A special event was held in Riyadh highlighting Berlin’s offerings in medical travel, showcasing a dedicated Arabic website catering to GCC travellers and providing information on accommodation and medical facilities. The Arabic site can be viewed at berlin-health-excellence.com/ar. It was held under the esteemed patronage of the Embassy of the Federal Republic of Germany in Riyadh, the German National Tourist Office (GNTO) and visitBerlin last night hosted a special event in Riyadh’s Diplomatic Quarter. The gathering aimed to showcase the allure of Berlin and highlight Germany’s tourism offerings for 2024. The exclusive event served as a platform to spotlight Berlin’s rich history, vibrant culture, enchanting Christmas markets, and diverse culinary scene, positioning it as a premier destination for global tourism and conventions. In addition to this, recognising the popularity of football in the region, Berlin also promoted the highly anticipated European Championship, which will be held in 2024 across 10 German cities, including Berlin where the final game will be played. Another major date in 2024 is the 35th anniversary of the fall of the Berlin Wall with numerous events taking place in November next year to showcase the city of freedom Berlin. Additionally, Berlin also emphasised its commitment to welcoming guests from diverse backgrounds, offering Muslim-friendly accommodations and sharing information on where to find halal cuisine. The city’s family-friendly environment – featuring children’s museums and zoos – presents an ideal destination for families. Moreover, with its abundant lakes, rivers, and parks, Berlin offers an idyllic retreat for relaxation and rejuvenation. Yamina Sofo, Director of Marketing & Sales Office – Gulf Countries at the GNTO, said: “Germany stands as an embodiment of cultural magnificence and this exclusive event in Riyadh …
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