Tag Archives: Lufthansa

Marriott Bonvoy and Lufthansa’s Miles & More launch strategic loyalty partnership

Marriott Bonvoy and Lufthansa Group’s Miles & More announced a new global partnership, uniting two of the world’s most trusted travel loyalty programmes. This collaboration aims to enhance the travel experience for millions of members by offering expanded benefits, streamlined connectivity, and more rewarding journeys. Under the new agreement, members of both programs will enjoy increased opportunities to earn and redeem points and miles across a broad portfolio of hotels and airlines, reflecting a joint commitment to quality, consistency, and global reach. This strategic alliance highlights both brands’ focus on creating meaningful travel experiences and delivering added value to their loyal customers. The partnership is set to roll out new integrated features in the coming months, making it easier for travelers to enjoy seamless perks across both hospitality and aviation sectors. The announcement comes as travel rebounds globally and loyalty programs play a growing role in consumer decision-making. Both companies have emphasized the importance of collaboration and innovation in shaping the future of travel.

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