Tag Archives: Medinah

Makarem launches its new identity strengthening its positioning as the leading brand in Spiritual hospitality

Taiba Investments launched the new identity of its home-grown hospitality brand, Makarem. It unveils its new identity under the theme “Journey to the Origins”, with a forward-looking vision that aligns with the evolving expectations of pilgrims and visitors to Makkah and Madinah. Makarem’s new identity reflects its commitment to providing an integrated hospitality experience that enhances the spiritual journey of pilgrims and Umrah performers, with a focus on authenticity, innovation, and human touch, in alignment with the objectives of Saudi Vision 2030, which aims to diversify the economy, promote religious and cultural tourism, and build a vibrant society. Makarem has defined a comprehensive strategic framework for launching its new identity, including strengthening its presence, expanding investment partnerships, and participating in major events inside and outside the Kingdom. The Makarem service experience will be highlighted by emphasising its quality service, attention to detail, and close connection to Islamic values and local heritage. The Kingdom aims to accommodate more than 150 million tourists annually by 2030, making the launch of Makarem’s new identity at this time a strategic step that opens up broad horizons for growth and expansion. The launch of Makarem’s new identity is part of Taiba Investment’s growth and expansion strategy, which aims to contribute to achieving the goals of the National Tourism Strategy, which targets welcoming more than 150 million tourists annually by 2030. Sultan bin Badr Al Otaibi, CEO of Taiba Investment, said: “The new identity goes beyond the visual aspect to encompass a comprehensive operational philosophy that includes developing the culture of hospitality, innovative services, and raising quality standards, in addition to utilising the latest hospitality technologies such as AI to uplift our guests’ experience”. Launching the new identity marks a new …

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Air Arabia Egypt launches new route between Alexandria and Medinah

Air Arabia Egypt has announced the launch of its new direct flights from Alexandria to the city of Medinah in Saudi Arabia. The new direct flights, commencing on October 31, 2022, will connect Borg Al Arab Airport and Prince Mohammad Bin Abdulaziz International Airport. Schedule to Medinah, effective October 31, 2022 (all times local): Flight     Departure           Time      Arrival   Time      Aircraft Frequency E5 432   Alexandria          04:15     Medinah              07:10     Airbus A320        Mon, Wed E5 433 Medinah              08:00     Alexandria          09:20     Airbus A320        Mon, Wed   Adel Al Ali, Group Chief Executive Officer, Air Arabia: “We are glad to add Medinah to our growing network from Egypt, offering our travelers with direct connectivity between both cities. We are confident that the new service will further contribute to the overall travel and tourism sector of Egypt and Saudi Arabia through providing an affordable and value-driven travel option to passengers traveling between the two countries”. The latest route to Medinah marks the tenth city that Air Arabia Egypt flies to in the Kingdom of Saudi Arabia, after Riyadh, Jeddah, Dammam, Tabuk, Taif, Al Jouf, Hail, Abha and Gassim. Air Arabia operates a modern fleet of Airbus A320 and A321 neo-LR aircraft, providing added comfort with one of the most generous seat-pitch of any economy cabin. Air Arabia also offers an innovative and generous loyalty program “Air Rewards” through which passengers can earn, transfer, and spend points. Besides, passengers can enjoy a variety of snacks and meals at affordable prices from Air Arabia onboard “SkyCafe”. Customers can now book their direct flights between Alexandria and Medinah by visiting Air Arabia’s website, calling the call centre or through travel agencies.  

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