Tag Archives: Germany

The International Air Transport Association (IATA) sharply criticized the increase in German aviation taxes, which will weaken the German economy and damage aviation’s ability to decarbonize. On 1 May, German taxes on flying increased by 19% to between EUR 15.53 and EUR 70.83 per passenger, depending on the route. The tax will make Germany less competitive in key economic areas such as exports, tourism, and jobs. It will further affect Germany’s air transport recovery from the pandemic, which is one of the slowest in the EU. Germany’s international passenger numbers, for example, are still 20% below pre-pandemic levels. “When Germany’s economic performance is anemic at best, denting its competitiveness with more taxes on aviation is policy madness. The government should be prioritizing measures to improve Germany’s competitive position and encouraging trade and travel. Instead, they have gone for a short-term cash-grab which can only damage the economy’s long-term growth,” said Willie Walsh, IATA’s Director General. IATA also warned that the tax increase will hamper the industry’s efforts to decarbonize. Aviation has a goal of reaching net-zero CO2 emissions by 2050 and sustainable aviation fuels (SAF) are vital to this effort. The German government coalition agreement originally stated that revenues from aviation taxes would directly fund production of SAF, but this commitment has been broken. In addition, weakening the German air transport industry with this tax makes it harder for airlines to invest in SAF, in a more fuel-efficient fleet and other decarbonization efforts. Furthermore, the German government appears sympathetic to the European Taxation Directive which would add a tax on jet fuel. “The German government appears to have an unhealthy obsession with aviation taxes. On top of increasing the passenger tax, …

The annual Discover Europe Travel Summit returns to Dubai, offering an immersive experience into the enchanting landscapes and diverse cultures of Austria, Germany and Switzerland. More than 100 partners from the three countries – representing states, cities, hotels, and tourist attractions – will be present, fostering connections and collaboration on 4th and 5th May in Dubai. This two-day event represents a pivotal opportunity for the European nations to showcase their unique attractions, forge strategic partnerships, and strengthen ties with GCC travel professionals. The Discover Europe Travel Summit serves as a vital prelude to Arabian Travel Market, the region’s largest travel exhibition, offering a dynamic platform for dialogue, collaboration, and knowledge exchange on key industry trends and emerging technologies. With an impressive agenda comprising more than 4,000 curated meetings and an attendance of at least 120 buyers in the culture and luxury travel sectors of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the UAE, the summit is poised to facilitate fruitful discussions and unveil exciting opportunities for growth and collaboration within the tourism sector. Reflecting on the significance of the event, Yamina Sofo, Director of the Marketing & Sales Office at the German National Tourist Office (GNTO) GCC, commented, “We’re excited to showcase the innovative experiences Germany offers travellers from the GCC. From breathtaking mountain adventures to cutting-edge wellness retreats, Germany caters to the most discerning traveller.” “Germany is committed to sustainable travel practices, offering travellers from the GCC eco-friendly experiences while minimizing environmental impact. The Discover Europe Travel Summit allows us to showcase these initiatives and collaborate with partners to create extended itineraries that encourage travellers to stay longer and explore the rich diversity of our regions,” she added. Michael …

With an impressive 15% increase in overnight stays from GCC travellers in 2023, totalling 1,297,256, Germany reinforces its position as a premier global destination. The fourth quarter of 2023 alone showcased a remarkable resurgence to near pre-pandemic activity levels, with 263,985 overnight stays, mirroring 97.44% of the figures from 2019. The German National Tourist Office (GNTO) announced a stellar performance for Destination Germany, reflecting a robust recovery trajectory and heightened appeal among travellers from the Gulf Cooperation Council (GCC) countries.  2023’s success builds on the momentum from 2022, when GCC visitors to Germany more than doubled, underscoring the region’s growing fascination with Germany’s cultural and sustainable tourism offerings. Germany’s rich calendar of events, including the eagerly anticipated European Championship 2024 from June 14 to July 14, promises to further elevate its status as a premier cultural travel destination. The championship, along with more than 300 cultural events themed around football, exemplifies Germany’s innovative approach to blending sports, culture, and sustainability, aiming to attract even more international visitors in the current year. Yamina Sofo, Director of the Marketing & Sales Office – GNTO GCC, shares her optimism: “Our 2023 performance is a testament to Germany’s magnetic appeal and our steadfast commitment to hospitality. Our growth from the GCC region, our third-largest overseas market, highlights the multifaceted appeal of Germany. “Germany’s allure for travellers from GCC is multifaceted, offering an enriching blend of stunning natural scenery, exclusive shopping experiences, and dynamic urban environments. This diversity not only underscores Germany’s universal appeal but also speaks volumes of our commitment to hospitality and inclusiveness.” Building on the momentum of the previous year’s remarkable performance, GNTO is eager to advance its sustainable tourism initiatives under …

The German National Tourist Office (GNTO) is extending a warm invitation to travellers from GCC, encouraging them to immerse themselves in the country’s rich cultural tapestry. In 2024, visitors exploring Germany will encounter a rich mosaic of experiences, each unique to different parts of the country. Germany’s event calendar is brimming with a variety of engagements, ensuring that every visit is both memorable and distinct. This diverse range of events showcases the country’s cultural richness and promises an enriching journey for all who travel there. GNTO has shared a lineup of events across Germany for the year 2024 as a guide for travellers from GCC to some of the most anticipated happenings that will inspire their next journey to the heart of Europe. Each of these events reflects Germany’s commitment to celebrating its rich heritage and contemporary vibrancy. From the serene beauty of historic art to the roaring excitement of football matches, from the enchanting routes of fairy tales to the reflective significance of historical anniversaries, Germany in 2024 offers a spectrum of experiences. Hamburg will be in the spotlight as it hosts the biggest port festival in the world. The Hamburg Port Anniversary, from May 9 to 12, will feature an extended range of events, including maritime presentations on the Elbe, the Grand Arrival Parade, the Tugboat Ballet, and spectacular fireworks show. The festival atmosphere will extend along the docks, with over 420 stand operators and performers, ensuring a lively and diverse experience for all visitors. Football fans will have a reason to cheer as Germany hosts the European Championship 2024 from 14 June to 14 July across ten host cities. Berlin, Munich, Dortmund, Stuttgart, Gelsenkirchen, Hamburg, Cologne, Düsseldorf, …

In order to attract more GCC travellers to Germany, GNTO has shared a lineup of events across Germany for the year 2024 as a guide to some of the most anticipated happenings that will inspire their next journey to the heart of Europe. Each of these events reflects Germany’s commitment to celebrating its rich heritage and contemporary vibrancy. From the serene beauty of historic art to the roaring excitement of football matches, from the enchanting routes of fairy tales to the reflective significance of historical anniversaries, Germany in 2024 offers a spectrum of experiences. The German National Tourist Office (GNTO) is extending a warm invitation to travellers from GCC, encouraging them to immerse themselves in the country’s rich cultural tapestry. In 2024, visitors exploring Germany will encounter a rich mosaic of experiences, each unique to different parts of the country. Germany’s event calendar is brimming with a variety of engagements, ensuring that every visit is both memorable and distinct. This diverse range of events showcases the country’s cultural richness and promises an enriching journey for all who travel there. Hamburg will be in the spotlight as it hosts the biggest port festival in the world. The Hamburg Port Anniversary, from May 9 to 12, will feature an extended range of events, including maritime presentations on the Elbe, the Grand Arrival Parade, the Tugboat Ballet, and spectacular fireworks show. The festival atmosphere will extend along the docks, with over 420 stand operators and performers, ensuring a lively and diverse experience for all visitors. Football fans will have a reason to cheer as Germany hosts the European Championship 2024 from 14 June to 14 July across ten host cities. Berlin, Munich, Dortmund, …

Germany has witnessed a considerable surge in tourism from GCC countries, recording a remarkable 40.9 per cent increase in overnight stays during the first half of 2023 compared to the same period 12 months prior. Further, the German National Tourist Board (GNTB) revealed a huge 593 per cent rise in visits by Gulf nationals in H1 2023 compared to the same period in 2021, underscoring the enormous post-pandemic recovery the country has undertaken. And while overall figures are still 10.3 per cent lower than the pre-pandemic levels of 2019, a 40.9 per cent increase from 2022 is stark evidence of the country’s enduring appeal. Additionally, with GCC providing 478,715 overnight stays in H1 2023, compared to 338,000 in H1 2022 and just 81,000 in H1 2021, the GCC region has established itself as the third-largest Asian source market for inbound tourism to Germany. Yamina Sofo, Director at the German National Tourist Office (GNTO), said: “The GCC stands out as one of the top Asian source markets, showcasing a strong increase in travel interest due to recent successful campaigns by GNTB. Both longstanding and first-time travellers are increasingly eager to explore everything that Germany has to offer.” To sustain this positive momentum, GNTB recently reintroduced its ‘Simply Feel Good’ campaign last month, providing valuable tips on eco-friendly initiatives to reduce carbon footprints during travels. This campaign aligns with the demands of conscientious travellers, emphasising Germany’s commitment to environmentally conscious travel experiences. In tandem, the ‘Embrace German Nature’ campaign, running across the GCC since March, has heightened awareness of Germany’s diverse natural wonders. From protected landscapes and cycling trails to rejuvenating spas and much more, the campaign resonated with GCC travellers seeking …

GCC travellers can venture into a whole range of sustainable, wondrous places with eco-rich experiences available from Berlin to the Black Forest, Recknitz Valley to Lake Constance with the latest rebranding campaign by the German National Tourist Board (GNTB). They relaunched its highly successful ‘Feel Good’ initiative – but this time with a tweak aimed at underscoring Germany’s commitment to sustainable tourism. Now known as ‘Simply Feel Good’, the revamped campaign hopes to inspire a new era of conscious travel, invites travellers to explore a wealth of eco-friendly vacation experiences, and aims to focus on creativity, passion, and the environment. Sustainability is at the heart of Germany’s tourism offerings, and ‘Simply Feel Good’ is designed to empower travellers to make environmentally responsible choices throughout their journeys.

The German National Tourist Board (GNTB) is inviting travellers to embark on an enchanting journey through the country’s rich history and fairy tale landscapes this Eid al-Fitr. From royal palaces to charming castles, travellers can this summer immerse themselves in Germany’s awe-inspiring world, where medieval tales come alive. With 25,000 enchanting sites, from UNESCO World Heritage Sites to hidden gems, Germany’s historic treasures offer both romantic getaways and legendary tours filled with pure magic. Whether it is the Baroque-style Moritzburg Castle constructed on its own artificial island near Dresden or Kriebstein Castle that looms ominously over the River Zschopau in Saxony; the Barockgarten Großsedlitz in Heidenau or Germany’s oldest “porcelain palace”, the Schloss Favorite Rastatt near Baden-Baden.The wonderous sites promise unique experiences, from open-air concerts under starry skies to captivating exhibitions. Visitors can participate in the Hohenzollern Mountain Race, conquering 365 vertical metres to reach Hohenzollern Castle’s courtyard; explore the world’s first playing card museum to design their own cards at Altenburg Residential Castle; or experience music fusion at Spandau. Explorers can also discover other fascinating landmarks such as Sanssouci Palace, which is actually an ensemble of palaces and gardens; immerse themselves in culture at regular musical performances and events at Wartburg Castle; experience the annual theatrical tribute paid to William Shakespeare at Neuschwanstein Castle; and visit Heidelberg Castle, which hosts a series of unforgettable theatre, opera, and concert productions. Each of these landmarks highlight Germany’s rich history and architectural wonders. Furthermore, Germany has been promoting its slogan, “Germany Simply Inspiring”, aimed at promoting sustainable travel and communicating the country’s positive image as a travel destination with a wide range of eco-conscious tourism experiences. The goal is to extend the …

An overall 106 plus partners from the four European destinations with 13 partners from Tourism Ireland, 27 from Germany, 45 from Switzerland and 21 from Austria attended the event to meet with over 110 plus travel trade from the GCC countries. The summit is the most important year on year as GCC’s most preferred summer escapes would be the European destinations and these four nations have equally enjoyed the best summers post covid and expect for this summer to be a record season. Speaking with tourismbreakingnews, Yamina Sofo Director German National Tourist Office GCC shared, “We had nearly 250 participants this year for the Discover Europe Summit, 27 from partners from Germany, we have more than 100 buyers from all six GCC countries. We are so happy that they all came together to Dubai to discuss business, get updates and support each other. Europe is an all year around destination but especially from this region summer is very popular we have a strong nature and culture focus, so that’s where all of us Switzerland, Germany, Ireland and Austria are very strong.” Aisling Mc Dermott, Manager Middle East and Asia, Tourism Ireland reiterated, “this is Tourism Ireland’s second time participating in Discover Europe Travel Summit and this is a fantastic showcase of Europe and this is why Tourism Ireland participates in it. We host 100 buyers from the Middle East for two days, with 13 partners from the island of Ireland along with our suppliers and partners from Germany, Switzerland and Austria. This is a very exciting event for us because we really draw on the attraction of Europe and Ireland as a beautiful destination in Europe.” Matthias Albrecht Director GCC …

German National Tourist Board (GNTB) continues to bolster its sustainable tourism offerings with the imminent relaunch of one of its most popular campaigns, Embrace German Nature. Highlighting Germany’s great outdoors, the campaign – which relaunches on March 1 – shines a light on the range of protected natural landscapes, superb cycling and hiking trails, and outstanding spas and health resorts. With Germany home to 51 UNESCO World Heritage Sites and more than 33 per cent of the country under special environmental protection, the campaign also highlights the stunning natural landscapes, which include 18 Biosphere Reserves, 16 national parks covering more than 10,000km², and 104 nature parks. Ecotourism is expected to see a market growth of 15 per cent between 2021 and 2031, according to analysis by the Future Market Insights Institute. Embrace German Nature is designed then to consider the heightened demand, align with market desires, and help Germany achieve its Sustainable Development Goals. “The Embrace German Nature campaign promotes the physical and mental health benefits of sustainable tourism, advantages of climate-friendly travel and transportation options, and the effects on general wellbeing of embracing Germany’s most natural resources,” said Yamina Sofo, Regional Director – GNTB. “Mindfulness, sustainability, and getting closer to nature have all increased in popularity among the GCC market. This has further encouraged us to relaunch a tourism campaign that not only helps meet that demand, but also takes global and domestic climate targets into account and unites responsible use of natural resources.” Both inspirational and fascinating, Germany has a diverse ecological make up, home to more than 300,000km of hiking trails across coastline and islands, imposing mountains, and dense forests. Approximately 50,000 animal and 20,000 plant species …