Tag Archives: Malaysia Tourism

In 2024, Malaysia aims to welcome 27.3 million international tourist arrivals and generate RM102.7 billion in tourism receipts. The remarkable rise in visitors from the Gulf region in recent years fuels Tourism Malaysia’s enthusiasm to further cultivate this market. Tourism Malaysia participates in the 31st edition of Arabian Travel Market (ATM) 2024, showcasing the country’s latest attractions and destinations to attract more tourists from West Asia. The four-day prestigious event held at the Dubai World Trade Centre from 6 to 9 May 2024 marks Malaysia’s 31st year of participation, demonstrating its enduring commitment to this burgeoning market. Led by the Honourable Chairman of Tourism Malaysia Datuk (Dr.) Yasmin Mahmood, and accompanied by Dato’ Shaharuddin bin Abu Sohot, Deputy Secretary General (Management), Ministry of Tourism, Arts and Culture, the Malaysian delegation comprises a good mix of 75 organisations, including hotels and resorts, travel agents, tourism product owners, and representatives from state tourism boards. The Malaysia Pavilion will engage with Middle Eastern buyers, generating interest while highlighting tourism products and services tailored to their specific needs and preferences, thus underscoring the importance placed on West Asia as a key source of tourists, especially during its summer vacation. “With the upcoming launch and celebration of Visit Malaysia Year 2026, we strive to attract more West Asia tourists. We recognise the immense potential of this market, not only in terms of outbound tourism but also trade and investment. “We are confident that Malaysia’s position as a top destination for Muslim travellers, coupled with our intensified promotional efforts, will enable us to achieve our target,” stated Datuk (Dr.) Yasmin Mahmood during the launch of the Malaysia Pavilion today.  

Honourable Khairul Firdaus Akbar Khan Deputy Minister of Tourism, Arts and Culture of Malaysia said during the launch, “In line with the Visit Malaysia in 2025, Tourism Malaysia will strive to attract more tourists from the Middle East to Malaysia. We are confident that we will be able to achieve our target to put Malaysia as the top destination for Muslim travelers,”. Tourism Malaysia’s efforts to publicize its comprehensive promotional activities continues to the Middle Eastern region. The Malaysian delegation is led by the The Honourable Khairul Firdaus Akbar Khan, Deputy Minister of Tourism, Arts & Culture Malaysia, to participate once again in the Arabian Travel Market (ATM) in Dubai from 1st to 4th May 2023 at Dubai World Trade Centre (DWTC). The four-day ATM offers Malaysia as an excellent platform to market and promote the latest attractions and destinations for shopping, family fun, eco-adventure, honeymoon, luxury holidays, as well as safe travel destination. ATM 2023 also marks the 29th anniversary of Malaysia’s participation in this prestigious event, which is a strong testimony to the country’s support to the event and its commitment in attracting more Middle Eastern tourists to Malaysia. As in previous years, this prestigious annual event sees the participation of a strong Malaysian delegation from 76 organizations comprising hotels and resorts, travel agents, tourism products owners, representatives from various state governments, including Langkawi Development Authority (LADA), Penang Global Tourism, Sabah Tourism Board, Sarawak Tourism Board, Tourism Melaka, Tourism Pahang, and Tourism Johor. The mission aims to reinstate and enhance the commitment to establishing good tourism cooperation, engaging in future collaborations, and cooperation with the travel and tourism industry in the region. Throughout the event, the Malaysian delegation …

“Malaysia has already placed strict SOP’s and at present open for business travellers. We are looking at opening travel bubbles with our neighbouring countries like Singapore and Thailand and by Q3 or 2022 exploring to open to other markets starting with China, Japan and India and then reaching the Middle East. We are constantly reviewing all possibilities, SOPs are already in place for various touristic areas and hotels in keeping with international standard. It is good to connect with all of you for the first time from Middle East and India together at the second edition of the Gulf Travel Show,” says Manoharan Periasamy – Senior Director of International Promotion Asia & Africa Division – Malaysia Tourism Promotion Board. He adds, “We participated in November 2020 for the first time at the Gulf Travel Show and due to the positive feedback received from the travel trade we pledged our support as diamond partner at this second edition with 10 selected partners from Malaysia showcasing their many offerings for two whole days. It is a great opportunity to be with the industry players from Middle East and India as they are two of the key source markets; Middle East in top 5 and India in top 10. For this year, we are promoting the hashtag  #WeMissYou to the market indicating that we miss the tourists coming to our beautiful country and can’t wait to see them again at the Malaysian shore soon.” Shahrin Mokhtar, Director of Tourism Malaysia – Dubai shared, “We have been keeping the Middle East agents engaged by conducting a specialized training programme to learn more about the destination and all its offerings, our participation in the Gulf …