The German National Tourist Office (GNTO) has launched the Germany Halal Travel Guide, a dedicated resource designed to support Muslim travellers in planning seamless, culturally respectful journeys throughout Germany. Available in both English and Arabic, the guide can be downloaded free of charge from a dedicated microsite hosted on the official Germany Travel website. Created with the expectations of GCC visitors in mind, the guide features practical information and curated recommendations. It highlights halal dining, prayer spaces, and culturally considerate stays that help visitors from the region feel comfortable and confident while exploring Germany. Germany continues to grow as a preferred destination for travellers from the GCC, supported by a well-developed infrastructure, strong hospitality standards, and an inclusive approach to tourism. In cities such as Berlin, Dresden, Dusseldorf and Munich, visitors can enjoy a wide selection of halal restaurants, Arabic-speaking staff, and accessible prayer spaces, all contributing to a sense of ease and belonging. The Germany Halal Travel Guide offers valuable insights for Muslim travellers seeking experiences aligned with their lifestyle and travel preferences. Whether visiting for leisure, medical care, education, or retail tourism, the guide introduces options that support spiritual needs and cultural expectations. It also showcases Germany’s natural beauty, cultural landmarks, and world-class wellness facilities in a format that makes trip planning both efficient and rewarding. Yamina Sofo, Director of the Marketing and Sales Office, GNTO GCC, said: “The launch of our Halal Travel Guide reflects our ongoing commitment to ensuring Muslim travellers feel informed and welcomed in Germany. The guide presents clear, accessible information to support planning and create a worry-free travel experience. We are committed to showing guests from the GCC that Germany is a destination …
Read More »Ajman Department of Tourism Development signs cooperation agreement with German Company Schauinsland-Reisen to boost Emirate’s appeal in European market
As part of its ambitious strategy to enhance its position on the global tourism map, the Ajman Department of Tourism Development has signed a Cooperation Agreement with Schauinsland-Reisen, one of the leading travel and tourism companies in Germany and Europe. This strategic partnership aims to strengthen Ajman’s tourism promotion efforts in the European market through integrated marketing and promotional campaigns, including digital advertising, event organisation, and tailored media programs. The collaboration will also involve the development of innovative travel packages that meet the preferences of European tourists. The initiative is expected to attract more European visitors to Ajman and introduce them to the Emirate’s diverse tourism offerings, which combine rich cultural heritage, natural beauty, and a modern hospitality infrastructure. Commenting on the agreement, His Excellency Mahmood Khaleel Alhashmi said: “This step reflects our unwavering commitment to implementing a comprehensive strategy that enhances Ajman’s competitiveness on the global tourism stage and targets new, high-potential markets. Partnering with a reputable company like Schauinsland is a real asset, given their extensive experience and wide-reaching network in the European market, which will help us reach targeted tourism segments.” Mr. Eken also praised Ajman’s tourism potential, stating: “We are delighted to be part of this valuable cooperation. We believe this partnership will open new doors for German and European tourists to discover a unique destination like Ajman, which blends authenticity with modernity and offers warm Arabian hospitality.” This agreement comes as part of a series of initiatives launched by the Ajman Department of Tourism Development this year, including the establishment of a new representative office in the Federal Republic of Germany. This office was unveiled during the department’s participation in ITB Berlin 2025, one of …
Read More »Germany invites GCC travellers to discover its lakes and natural wonders this summer
This summer, the German National Tourist Office (GNTO) invites travellers from the GCC to discover thrilling new experiences across Germany’s great outdoors—where adventure, culture, and nature come together in unforgettable ways. Through its renewed “Embrace German Nature” campaign, GNTO spotlights Germany’s serene and lesser-known lakes, offering a refreshing escape where clear waters, alpine landscapes, and sustainable travel come together in perfect harmony. Yamina Sofo, Director of the Marketing & Sales Office – GNTO GCC, said, “Germany’s hidden lakes offer the perfect answer to the summer heat, with refreshing natural beauty, cultural depth, and sustainable experiences that resonate deeply with GCC travellers. Our ‘Embrace German Nature’ campaign celebrates slowness, authenticity, and well-being. Whether you are exploring a forest-lined lake by paddleboard, relaxing in a spa town, or soaking up the calm from a houseboat, these are the journeys that stay with you.” From Lake Constance to Königssee and the vast Mecklenburg Lake District, Germany’s lakeside destinations provide ideal settings for family holidays, nature retreats, and wellness escapes. Whether paddling across calm waters, cycling through forested paths, or staying on a houseboat under starlit skies, these experiences offer a revitalising break from the heat while promoting a connection with nature and climate-friendly travel. With Germany ranking second as a nature travel destination among Europeans, holding a 14 per cent share of the nature-oriented holiday market, and with nature-based trips making up over 21 per cent of all European holiday travel to Germany in 2023, totalling 6.7 million trips, these destinations promise both broad appeal and accessibility to GCC visitors seeking an alternative to traditional summer travel. Travellers looking for breath taking mountain scenery will find inspiration in the journey along the Lake …
Read More »Germany recorded over 1.2 million overnight stays by GCC visitors in 2024
The German National Tourist Office GCC (GNTO GCC) announced that GCC visitors to Germany have grown steadily to over 489,689 in 2024, a steady year-on-year increase of 1.2% and an impressive 21% increase when compared with the total visitor numbers in 2022. The announcement was made during a press conference, which was held on the opening day of the Arabian Travel Market (ATM) 2025. Yamina Sofo, Director at the German National Tourist Office GCC (GNTO GCC), an affiliate of the German National Tourist Board (GNTB), commented, “We have now witnessed considerable growth in visitor numbers from the GCC countries since the end of the pandemic. “These figures underscore Germany’s increasing post pandemic popularity with GCC visitors and bodes well for 2025. With direct flights from the GCC countries to Munich, Frankfurt, Düsseldorf, Berlin, Hannover, Stuttgart, Cologne and Hamburg, this year we want to encourage GCC residents to visit Germany and experience our diverse year-round tourism offering.” Luis Monreal, Senior Director Sales Middle East Lufthansa Group Airlines, commented: “Lufthansa Group is proud to team up this year with the DZT as their official carrier. We connect the GCC with Germany nonstop since 1960 with its flights to Saudi Arabia. Lufthansa and Eurowings offer both to our passengers German hospitality already on board. Lufthansa, as a premium carrier, offers stable and year-round connections to Frankfurt and Munich from Dubai, Riyadh and Dammam. Our value-airline Eurowings is expanding substantially since 2023 in the GCC by offering more direct connections to other German such as Berlin, Stuttgart, Cologne and Hanover. They meet their GCC customers much closer to their homes as they offer departures also from Dubai World, Abu Dhabi and Jeddah. The strong increase in …
Read More »Discover Europe Travel Summit meets Marhaba 2025
Four of the strongest European countries came together today as they opened the travel summit with 150 buyers who flew in from within GCC, Levant and India for the first ‘Discover Europe Travel Summit meets Marhaba 2025’. Germany, Spain, France and Austria organised the event with partners from each destination. The event will b e held across two days today and tomorrow. They included destinations, hotels, DMCs, attractions, retail outlets etc. A total of 5,720 pre-scheduled meetings are planned across the two-day event. Germany has consistently attracted GCC travellers with its rich cultural heritage, picturesque landscapes, and modern urban experiences. The country’s emphasis on family-friendly attractions and seamless travel infrastructure makes it a preferred destination for both leisure and business travellers from the region. Spain has emerged as a favoured destination for GCC tourists, drawn by its vibrant culture, historic landmarks, and culinary delights. The country’s diverse regions offer unique experiences, from Madrid’s bustling streets to Barcelona’s coastal beauty. France continues to enchant GCC travellers with its iconic landmarks, luxury shopping, and gastronomic experiences. The country’s commitment to offering tailored services has enhanced its appeal among discerning visitors from the region. Austria’s breathtaking alpine landscapes, serene lakes, and charming cities have seen growing interest from GCC travellers. The country’s offerings range from winter sports to summer festivals, catering to diverse preferences and providing year-round appeal.
Read More »Discover Europe Travel Summit meets Marhaba 2025 to take place in Dubai
The German National Tourist Office GCC (GNTO), Spanish Tourist Office, Atout France Middle East and Austria Tourism are joining forces for a landmark edition of Discover Europe Travel Summit meets Marhaba 2025, taking place in Dubai on 25 and 26 April 2025. This powerful fusion brings the heart of Europe to the UAE, offering travel professionals from the GCC, Levant, and India a gateway to connect with 130 top-tier suppliers from Austria, France, Germany and Spain. A total of 5,720 pre-scheduled meetings are planned across the two-day event. In an exciting collaboration, two of Europe’s leading tourism networking platforms, the Discover Europe Travel Summit and Marhaba Europe, will unite for the first time. The summit serves as a strategic hub for destination marketing organisations, hospitality providers, DMCs, and transport specialists to exchange insights, showcase new products, and build long-lasting partnerships with 150 qualified buyers from the region. Austria’s breathtaking alpine landscapes, serene lakes, and charming cities have seen growing interest from GCC travellers. The country’s offerings range from winter sports to summer festivals, catering to diverse preferences and providing year-round appeal. Michael Tauschmann, Head of Markets Middle East and India at Austria Tourism, said: “Austria offers a remarkable variety of experiences that align perfectly with the preferences of GCC travellers. From the majestic alpine peaks and serene forest trails to the sparkling lakeside retreats, the country delivers authentic experiences for all. We are seeing growing interest from the region in discovering lesser-known parts of Austria, where hidden gems await. This summit gives us the ideal platform to connect with key travel experts and showcase Austria’s rich and refreshing diversity.” France continues to enchant GCC travellers with its iconic landmarks, luxury …
Read More »German National Tourist Office – Gulf Countries awarded ‘Most active in promoting sustainable and accessible travel’
German National Tourist Office Gulf Countries secured the award for ‘Most active in promoting sustainable and accessible travel’ at the 7th edition of the Arabian Travel Awards. “This award is incredibly meaningful as it reflects our commitment to promoting sustainable travel experiences. It’s a collective achievement for our team, partners, and the communities in Germany who are passionate about fostering greener tourism. It reminds us of the positive impact we can have, inspiring us to continue offering mindful and inclusive travel options to GCC visitors. The recognition motivates us to raise the bar for sustainability and accessibility. For GNTO, it reinforces our role as a leader in responsible tourism. It also encourages industry-wide collaboration, showing how eco-friendly practices can meet modern travellers’ expectations while protecting the environment and supporting inclusivity.” Yamina Sofo, Director of the Marketing & Sales Office – GNTO GCC
Read More »GCC visitors contribute €2.6 Billion to Germany’s tourism economy in 2023, marking a 24% increase
In 2023, GCC travellers contributed €2.6 billion to Germany’s economy, marking a 24% increase over the previous year—a testament to Germany’s appeal and deepening ties with the region. Germany has reaffirmed the strategic importance of the Gulf Cooperation Council (GCC) countries as one of its leading tourism markets following a high-profile media and trade event co-hosted by the German National Tourist Office (GNTO) and visitBerlin. The event showcased exciting developments in Germany’s travel sector, including new flight routes, digital innovations, and a personalised approach to GCC tourists, who comprise Germany’s third-largest overseas tourism market. Germany has recently expanded its direct flight options from the GCC region to accommodate the growing number of tourists, reinforcing its commitment to accessible and convenient travel for GCC visitors. Condor introduced direct flights between Berlin and Dubai, while Eurowings, Germany’s prominent low-cost carrier, launched flights from Berlin to Dubai and Jeddah, alongside new routes from Cologne-Bonn airport and Stuttgart. This enhanced connectivity aims to streamline the travel experience for visitors from the Gulf, fostering seamless access to Germany’s diverse regions, historic sites, and cultural landmarks. Burkhard Kieker, CEO of VisitBerlin, said: “Berlin is more accessible than ever for GCC travellers, thanks to enhanced flight connectivity to the region. These connections allow visitors from the GCC to explore Berlin’s rich cultural heritage, diverse neighbourhoods, and renowned medical facilities. Our goal is to offer seamless, enriching travel experiences tailored to the unique preferences of GCC tourists, strengthening our bond with the region.” In 2025, Berlin will celebrate key anniversaries, including the 200th anniversary of its renowned Museum Island and the reopening of historic sites such as Peacock Island’s Lustschloss. With its blend of modern attractions and heritage …
Read More »Qatar Airways welcomes fifth destination in Germany with launch of Hamburg flights
Qatar Airways’ first flight to Hamburg Airport (HAM) in Germany has landed marking the launch of daily non-stop flights from Hamad International Airport (DOH) in Doha, Qatar. Hamburg becomes Qatar Airways’ fifth destination in Germany, in addition to Berlin, Dusseldorf, Frankfurt and Munich, helping to meet strong demand in the market. The airline saw a 62 per cent growth in outbound passengers from Germany in 2023 compared with the previous year. The new connection further adds to the airline’s route network of more than 170 destinations worldwide, seamlessly connecting travellers from northern Germany to Doha and beyond, while also making the metropolis of Hamburg even more accessible for people from around the world. The route also supports economic and trade relations between northern Germany, Asia, Africa and the Middle East. The flights are expected to offer up to 11 per cent growth in Hamburg’s cargo sector compared to last year. The first flight was welcomed on the ground by Dr. Peter Tschentscher, First Mayor of Hamburg, Mr. Ali Al-Boainian, Charge de Affair of the Embassy of the State of Qatar in Berlin, Mr. Thierry Antinori, Chief Commercial Officer Qatar Airways, Eng. Abdulaziz Ali Al-Mawlawi, CEO Visit Qatar, H.E. Lothar Freischlader, German Ambassador to the State of Qatar, Christian Kunsch, Hamburg Airport CEO, and Dr. Malte Heyne, CEO of the Hamburg Chamber of Commerce. Hamburg Airport is the oldest commercial airport in the world and the city is a key hub for global trade and business travel. Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, said: “Qatar Airways extends a warm welcome to the beautiful city of Hamburg as the latest destination to join its expansive route network, and its fifth …
Read More »Emirates and Condor sign codeshare agreement
Emirates and Condor have signed a reciprocal codeshare partnership that will start from October 2024, subject to government approvals. The new agreement will offer seamless connections and expanded choices for Emirates customers connecting on Condor-operated flights via Germany to popular destinations in Majorca and the Canary Islands as well as international points in North, Central and South America and the Caribbean. The expanded partnership will see Condor place their marketing code “DE” on Emirates-operated flights beyond Dubai to some of the most attractive global tourism hotspots, offering new travel options for Condor customers to many unique destinations across the Middle East, Africa, Central Asia and the Indian subcontinent. The codeshare activation coincides with Condor’s Berlin-Dubai route launch this October. The agreement was signed by Adnan Kazim, Emirates Deputy President and Chief Commercial Officer, and Peter Gerber, CEO of Condor, at the IATA Annual General Meeting in Dubai. The signing ceremony was also attended by members of each airline’s executive management teams. Adnan Kazim commented: “We are pleased to further strengthen our partnership with Condor, one of the most popular leisure airlines in Germany, to offer their customers greater access and strong connection opportunities to unique destinations in our network, complemented by Emirates’ signature in-flight service and hospitality throughout their journey from Dubai. Emirates currently has commercial cooperation agreements in place with 161 interline, codeshare and intermodal partners expanding its network reach to over 1650 cities.” Peter Gerber, said: “To partner up with Emirates, one of the world’s leading airlines, is an important strategic milestone for Condor and our customers. We are happy to offer seamless and even better connectivity by intensifying our existing interline partnership to a codeshare. Our guests will …
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