Tag Archives: technology

RateGain Travel Technologies Limited, a global leader of AI-powered SaaS solutions for the travel and hospitality industry, announced the strategic unification of Adara and Sojern into a single global entity operating under the Sojern brand, creating the world’s largest and most comprehensive source of travel intent data. By combining products, talent and data assets under a single brand, the unified platform will deliver predictive traveler insights and multichannel engagement at global scale. This deliberate alignment brings together complementary strengths while preserving the expertise and customer value each organization has built, deepening product depth and data moats to reinforce differentiation in the global travel technology landscape. Bhanu Chopra, Founder and Managing Director, RateGain, said, “Our mission is to simplify growth for travel brands by unlocking the full potential of integrated data. Adara joining Sojern under one roof, represents a defining step in that journey. We are creating a platform that combines deep travel-intent intelligence with global media activation and performance capabilities, delivering a unified growth engine designed to set new benchmarks for the industry.” “We’re proud to have Adara join our ranks, and even further increase our capability to deliver on the demands of the rapidly evolving travel marketing industry,” said Mark Rabe, CEO of Sojern. “By uniting our people, data, and technology under the Sojern brand, we are creating an undeniable powerhouse that connects marketing, distribution, and revenue decisions. This alignment allows us to focus on what matters most: helping our customers navigate a complex travel landscape and capture every opportunity for growth.” Sojern will retain the Adara workforce under newly organized leadership. These changes are part of a multi-stage, strategic alignment being undertaken as RateGain creates the industry’s most comprehensive …

At ITB Berlin, Sabre has revealed the culmination of a multi-year internal transformation, presenting what it describes as a fundamentally rebuilt, cloud-native company entering 2026 with renewed financial strength and operational agility. Over the past several years, the technology major has unified previously fragmented systems into a single platform architecture while strengthening its balance sheet through disciplined portfolio actions, debt management and a leaner cost structure. The result is a more flexible organisation built to innovate at speed. Central to the announcement is Sabre Mosaic, a modular, AI-native platform that brings together airline technology and marketplace solutions. Designed as an open ecosystem, each module can operate independently or integrate seamlessly into existing technology stacks, supported by open APIs, enterprise-grade governance and continuous deployment capabilities. Alongside this sits Sabre IQ, the company’s foundational AI layer, embedded directly into the platform rather than added as an overlay. Powered by one of the world’s largest travel data clouds, comprising more than 50 petabytes of compliant, context-rich data, the system includes an IQ Assurance Layer to ensure transparency, explainability and contractual compliance of AI outputs in live production environments. Sabre confirmed that these AI capabilities are already active, delivering measurable improvements in retailing, personalisation and operational workflows across its customer base. Positioning the move as a step into the “Next Age of Travel”, Sabre said the rebuilt platform is designed to support organisations at varying stages of transformation, from early AI exploration to advanced autonomous workflow deployment, enabling the industry to modernise at its own pace while remaining future-ready.

EzyTrip was honoured as the ‘Fastest Growing B2B Online Portal – Qatar’ at the 8th edition of the Arabian Travel Awards 2025. “EzyTrip is honoured to receive the Fastest Growing B2B Online Portal Award – Qatar. We sincerely thank our partners, clients and stakeholders for their continued trust and support. This recognition reflects our commitment to innovation, reliability and empowering travel businesses through seamless digital solutions. We are grateful to our dedicated team whose hard work drives our growth, and we look forward to delivering even greater value in the future.” Hiloor Muhiyadeen, Group CFO, Ezytrip Qatar.

 IDeaS signed a preferred partner agreement with Shaza Hotels,. The agreement provides a framework for Shaza hotels to implement IDeaS G3 Revenue Management Systems (RMS) across all current and upcoming luxury properties within their portfolio. Shaza Hotels selected IDeaS as its strategic RMS partner for its proven expertise, commitment to innovation, and reputation for reliability and scalability. The adoption of IDeaS G3 RMS will enable Shaza Hotels’ commercial team to optimize their revenue strategies through precise forecasting, dynamic pricing and inventory management, streamlined group displacement evaluations, and automation of routine time-consuming tasks. A key factor in Shaza Hotels’ decision is the G3 RMS Group Evaluation capability, which provides real-time insights into the value of group business and the projected potential impact of displaced demand. This functionality is especially critical for properties in Makkah and Madinah, where pilgrimage-driven group bookings form a significant part of Shaza Hotels’ business mix.  Designed for speed and simplicity, the feature equips sales teams with clear insights into group value and displacement risk—helping them make better-informed choices while maintaining flexibility. IDeaS’ solution has already been rolled out at Mysk Al Balad Madinah in Saudi Arabia, with the potential for additional adoption throughout the portfolio. Shaji Abu Salih, Vice President Growth & Development of Shaza Hotels said: “IDeaS technology will empower our commercial team to accurately forecast business, manage inventory, and adjust pricing based on demand. With a small but dedicated commercial team, having the right tools at our disposal is essential for managing our portfolio efficiently, providing measurable value to our owners and delivering outstanding experiences to our guests.” Ibrahim Saba, Principal Sales Director – Europe, Middle East & Africa at IDeaS commented: “This partnership reflects our shared …

Emirates and OpenAI have entered into a strategic collaboration to advance AI adoption and innovation across the airline. The collaboration will entail enterprise-wide deployment of ChatGPT Enterprise, supported by tailored AI literacy programmes, technical exploration, and executive strategic alignment designed to embed AI capabilities across the organisation. Ali Serdar Yakut, Executive Vice President IT said: “We see enormous potential for AI technology to support our business requirements, helping us tackle complex commercial challenges, strengthening our operations, and enhancing the customer experience. Closely working with OpenAI will make our technology investments both strategic and scalable, enabling us to deliver enhanced value to our employees and customers, fundamentally changing how we innovate, deliver value, and maintain our competitive edge in the industry.” Rod Solaimani, Regional Director, MENA & Central Asia at OpenAI said: “Emirates Group has laid out a bold vision for how AI can transform the future of aviation. With this collaboration, we’re proud to help them bring that vision to life – embedding intelligence across their operations, empowering teams with powerful new tools, and reimagining the travel experience for millions of customers.” As part of their work together, Emirates and OpenAI will explore opportunities to introduce practical use cases, develop an internal AI champion network, and establish an AI Centre of Excellence. This collaboration will identify key areas for enhancing and expanding AI capabilities across the organisation, covering critical skills, processes and technology needed to power Emirates into the next era. Emirates stands to gain early access to cutting-edge AI research and emerging breakthroughs, as well as collaboration on government-led innovation projects and accelerators. Additionally, Emirates and OpenAI will jointly run dedicated leadership sessions to explore practical applications, build sponsorship and advocacy for AI initiatives, …

Almosafer and Amadeus have strengthened their partnership with a renewed commitment that sets a new benchmark for AI-powered innovation, automation, and content exchange across the travel ecosystem, which was announced at the inaugural TOURISE Summit in Riyadh. This new phase of collaboration will focus on pushing the boundaries of travel technology to deliver smarter, more personalised, and touchless journeys, reinforcing both companies’ support for Saudi Arabia’s Vision 2030 and the Kingdom’s ambition to establish itself as a global tourism hub. At the heart of the partnership is the use of Amadeus’ AI and data analytics capabilities to unlock hyper-personalised offers, predictive recommendations, and tailored travel options for Almosafer’s customers. Enhanced content distribution will ensure that global travellers can access rich, localised inventory curated by Almosafer, matched to their preferences and powered by AI-driven insights. In hospitality, the collaboration will strategically activate Amadeus Value Hotels (AVH), enhanced with machine learning for dynamic hotel content curation to deliver more accurate, transparent, and high-quality accommodation options. In parallel, airport services will evolve with opportunities to integrate AI-enabled digital check-in, smart boarding passes, and predictive disruption management directly into Almosafer’s platforms – creating a seamless end-to-end journey. The companies are also advancing innovation in payments through Amadeus Outpayce, collaborating to bring virtual card solutions to scale across the ecosystem. By leveraging Outpayce’s capabilities, the renewed partnership aims to deliver greater efficiency, trust, and automation in travel payments, unlocking new value for both suppliers and partners. Building on years of collaboration across distribution and advanced travel solutions, Almosafer and Amadeus are now taking their partnership further with an ambitious focus on NDCX adoption. Almosafer intends to lead the way in the Kingdom by scaling NDC …

The Ajman Department of Tourism Development (ADTD) unveiled a new and innovative suite of digital services, projects and initiatives during its participation in GITEX Global 2025 through the Ajman Government pavilion at the Dubai World Trade Centre (DWTC). The move comes in line with the Department’s commitment to foster smart and digital transformation in the tourism sector and its continuous efforts to reinforce the industry’s position in the emirate. The Department’s participation in a globally renowned event signifies its dedication to leveraging advanced technologies like artificial intelligence (AI) to create a smart and sustainable tourism sector. The initiatives and technologies include interactive tools for generating images, videos, and 3D models, converting written ideas into visual or audio content. ADTD has also introduced an intelligent system for evaluating and categorising ideas and a comprehensive digital registry to track future initiatives. In addition, the Department is promoting collaborative innovation through a secure digital platform for submitting and assessing entries for the Tourism Innovator Award. This cutting-edge platform enables the community to express their ideas in different ways, and it fosters creative engagement and contributes to shaping a future tourism innovation pathway that supports the sector’s competitiveness and sustainability. It also contributes to the goals of Ajman Vision 2030 to position the emirate as a smart and attractive global tourism hub. Commenting on ADTD’s active participation in GITEX Global 2025, His Excellency Mahmood Khaleel Alhashmi, Director General of the ADTD, highlighted the Department’s commitment to fostering digital transformation in the tourism sector and boosting the adoption of advanced technological solutions that support sustainable development goals and strengthen Ajman’s tourism economy. H.E. Alhashmi said: “At the Ajman Department of Tourism Development, we are committed …

Miral  announced the launch of Atheer, a state-of-the-art hybrid communication and production centre, designed to elevate storytelling and digital engagement. The cutting-edge centre houses various systems designed to share Miral’s stories, using the latest multimedia systems to deliver high-quality video and audio production, podcasting, and live-streaming capabilities. Meaning ‘radiance’ in Arabic, Atheer reflects Miral’s aspirations to craft elevated and refined content by embracing innovation, creativity, and excellence. Its launch represents a strategic development geared towards digital content creation, amplification, and skill enhancement, harnessing advanced AI technologies and data analytics to ensure captivating and impactful storytelling that resonates with diverse audiences. Inaugurated by Dr. Mohamed Abdalla Al Zaabi, Group CEO of Miral, Atheer reflects Miral’s commitment to innovation in elevating storytelling within Abu Dhabi’s leisure, entertainment, and tourism sector. The centre will further enable partnership opportunities with content creators, industry professionals, and key stakeholders to showcase Abu Dhabi’s destinations and experiences to a global audience while playing a crucial role in training and nurturing future talents in line with Miral’s CSR Strategy. Taghrid Alsaeed, Executive Director of Marketing, Communications & Events at Miral, emphasised the transformative impact of the new facility, saying, “The inauguration of Atheer marks a significant milestone in our innovation journey. It is poised to deliver long-lasting value to our destinations – Yas Island and Saadiyat Island – and the broader leisure, entertainment, and tourism sectors within Abu Dhabi. This modern facility will amplify our storytelling capabilities, leveraging AI systems for data-driven decision making and automation to deepen our engagement with our community and partners. We are excited to introduce a dynamic space where creativity, innovation, and collaboration unite to bring to life the joyful stories behind our world-class attractions and …

Amadeus Gulf  announced a strategic partnership with SATA, one of the leading travel agencies in the Northern Emirates. This collaboration aims to enhance travel solutions and contribute significantly to the growth of the travel industry across the UAE. By combining Amadeus Gulf’s advanced technology and distribution capabilities with SATA’s strong market presence and expertise, the partnership is set to deliver innovative services and seamless experiences to travelers and industry stakeholders alike. Both companies are committed to supporting the evolving needs of the UAE’s dynamic travel market, strengthening industry infrastructure, and fostering greater connectivity within the region. This alliance reflects Amadeus Gulf’s ongoing dedication to building strong local partnerships that drive growth, improve efficiency, and elevate service standards in the travel sector across the Gulf region.