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As media partner for ITB Asia, TravTalk Middle East conducted a special interview with Darren Seah – Executive Director – ITB Asia where he spoke of the importance of the Middle East market. The Middle East continues to play a pivotal role in shaping Asia-Pacific’s travel dynamics. With a reputation for luxury, experiential travel, and high-value outbound tourism, the region’s significance is only increasing. “Oman is joining us this year, and we’re in active discussions with other Middle Eastern destinations including the UAE,” said Darren Seah – Executive Director – ITB Asia. He further added, “We were recently in the UAE, engaging with key stakeholders to strengthen regional collaboration.” As global tourism rebuilds with resilience and innovation, ITB Asia 2025 is poised to deliver its biggest edition yet. Expanding across five halls and occupying over 25,000 square meters of exhibition space, this year’s show set to take place in Singapore will bring together more than 1000 exhibitors and 18,000 attendees from around the world. Beyond its size, ITB Asia 2025 reflects deeper shifts in the industry—particularly the growing influence of the Middle East market and the rising power of Generation Z travellers. This growing engagement aligns with the broader tourism strategies of countries like Saudi Arabia, the UAE, and Qatar—each investing heavily in hospitality infrastructure, cultural offerings, and mega-events, as part of long-term national visions such as Saudi Vision 2030. For ITB Asia, this means not just showcasing the region as a destination, but also as a vital source of outbound travellers seeking immersive, high-quality travel experiences across Asia-Pacific.  

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