Tag Archives: Europe travel

The World Travel & Tourism Council (WTTC) convened its landmark Global Leaders’ Dialogue during its 25th WTTC Global Summit in Rome today, bringing together government ministers and global CEOs to tackle some of the sector’s most pressing challenges. The Dialogue opened with remarks from WTTC Interim CEO Gloria Guevara and the Italian Minister of Tourism, Daniela Santanchè, who underscored the importance of stronger public-private partnerships to safeguard the future of Travel & Tourism. A roundtable setting saw candid exchanges between public and private sector leaders sharing priorities, concerns, and solutions. Europe’s Lessons for the World The first session highlighted Europe’s enduring position as the world’s most visited region, with discussions focusing on how its blend of cultural heritage, infrastructure, and sustainability can inspire global best practice. According to WTTC’s latest Economic Impact Report, Europe’s Travel & Tourism sector is forecast to break new records in 2025 and contribute €2.6TN to the continent’s GDP in 2025, representing one in 10 euros. The sector is also projected to support 41.3MN jobs, one in 10 workers across Europe, setting another new record. During the high-level discussions, leaders addressed: Strategies to differentiate Europe amid growing competition from other regions Balancing how destinations can innovate while preserving authenticity and driving sustainability Lessons from navigating Europe’s multi-layered governance frameworks Speakers pointed to pioneering sustainability initiatives, innovative destination management strategies, and new product development as critical to Europe’s continued success in an increasingly crowded marketplace. Towards Seamless Travel The second session turned the spotlight to the global movement of people, focusing on how to remove barriers and deliver smoother journeys across borders. Discussions explored: The impact of visa policies, border management, and biometrics on travel flows Tailored approaches to improve …

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