Tag Archives: EPEX

Experiential Planner Expo (EPEX), the region’s leading B2B platform for the MICE, weddings, and luxury events industry announced the continuation and expansion of its strategic partnership with the International Congress and Convention Association – Middle East Chapter (ICCA ME). This renewed alliance marks a significant evolution in EPEX’s engagement strategy by introducing qualified association representatives into its Hosted Buyer Programme for the first time. In 2025, EPEX and ICCA ME are jointly bringing a select group of international association leaders to participate in the show. These association representatives (majorly from Medical associations) have expressed genuine interest in hosting future congresses and events in the Middle East. Their presence will provide EPEX exhibitors and destination partners with a rare opportunity to understand the deeper requirements of international congresses and the decision-making dynamics behind destination selection. The partnership will also feature an ICCA-led Leadership Session during EPEX 2025, where these invited association leaders will engage in a panel discussion titled “More Than Meetings: How Association Congresses Drive Impact, Legacy, and Destination Strategy”. Moderated by Anju Gomes, Senior Regional Director, ICCA ME, this session will uncover the real priorities of associations—from aligning with national development goals to achieving long-term impact in knowledge and community exchange. Attendees will gain valuable insights into how destinations, venues, and local stakeholders can position themselves not just as hosts, but as long-term partners in delivering transformational outcomes. “This expanded partnership with ICCA ME brings a crucial new dimension to EPEX,” said Karishma Hundalani, Head of Brand and Content at POW WOW Marketing, organizers of EPEX. “As the region grows its credentials as a global hub for international meetings and congresses, it’s important that we also enable real conversations …

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