Tag Archives: commercial strategy conference

The 8th Annual Commercial Strategy Conference MEA (CSC), organized by Hospitality Sales and Marketing Association International (HSMAI) Middle East and Africa (MEA), will take place on 25 and 26 November 2025 at the Conrad Dubai Hotel with TravTalk ME as media partner. The event will gather the region’s leading hospitality experts in sales, marketing, revenue management and distribution for two inspirational days of presentations, panel debates, networking opportunities and awards. Since 2018, CSC has been the only conference of its kind in the region and the go-to event for hospitality peers to discuss the industry’s most pressing issues and hottest topics. This year, HSMAI MEA and its Advisory Board of experienced industry veterans are taking it up a notch with a jam-packed programme aimed to educate, inspire and create connections among hoteliers and thought leaders. The 2025 Conference will focus on expert-led sessions by top industry leaders on revenue optimization, sales strategies, marketing trends, as well as the latest tools and technologies shaping the future of hospitality. A standout segment of the conference is the much-anticipated annual ROCKSTAR awards, designed to celebrate exceptional on-property professionals for their bold initiatives and outstanding contributions to the Middle East hospitality industry that push the boundaries of commercial success. The ROCKSTAR awards will feature nine finalists selected by the HSMAI MEA Advisory Board, who will be invited to present their strategies live during the conference where the audience will vote for the top three. Prizes for the winners include an HSMAI certification course, event attendance and annual membership, a 50 percent scholarship on the Executive Master’s programs at Glion and Les Roches along with a complimentary executive course or select e-Academy certificate, as well …

The Hospitality Sales and Marketing Association International Middle East (HSMAI ME) has wrapped up day one its 5th Annual ROC Commercial Strategy Conference, with numerous keynotes, panel discussions and trends & insights sessions covering a wide range of topics aimed at accelerating recovery in the hospitality industry. The event took place on 28 November at the Conrad Dubai with industry professionals gathered to hear keynotes and panels exploring every aspect of hospitality, from sales, marketing, to commercial and revenue management. This year’s conference also featured speakers and experts from outside the hospitality industry who contributed with a fresh perspective, bringing in valuable insights and ideas to attendees. The event highlighted how the region has seized its unique position post-pandemic, as speakers focused on industry relevant issues. Some of the highlights of day one included a fireside chat with HE Issam Kazim, CEO DET discussing the outlook of tourism to Dubai and what the destination needs to do to remain an attractive city for international markets, while Scott Livermore, Chief Economist & Managing Director Oxford Economics ME delved into the impact of inflation and the looming fear of recession on the tourism industry. A Panel discussion on the role F&B today and how it forms critical revenue share for hospitality brands took centre stage. A significant addition this year to ROC Middle East was the ROC Global tradition – ROC(ing) The Lightening Round where senior revenue and marketing executives from global hospitality brands shared their best practices, strategic insights, and big ideas for driving revenue and profit.