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The Beijing Municipal Bureau of Culture and Tourism and ITB China have announced a new strategic partnership to advance international cooperation in the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector. As part of this collaboration, Beijing will serve as the Official Host City of the upcoming MICE Meeting Point 2025, to be held on 11–12 September in China’s capital. The MICE Meeting Point is a curated two-day ConfEx event that brings together MICE decision-makers from across China and the world, including event organizers, industry associations, corporate buyers, and conference planners to connect face-to-face with global destinations, venues, service providers, and tech solution partners. The agenda features keynote speeches, panel forums, executive dialogues, product showcases, dedicated business booths, and curated networking sessions — all designed to provide participants with comprehensive insights into the latest trends across both China’s and the global MICE markets, foster cross-border collaboration, and seize emerging opportunities. “As the capital of China, Beijing plays a leading role in advancing the country’s opening-up and driving integration between culture and tourism,” said Mr. Guo Huaigang, Director General of the Beijing Municipal Bureau of Culture and Tourism. “We recognize the MICE sector’s powerful contribution to city branding, international engagement, and economic growth. The MICE Meeting Point offers a vital platform for global dialogue and cooperation. It will serve as a bridge to expand inbound tourism and inject fresh momentum into the further internationalization of China’s MICE industry. We are committed to deepening our partnerships with world-class professional platforms, telling Beijing’s story, and building a truly global business travel destination.” To highlight its prominent position as the Hosting City and enhance its global visibility, the Beijing Municipal Bureau of Culture and Tourism …

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