As Samsonite celebrates 115 years of redefining travel, the iconic luggage brand looks to the future with an unwavering commitment to sustainability, innovation, and consumer-centric design. TravTalk ME sat with Subrata Dutta President APAC and Middle East, Samsonite to find out about their journey – the past, present and future. Founded by Jesse Shwayder with a visionary focus on durability and conscious consumption long before sustainability became mainstream, Samsonite continues to lead by example. Its latest experiential store not only showcases innovative, eco-conscious products but also serves as a reflection of its deep-rooted philosophy: creating long-lasting travel solutions that align with the evolving needs of global travellers. From recycled materials to tech-forward features, Samsonite remains a timeless yet forward-thinking companion for modern, mindful travellers. For over a century, Samsonite has stood as a trusted name in travel, championing the founder Jesse Shwayder’s belief in durability, comfort, and responsibility. The brand’s philosophy has always centered around creating luggage that endures — not just in quality but in purpose. Today, as sustainability and innovation become global imperatives, Samsonite is more committed than ever to doing business responsibly. At the heart of this commitment is a new experiential retail concept that embodies the brand’s eco-conscious values. Beyond sleek displays and product range, the store educates consumers on sustainable materials, responsible manufacturing, and innovation — all designed to encourage more mindful purchasing without being overly didactic. Customers can explore the stories behind the materials — from recycled PET bottles turned into linings to reclaimed yogurt cups and washing machine tubs re-engineered into hard-shell cases. Since 2019, Samsonite has repurposed more than 250 million plastic bottles and introduced proprietary materials like Roxkin™, offering unmatched strength-to-weight …
Read More »Samsonite celebrates 115 years of excellence with the launch of the New Streamlite Collection, blends vintage aesthetics with modern innovation
Samsonite, the world’s leading luggage brand, commemorated its 115th anniversary by hosting an exclusive celebration at the iconic Armani Hotel in Downtown Dubai. The event marked a significant milestone in the brand’s illustrious history and featured the official launch of the New Streamlite, a truly noteworthy collection that not only takes the company back to its roots, but also represents its firm commitment to leading the way in the future of travel. The celebration transformed the Armani Hotel venue into an immersive journey through Samsonite’s rich legacy, showcasing the evolution from rugged, timeless classics to today’s luxurious, tech-savvy luggage solutions. Guests experienced an elegant and visually captivating environment, enhanced by carefully curated vintage props, themed installations, and ambient entertainment that echoed the event’s theme: ‘Vintage to Modern – From Timeless Classics to Modern Journeys.’ The premium event was attended by an exclusive gathering of prominent social influencers, industry leaders, retail partners, government officials and media representatives, including senior executives from both Samsonite and Grand Stores. The evening also highlighted the successful and enduring partnership between Samsonite and Grand Stores, the official sole distributor of Samsonite products in the UAE for the past 44 years. Samsonite’s 115th anniversary celebration marks a bold new chapter for a legendary luggage line that has endured the test of time, captivating travelers with its timeless design and exceptional craftsmanship. The New Streamlite is a modern reimagining of one of Samsonite’s most iconic creations—the original Streamlite case from the 1940s! Introduced as a signature model, the original Streamlite quickly rose to prominence, becoming a cornerstone of Samsonite’s legacy. It was celebrated for its pioneering use of lithographed paper, which delivered exceptional printing quality and durability, along …
Read More »