Tag Archives: deaf friendly

Amsaan has joined forces with MOTIONGATE™ Dubai to enhance the theme park experience for Deaf visitors. This partnership highlights a significant leap towards inclusivity in the entertainment industry, with Amsaan leading the charge in making theme park experiences accessible to everyone. Traditional methods of communication, such as printed signs or verbal instructions, are challenging for the local Deaf community and can lead to misunderstandings. This initiative introduces on-demand Emirati sign language for ride descriptions, safety guidelines, and park instructions, allowing local Deaf visitors to easily access essential information by scanning strategically placed QR codes linked to Amsaan’s dedicated platform with Emirati sign language videos. Deaf visitors will be able to navigate MOTIONGATE™ Dubai independently and make informed decisions about attractions, enabling a more self-reliant, barrier-free, and enjoyable experience. This project is not static; based on feedback from the Deaf community and park visitors, there will be continuous enhancement of these Deaf-friendly features. Vitalii Mykhalchuk, CEO of AMSAAN, stated “This partnership is not just about making a theme park accessible; it’s about fostering a culture of inclusivity. By combining technological innovation with a commitment to the Deaf community, Amsaan and MOTIONGATE™ Dubai are leading the way in transforming entertainment spaces into truly accessible experiences for everyone, setting a precedent for other industry players. With over 11 million Deaf individuals in the Middle East alone, this step will pave the way for more organisations to embrace inclusivity, creating a world where everyone, regardless of their abilities, can fully experience any entertainment.” The implementation process was a collaborative effort between MOTIONGATE™ Dubai and Amsaan, with local Emirati Deaf employees playing a crucial role in translating the text into Emirati Sign Language. Additionally, a quality …

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