Tag Archives: Taiwan

Etihad Airways and STARLUX Airlines sign strategic codeshare partnership

Etihad Airways has signed a strategic codeshare agreement with Taipei-based STARLUX Airlines, expanding customer access to Northeast Asia and strengthening Abu Dhabi’s position as a gateway between East and West. The partnership, announced at the International Air Transport Association Annual General Meeting in New Delhi, enables Etihad customers to connect seamlessly to key Japanese cities including Nagoya, Sapporo, and Fukuoka via Taipei, whilst offering STARLUX passengers direct access to Etihad’s European network through Abu Dhabi. Etihad will launch daily flights between Abu Dhabi and Taipei on 7 September 2025, operated by Boeing 787 Dreamliner aircraft. The new route creates the foundation for the codeshare partnership, positioning Taipei as a gateway for Etihad’s expansion into Northeast Asia. Etihad customers booking through etihad.com and the airline’s mobile app will benefit from streamlined travel with single-ticket bookings, coordinated check-in processes, and automatic baggage transfers to final destinations across STARLUX’s Asia-Pacific network. The agreement also opens new pathways for STARLUX passengers to reach European destinations including Prague, Madrid, and Barcelona via Abu Dhabi, positioning the emirate as an attractive transit hub for Asian travellers bound for Europe. Both airlines will launch joint marketing initiatives in Taiwan and establish a reciprocal frequent flyer programme by year-end, allowing Etihad Guest members to earn and redeem miles across both networks. Arik De, Chief Revenue and Commercial Officer at Etihad Airways, said: “This partnership with STARLUX Airlines opens new market opportunities in Northeast Asia, giving our customers access to Japan’s key business and leisure destinations through Taipei. STARLUX Airlines’ reputation for premium service aligns perfectly with our standards, and together we’re offering travellers more choice and convenience when connecting across three continents.” Simon Liu, Chief Strategy Officer of …

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Taiwan to gradually open as ‘A safe place to be’

Taiwan is currently in discussion to gradually welcome the Heart of Asia for foreign tourists. According Ministry of Transportation and Communications (MOTC) the plan is to reopen transportation and tourism in three stages, the last of which will allow foreign tourists to visit the country hopefully by October. Taiwan as a whole, an island with a population of approximately 23 million people, there have been around 500 confirmed cases and just 7 deaths since the beginning of the pandemic. As of today, the residents of Taipei seem relaxed in the knowledge there has been only one suspected case linked to local transmission in the city since mid-April. In the months since its effective response to the outbreak of COVID-19, the world has gained a greater appreciation of Taiwan’s capacity for confronting problems. Taiwan’s response to COVID-19 without a lockdown has revealed its resilience and capacity for unity of purpose.If you happen to get a glimpse of Taiwan right now, one may easily believe to think that the pandemic never touched this country – you will see young groups of people exercising and practicing dance routines in the park, citizens enjoying the hot midday sun than social distancing; restaurants and eateries packed with people enjoying their scrumptious meals and so much more making you believe life here is somewhat surreal. Taiwan Tourism Bureau (TTB) in the Middle East is gearing up with strategic activities to promote the country in the region. In 2019, TTB completed various successful promotional activities with Emirates Airline, multi-city roadshows, 360 creative media campaigns, sales and influencer collaborations growing interest of Taiwan amongst GCC travellers.The strategy this year is to push more digital and social media initiatives …

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Standard Chartered & Hotels.com sign deal on bookings discount

Standard Chartered and Hotels.com launched a three-year global strategic alliance that offers Standard Chartered credit cardholders in five countries up to 12% off on hotel bookings around the world on Hotels.com. The alliance will cover the UAE, Hong Kong, Taiwan, Singapore and Malaysia. Hotels.com offers hundreds of thousands of properties in more than 200 countries. Neil Daswani, Global Head of Corporate Partnerships, Retail Banking, at Standard Chartered said: “Our clients like to travel well and travel smart – this partnership gives them access to an enormous number of properties and value-for-money deals with a recognised global travel leader.” Abhiram Chowdhry, Vice President, Asia Pacific and Latin America for Hotels.com brand said: “With its well-established position as a premium bank across many Asia Pacific markets, Standard Chartered has a huge base of clients with a strong interest in travel. Our goal is to help streamline their travel planning by enabling the best travel booking experience, including access to useful travel information, great offers and a wide variety of lodging and accommodation options.”

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