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Accor has introduced a unique hospitality experience by launching the first Roland-Garros themed room in the Middle East, located at the Pullman Downtown Dubai. The immersive concept brings together sport, culture, and travel in a distinctive setting designed to appeal to tennis fans and global travellers alike. Speaking at the unveiling, Paul Stevens, COO – EMEA at Accor, emphasized the group’s commitment to creating memorable and culturally enriched guest experiences. “We aim to go beyond traditional hospitality by integrating elements of global events and culture into our offerings. This themed room is a celebration of the Roland-Garros legacy, offering guests a chance to engage with the spirit of the tournament in a completely new way,” he said. The Dubai installation marks the first of its kind in the region, with three more themed rooms set to debut in São Paulo, Tokyo, and France. Through this initiative, Accor continues to push the boundaries of experiential travel, creating spaces that resonate with passion and purpose.  

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