Yas Island recorded over 38 million visits in 2024

Miral announced remarkable achievements in visitation numbers in 2024 across Yas Island and Saadiyat Island, experiencing significant growth while setting new records. Yas Island recorded over 38 million visits in 2024, a notable 10% increase compared to 2023. Achieving their highest performance since 2019, Yas Island hotels’ occupancy reached 82% peaking up to 90% in August 2024; an annual 9% growth in hotel occupancy alongside a 17% increase in the average daily rate (ADR) compared to 2023. Similarly, Saadiyat Island saw a 10% visitation growth across its hotels and museums compared to 2023. Dr. Mohamed Abdalla Al Zaabi, Group CEO of Miral, said, “These exceptional results are testament to our commitment to contributing to the achievement of Abu Dhabi’s vision of becoming a leading global destination, in alignment with the Emirate’s Tourism Strategy and broader ambitions for sustainable growth and economic diversification.” He added, “through the development of world-class destinations and immersive experiences, we are not only attracting visitors from around the world but also creating joyful moments that leave a lasting impact. The continued success of Yas Island and Saadiyat Island stands as a powerful testament to the strength of our strategic partnerships and our shared dedication to elevating Abu Dhabi’s global appeal.”

Yas Island’s theme parks and CLYMB™ saw an impressive 20% rise in visitation alongside an astonishing 56% increase in visitation from the GCC compared to the previous year. Meanwhile, international visits to the theme parks also saw significant growth, with a 40%, rise, led by a substantial increase from key markets, including India (+44%), China (+81%), the UK (+40%), and Russia (+29%).

The destination also experienced a 10% attendance increase for its consumer events in 2024, bolstering its position as a leading destination for world-class events. This impressive growth was led by a year-round calendar of world-class concerts, performances, and family and sports events, including Diljit Dosanjh’s Dil-Luminati Tour, Wireless Festival Middle East, UFC, NBA, Formula 1® Etihad Airways Abu Dhabi Grand Prix, Disney on Ice, Abu Dhabi Comedy Week, the Backstreet Boys, among many others. The year also saw the regional debuts of hit musicals, Hamilton, Life of Pi, Matilda and Chicago, contributing to Yas Island’s event attendance growth.

Moreover, Yas Island is rapidly growing into a key destination for corporate events and conferences, offering a unique blend of business capabilities and leisure offerings. The destination recorded a 17% increase in business events and conferences in 2024 with a 7% increase in room nights compared to 2023. As part of its efforts to further bolster this segment’s growth, Miral announced the development of the Yas Island Metaverse in partnership with e& enterprise, the digital transformation arm of e&. The project leverages cutting-edge metaverse technologies to exhibit business event venues along with attractions and experiences on Yas Island in a comprehensive virtual experience.

Saadiyat Island continues to attract visitors seeking an elevated blend of cultural immersion and leisure. In addition to an increase in visitation compared to the previous year, the destination achieved a remarkable 74% hotel occupancy in 2024, alongside a 14% increase in the average daily rate (ADR) compared to 2023. The destination also experienced prominent visitation growth from key markets, including a 11% growth from UK, 30% growth from India and 58% growth from China, further solidifying its position as a leading beach, nature and cultural destination.