

‘Discover Aseer’ one of the distinctive new destinations in Saudi Arabia’s tourism scene focusing on the cultural heritage and natural diversity of the region showcased its unique offerings for the first time at the third edition of Saudi Tourism Forum. Hatem Al-Harbi, Chief of Tourism at ASDA, said: “We are happy to announce the participation of ASDA through its tourist identity, “Discover Aseer”, for the first time at the STF to highlight Aseer’s unique offering as a tourist destination. We aim to create authentic and sustainable tourism experiences that strengthen our past and shape our future. Our participation today also sheds light on Aseer as an all-year-round tourist destination where the region aims to activate three seasons throughout the year, namely Spring, Summer and Winter seasons, in addition to its natural and cultural elements, various activities and activations, and ambitious future projects. We are also supporting and empowering destination companies, hospitality companies and owners of heritage villages, by enhancing their presence within the “Discover Aseer” pavilion to enhance tourism development opportunities of various kinds in the region.” By 2030, the region’s annual number of visitors is expected to reach 9.1 million, with 26 billion riyals contributing to tourism GDP. It also aims to strengthen relationships with key stakeholders, both locally and internationally in the tourism sector, and will support opportunities that are aligned with the region’s economic and sustainable growth strategy.  

The Madinah Region Development Authority announced a strategic partnership with Almosafer to enhance tourism in Madinah. Unveiled during the Saudi Tourism Forum 2025, this collaboration aims to position Madinah as a premier destination for visitors from within the Kingdom and beyond. The partnership leverages Almosafer’s extensive travel services and diverse marketing capabilities to accelerate tourism growth in Madinah while delivering enriching and varied experiences for visitors. Almosafer’s market expertise and digital solutions will provide a seamless cultural and entertainment experience at competitive prices through its comprehensive portfolio for corporate, governmental, and individual clients. This initiative aligns with efforts to elevate Madinah’s tourism offerings and attract a broader audience locally and internationally. Commenting on the partnership, Mr Bandar Naqro, General Manager of Strategic and Corporate Communications at the Madinah Region Development Authority, said: “The unique historical and cultural heritage of Madinah makes it one of the most visited cities in the Kingdom, especially with the development of numerous archaeological sites and the activation of diverse tourism destinations. Our partnership with Almosafer will strengthen the city’s offerings and marketing initiatives, contributing to increased visitor numbers and enriched experiences, thereby achieving the objectives of Vision 2030.” Muzzammil Ahussein, CEO of Almosafer, said: “We are honoured to collaborate with Al Madinah Region Development Authority to help evolve and further promote one of the Kingdom’s most culturally rich heritage sites. Almosafer’s on-ground expertise, innovative technological solutions, and extensive reach enable us to offer a bespoke holistic experience for travellers from across the world. We look forward to further positioning Madinah as a wholesome tourist destination that provides an immersive cultural experience that is bound to be an unforgettable core memory for visitors. Saudi Arabia’s rich …

Travelport announced it has signed a new long-term multi-source content agreement, including New Distribution Capability (NDC) content, with China Eastern Airlines, one of China’s three major airlines and member of the SkyTeam Alliance. Travelport’s comprehensive NDC solution will enable travel agency customers to seamlessly shop, book, and manage NDC reservations with China Eastern Airlines including servicing adjustments such as cancellations and exchanges. “This agreement marks an important step in our journey toward NDC adoption, allowing us to scale and encourage its use across agencies and travel retailers,” said Fu Jian, Vice President, Digital Transformation and Business Management Department of Marketing and Sales at China Eastern Airlines. “Our commitment is to provide top-tier content and customized experiences for our customers, and Travelport’s advanced retailing technology is key to making our offerings more accessible to agencies and their clients.” Travelport’s comprehensive NDC solutions are built to support modern retailers, helping agents and travelers easily explore and compare offers, select the best choices, and manage NDC bookings with partners like China Eastern Airlines. Moreover, Travelport’s AI-driven Content Curation Layer (CCL) and Content Optimizer in Travelport+ streamline the search process, delivering intelligent, relevant, personalized, and enriched NDC and traditional content quickly and efficiently. “Our goal is to be the industry’s top multi-source content aggregator, which means NDC content in Travelport+ should be simple to access, compare, and manage,” said Damian Hickey, Global Head of Travel Partners at Travelport. “Through our partnership with China Eastern Airlines, together, we’re focused on delivering NDC content that is simple to access and ready for our agency customers to shop and compare more personalized offers to present travelers with the best options.”

Almosafer’s latest travel trend report reveals a robust 44% growth in domestic bookings in 2024, marking a significant contribution (over 40%) to the overall travel landscape in Saudi Arabia. The Kingdom’s rapidly growing and evolving tourism offerings continue to shape domestic travel behavior, and with an expanding range of destinations, unique accommodations, and diverse experiences, travellers are motivated to explore their country for leisure. Family and group bookings have emerged as a key growth driver of domestic tourism, with over 70% growth across these traveller segments. Travel groups are increasingly choosing destinations that offer event-based and experience-rich travel opportunities. While iconic cities such as Makkah, Riyadh, Jeddah, Al Khobar, and Madinah remain central to travel plans, emerging destinations are becoming increasingly popular. Abha’s cool climate and mountain views, Al Jubail’s pristine beaches, Jizan’s coastal charm, Tabuk’s dramatic natural landscapes, and Hail’s adventurous desert terrain are rapidly gaining traction. These rising hotspots reflect the Kingdom’s ongoing investment in tourism infrastructure, opening up exciting opportunities for leisure travellers. The report further highlights a significant shift in traveller preferences regarding accommodation. While luxury stays dominate, with 36% of room nights booked in 5-star accommodations. Simultaneously, budget-friendly stays in 3-star and below properties have significantly increased, representing 35% of all booked room nights. Notably, this segment has witnessed a remarkable 100% growth in volume for families and groups, reflecting a rising trend of value-conscious group travel. Alternative accommodations such as vacation rentals and hotel apartments have also gained popularity, offering flexibility and affordability. Family bookings in these accommodations surged by 90% and group bookings grew by 60%, as alternative accommodations have become more widely available throughout the Kingdom and travellers opt for convenient stays, …

Satguru Travel and Tourism was awarded as the ‘Best Corporate Travel Management Company’ at the 7th edition of the Arabian Travel Awards 2024. “Winning the Best Corporate Travel Management Company 2024 at the Arabian Travel Awards is a milestone that reinforces our leadership in corporate travel. It validates our commitment to excellence, strengthens trust among stakeholders, and motivates us to set higher benchmarks. This award is both an achievement and a responsibility to continue redefining industry standards. This award has enhanced our credibility, increased visibility, and inspired our team to push service excellence further. It highlights the importance of innovation in corporate travel and raises industry standards, benefiting clients through improved services. It also serves as a benchmark for excellence, shaping the future of corporate travel management.” Dinkar Dasaur – General Manager, Satguru Travel and Tourism LLC

145 players from 27 countries will participate in ‘Sharjah Week of the Stars’  organized by the Sharjah Commerce and Tourism Development Authority. Commenting on the launch of “Sharjah Week of the Stars,” H.E. Khalid Jasim Al Midfa, Chairman of Sharjah Commerce and Tourism Development Authority, emphasized the emirate’s readiness to host this major international event. He highlighted the synergy between sports and tourism in driving development and attracting visitors, while showcasing Sharjah’s unique offerings. This unique event aims to enhance Sharjah’s sports tourism profile and showcase the emirate’s attractions and landmarks. The week features an exciting lineup of activities, including a football match between retired international legends titled “Night of the Stars,” the “Sharjah International Footgolf Tournament,” the “Legends Padel Tour,” and for the first time, an E-Sports Tournament open to the public, with special participation from football legends. The events will take place from January 10 to 13, 2025. Taking place at Sharjah Golf and Shooting Club, this tournament will see over 145 players from 27 countries competing from January 11 to 12. The final day will feature football legends joining footgolf champions, vying for the $30,000 prize. With participation from top global players and eight UAE-based players, this championship is one of the most prestigious events in the sport. On January 11, Aljada mini-football stadium, accommodating up to 2,000 spectators, will host a friendly football match featuring 22 international football legends. Participants include Francesco Totti, Fabio Cannavaro, Rivaldo, Michael Owen, Papu Gómez, David Trezeguet, Essam El Hadary, and a legendary Italian football star whose name will be revealed soon. On January 12, 16 international football legends will compete in the “Legends Padel Tour ” at Aljada Padel Courts. This event …