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Emirates strengthens collaborations with Greek National Tourism Organisation to boost visits

Emirates signed a Memorandums of Understanding (MoU) with the Greek National Tourism Organisation (GNTO) to boost inbound tourism in the airline’s European network. Adnan Kazim, Emirates’ Deputy President and Chief Commercial Operations commented: “We’re pleased to partner with the Greek National Tourism Organisation and we look forward to working closely with them to boost visitation to each respective country. The agreement is a testament of our commitment to the Greek market, where we have progressively grown our connectivity and presence, and we’re confident that our collaborative efforts will encourage travellers to visit the beautiful sights and attractions the country has to offer.” Emirates has pledged its commitment to support Greece’s travel and tourism industry by boosting traffic from top inbound markets including the US, the UAE, Australia, India and China, to Greece through the exploration of joint marketing activities and campaigns. The airline will look at ways to support the country’s efforts to build more awareness of Greece as a brand, in line with the GNTO’s 2024 vision and objectives. The new agreement underscores Emirates’ long-term business objectives for the market as it continues to serve the already robust international travel demand to Greece. The Mou was signed by Thierry Aucoc, Emirates’ Senior Vice President, Commercial Operations, Europe and Dimitris Fragakis, GNTO’s Secretary General. Also present during the ceremony was Adnan Kazim, Emirates Deputy President, and Chief Commercial Officer. Dimitris Fragakis commented: “We are delighted to announce a strategic partnership between the Greek National Tourism Organisation (GNTO) and Emirates. Emirates, with its global reach and reputation for excellence, is the perfect ally in expanding our presence in key source markets and connecting with audiences who appreciate the richness of Greece’s …

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