Tag Archives: OMRAN

Oman Tourism Development Company (OMRAN Group), in collaboration with the Small and Medium Enterprises Development Authority (Riyada), has launched the Soughat initiative, aimed at empowering Omani artisans and integrating their handcrafted products into the tourism experience across a number of hotel destinations, enhancing local content and strengthening the presence of authentic Omani crafts among visitors. The initiative was announced alongside OMRAN Group’s participation in the First International Forum for Creative Handicrafts, organised by Riyada. The forum serves as an international platform dedicated to empowering handicrafts enterprises and startups, fostering innovation through modern technologies, building local and global partnerships, and highlighting Omani handicrafts as a key pillar of the creative economy. Soughat focuses on establishing interactive retail touchpoints for handicraft products within hotel properties, enabling artisans to directly reach tourists while introducing visitors to locally made products and the stories behind their creators. The first phase of the initiative will be rolled out across several properties within OMRAN Group’s hotel portfolio, including W Muscat, InterContinental Muscat, Barceló Mussanah Resort, and Jumeirah Muscat Bay. Commenting on the launch, Mohammed Hamed Al Rasbi, Social Investment Lead at OMRAN Group, said: “The Soughat initiative reflects OMRAN Group’s commitment, in partnership with Riyada, to empowering Omani artisans and strengthening the presence of traditional crafts within the tourism experience. Through this innovative initiative, we aim to create effective channels that enable handicraft products to reach tourists, supporting a sustainable economy. The Group also reaffirms its continued support for creative and handicraft sectors in the Sultanate through participation in specialised platforms and the implementation of impactful initiatives aligned with Oman Vision 2040.” Maryam Yousuf Al Farsi, Head of the E-Commerce Section at Riyada, stated: “This initiative forms part …

In line with its mandate as the executive arm of the Sultanate of Oman for tourism development OMRAN Group participated in the Ministry of Housing and Urban Planning’s Urban October event from 6–9 October 2025. During the event, the Group presented a portfolio of current and future projects that aim to support efforts in advancing Oman’s tourism and urban development landscape. Port Sultan Qaboos Waterfront, a landmark redevelopment project that will transform Muscat’s historic port into an integrated, mixed-use tourism destination. The project seeks to preserve the site’s cultural and architectural heritage, while opening new horizons for tourism and modern lifestyles, and strengthening investment opportunities within a framework of balanced and sustainable development. Four Seasons Resort and Private Residences, Muscat a luxury beachfront resort on the Al Bustan coast featuring 200 hotel rooms, 100 hotel apartments, five restaurants, and premium leisure and sports facilities. This project marks the first entry of the Four Seasons brand into Oman, reflecting a promising, attractive, and distinctive investment environment. Club Med Musandam Resort, a 215,000 sqm beachfront development in Khasab with 300 rooms and extensive leisure amenities, blending authentic Arabian hospitality with world-class family and leisure tourism experiences , while representing the first Club Med resort in the Middle East. This participation underscores OMRAN Group’s pivotal role as a catalyst for tourism infrastructure and Integrated Tourism Complexes (ITCs), creating destinations that seamlessly combine hospitality, lifestyle, and sustainability. It also reinforces the Group’s contribution to Oman Vision 2040 and the National Tourism Strategy, while enhancing the Sultanate’s competitiveness on both regional and global levels.

Oman Tourism Development Company (OMRAN Group)joined the World Travel & Tourism Council (WTTC) as its official Sustainability Data. This strategic partnership was designed to strengthen global collaboration on sustainable tourism, leveraging data to shape policies, foster accountability, and accelerate positive impact across the sector. The partnership reinforced OMRAN Group’s commitment to advancing sustainability and driving data-driven decision-making within the global tourism industry. As part of this collaboration, OMRAN Group supported the launch of the Environmental & Social Impact Data Index at the WTTC Global Summit, which took place recently in Rome. The Global Summit, which gathered CEOs and decision-makers from the world’s leading travel and tourism organizations, served as the stage for the unveiling of this groundbreaking index — designed to measure, benchmark, and advance the sector’s impact on people and planet. In a highlight moment of the Summit, the CEO of OMRAN Group delivered a keynote speech entitled “Examples of Excellence,” showcasing the Group’s comprehensive human capital development strategy — #IAmTourism — ” as a pioneering model for empowering and developing human capital, aligning with the national objectives of Oman Vision 2040 and translating the pillars of the National Tourism Strategy into tangible outcomes. The CEO also reaffirmed that this partnership with WTTC represents a pivotal milestone in the Group’s journey to embed sustainability, ESG principles, and In-Country Value at the core of tourism development. By harnessing data-driven insights and fostering global collaboration, OMRAN Group has advanced the creation of destinations that empower communities, celebrate culture, and safeguard the environment. The launch of the Environmental & Social Impact Data Index marks a significant step toward greater transparency and accountability, ensuring that the tourism sector delivers meaningful and measurable economic, …

TUI Group and Oman Tourism Development Company (OMRAN Group) announced a landmark partnership to position Oman as a leading sun-and-beach destination for European travellers. The alliance aligns with Oman Vision 2040, which seeks to diversify the economy and strengthen the tourism sector as a key pillar of growth. Under the agreement, the first cluster of five new hotels will be developed in the Dhofar Governorate. Operated under renowned TUI brands including ROBINSON, TUI Blue, RIU, Jaz, and The Mora, the properties are expected to welcome international guests starting from the winter of 2028. As part of the collaboration, OMRAN Group will acquire a 1.4% strategic shareholding in TUI Group, reinforcing a shared commitment to long-term, sustainable tourism development. Both partners emphasised that the joint venture would follow the highest sustainability standards, integrating economic, social, and cultural dimensions to ensure tourism growth benefits local communities and businesses. The initiative is expected to generate new employment opportunities, expand hospitality infrastructure, and increase Oman’s visibility on the global tourism map.