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His Excellency Abdulla bin Touq Al Marri, Minister of Economy and Chairman of the Emirates Tourism Council, attended the World Tourism Forum 2025  in Prague, organised by the UN Tourism in collaboration with the Government of the Czech Republic under the theme ‘Shaping the Future of Tourism through Innovation and Technology.’ H.E. Bin Touq highlighted how the UAE has prioritised the tourism sector as a key strategic pillar of the national economy. The country continues to strengthen its position as a leading global destination by investing in innovation, adopting latest digital solutions, and forging strategic partnerships with various countries and leading global institutions. H.E. added: “The UAE has successfully established its position on the global tourism landscape, strengthening its role in the growth and prosperity of the sector as a global hub for sustainable tourism. This was achieved through developing advanced infrastructure, enhancing innovation and integrating technology into tourism policies, and actively contributing to shaping the future of global tourism through greater international collaboration.” The Minister of Economy highlighted that participation in the Global Tourism Forum offers a significant opportunity to enhance international collaboration and exchange expertise with industry leaders and key decision-makers from around the world. H.E. added that the Forum is an ideal platform for showcasing the UAE’s success in developing smart and sustainable tourism offerings and leveraging cutting-edge technology including AI and other digital tools to drive innovation and sustainable growth of the sector. H.E. bin Touq added: “We believe that forging global partnerships and developing national talent are key to ensuring a prosperous future for tourism. We look forward to enhancing collaboration with our international partners to achieve shared goals in this vital sector.” His Excellency …

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