Tag Archives: Chinese travellers

The China i2i Group announced the launch of  CVS Saudi Arabia, to be hosted in Riyadh, Saudi Arabia, in collaboration with The Saudi Tourism Authority and Taiba Investments Company. The CVS Saudi Arabia will attract 120+ Chinese travel buyers, including travel agencies, tour operators, wholesalers, luxury travel agents, corporate travel planners, business travel agencies, MICE agents, online travel agencies, as well as specialty firms for adventure, culinary, historical tours, and more. Additionally, a contingent of Chinese media representatives will be in attendance. The CVS Saudi Arabia will span two days, offering travel suppliers from across Saudi Arabia the opportunity for face-to-face meetings with these Chinese buyers and media. Saudi Arabian travel suppliers will have the flexibility to select the buyers they wish to meet with, customizing their meeting experience to align with their product and profit goals. In addition to the one-on-one meetings, the CVS Saudi Arabia will provide ample networking opportunities during group breakfasts, refreshment breaks, lunches, afternoon teas, and dinner receptions. During the event, Chinese buyers will be invited to participate in various city and regional tours, hotel and attraction site inspections, meetings with MICE venues and partnerships, as well as engagements with local Saudi Arabian government and tourism dignitaries and officials. Alexander Glos, CEO of China i2i and producer of the CVS, commented, “The extension and expansion of the CVS to Saudi Arabia present an exciting opportunity for everyone. As Saudi Arabia emerges as one of the most intriguing and dynamic travel destinations globally, Chinese travelers will be eager to explore, learn, and embark on great adventures throughout the country.” Underlining the significance of the Chinese market, Alhasan Aldabbagh, President of APAC Markets, Saudi Tourism Authority, emphasized, “China, …

Speaking on the current trends of the Chinese outbound travellers, Xiong Xing, COO of Trip.com Group speaking on the topic, “Insights into the 2024, civil aviation market.” He introduced the data from Trip.com’s FlightAI market insight platform, which shows that as of 19 May, China’s cross-border flight capacity has recovered to 71% in 2024 compared to the same period in 2019, while the outbound travel search index for 2024 has risen by 63% compared to 2019, with travellers experiencing high demand for travel. “The concentrated release of travellers’ demand for travel has accelerated the pace of the industry’s recovery, and the hotly heated cross-border market is also showing new changes and trends.” Xiong Xing said. Although post-80s and post-90s travellers accounted for 53% of outbound travellers, post-2000s travellers have become the group with the fastest increase in share. From the perspective of travelling groups, parent-child family users are the absolute main force of summer outbound travel. In addition, the continuous growth of silver-haired travellers also injected new vitality into the travel market. It is worth noting that, under the strong recovery of outbound tourism, inbound tourism is also accelerating the recovery trend with the help of visa-free policy. Xiong Xing introduced that among inbound travellers in 2024, the orders of travellers from countries with mutual visa exemption for ordinary passports will grow the fastest compared to 2019.

Whilst exhibiting at ITB China Shanghai, Yalago – revealed the latest hotel booking trends and the top destinations with Chinese travellers in 2024. In order of popularity, the choices are Dubai (UAE), Riviera Maya (Mexico), Bali (Indonesia), Singapore (Singapore), and Abu Dhabi (UAE). Yalago is recording the UAE as the most popular country for international hotel bookings from China in 2024 so far, with a 11% growth in booking value this year compared to January – May 2023. With 54% of global bookings from Chinese travellers for five-star hotels, its travel experts attribute this growth to the UAE’s access to luxury properties across a variety of landscapes, close to world-class attractions. Astrid Kastberg, General Manager at Yalago, commented: “China represents one of our fastest-growing source markets for international travel. With the luxury segment prominent, we are finding Chinese travellers booking a more extensive range of five-star hotels, including across the UAE’s cityscapes, islands, and beaches. Through our industry experience and global partnerships, we aim to support worldwide travel companies in offering significant savings to customers, with expertise in destinations including the UAE, and Indian Ocean. We are excited to improve the booking process to the Maldives, as we aim to promote this destination for a standalone stay, or as part of a wider trip.” As luxury beach breaks emerge as on trend, Yalago is launching a new system function to improve the booking process for Chinese travellers seeking to experience the islands of the Maldives in 2024. Yalago’s trade partners can now book a travellers’ hotel stay inclusive of its leading rates, alongside the domestic transfers by seaplane or speedboat required for onward travel, all in one sitting. One of …

Speaking with TravTalkME at ITB China, Amr Elkady CEO Egypt Tourism Authority shared that 2023 was a good year for Egypt as they received 230,000 visitors and they are looking at closing 2024 with 300,000 visitors from China. He reiterated that the Chinese leisure market has grown exponentially over the past few years and increase of air connectivity between the two destinations is one of the main reasons for the increase of travellers from China. Elkady shared that there are many programmes rolled out at present to ensure that there are more visitors inbound to Egypt and among them is a special incentive programme for the aviation sector, where if you fly from any destination to any of the airports in Egypt (apart from Cairo) the airline receives a cash incentive. Both B2B and B2C are kept updated with the latest facilities, programmes and interests to ensure that they make the most of the opportunities which lie ahead. Apart from the leisure travellers Egypt tourism is working on MICE and corporate travel especially from China, Elkady shared,”it is important that both parties meet the right contacts for MICE and corporate travel, as a tourism board we are looking at educating and providing the rightful platforms for the sectors. However, this will take longer but it will be a sustainable process when it comes to the market.”

At the China Global Traveller Market update and seminar Elaine Sun, Regional Director MEA, Trip.com shared that there are 3 most important factors to drive in Chinese inbound visitors; focus on content, service and dynamic offerings. She reiterated that hotels should first focus on getting their content to showcase their USP by showcasing the property with 5 to 10 second short videos and good images to draw the interest of the Chinese travellers. When it comes to service, there should be fact sheets and other material translated and shared with Chinese elements such as wechat, alipay so that there is a purpose to select the hotel as against others as it shows that the hotel would take an interest in accommodating Chinese travellers. The last point mentioned was the tailormade and bespoke experiences on offer, early bird deals, amenities, offerings such as early check-in and late checkouts as flight timings are different to provide that feeling you are welcomed in the hotel is most important to the Chinese travellers.

Latest data revealed at the China Global Traveller Market update and seminar shared that there are 140,000 Chinese travellers visiting Dubai per month accounting to 1.7million per year. In terms of flight arrivals, there are 13 to 17 daily direct flights with 4000 plus seats a day. Alexander Glos – CEO i2i Group revealed in his opening statement that China is one of the biggest markets in the world, at a special semianr conducted to share how agents and hotels can attract more visitors from China to the UAE. In his comprehensive presentation he shared the various avenues available to conduct business with Chinese travellers. A key statement he made was that the Chinese travellers have evolved from pre-covid times. More on this story in our next TBN.

Visit Qatar and Huawei announced a partnership aimed at improving the tourism experience for Chinese visitors and showcasing Qatar as a leading travel destination in the Chinese market. This collaboration leverages the precise targeting capabilities of Huawei’s advertising platform, Petal Ads, to effectively reach and connect with potential travelers, reinforcing Qatar’s position as an attractive destination for Chinese tourists. The MoU was signed by Eng. Abdulaziz Ali Al Mawlawi, CEO of Visit Qatar, and Justin Chen, Global Head of Petal Ads, Huawei’s consumer cloud, representing Huawei, during Visit Qatar’s pavilion at Arabian Travel Market 2024. As part of this partnership, Visit Qatar and Huawei will develop an integrated travel ecosystem in Qatar, including the integration of Huawei products such as SkyTone for roaming data, Huawei Wallet for payments, Petal Maps for promotion and attractions, and AI-powered travel aids. In addition, visitors will be provided with advanced technologies supported by interactive and immersive tourism experiences that highlight Qatar’s famous tourist attractions. Leveraging the proven capabilities of Petal Ads, the MoU focuses on efforts to make Qatar a leading travel destination for Chinese tourists through joint marketing initiatives and harnessing Huawei’s vast and diverse media resources. This unique partnership also aims to attract the interest of Chinese travelers and direct their attention to Qatar and choose it as a preferred destination in their upcoming travel plans. Commenting on the collaboration, Eng. Abdulaziz Ali Al Mawlawi, CEO of Visit Qatar, said: “Through our strategic partnership with Huawei, we are taking an important step towards attracting more Chinese tourists and investors to Qatar. We also aim to develop a comprehensive travel ecosystem in Qatar and offer advanced technologies to visitors through interactive and immersive …

It was revealed by the latest research from Huawei’s Petal Ads platform that the number of outbound Chinese tourists visiting the Middle East increased by 54% with Egypt, UAE and Saudi Arabia as the top destinations. Sukhpreet Singh Ghataura, Director of Ecosystem Development at MEAI Huawei shared, “Between Q1 2023 and Q1 2024 the number of outbound Chinese tourists visiting the Middle East increased by 54%, with the UAE, Egypt and Saudi Arabia being the top destinations in the region for Chinese travellers. In 2023, China accounted for 10% of global travel, with a collective spending of approximately US $265 billion. The primary driver for China’s outbound tourists is the cultural experiences they can enjoy in foreign destinations.” He added: “In terms of when they travel, notable seasons are the May Day holiday, China National Day and the Spring Festival.” According to Huawei’s research, 66% of people travelling to the Middle East are looking to engage in cultural experiences, and the majority of outbound Chinese tourists are motivated by factors such as luxury offerings and sporting attractions. The research also identified a significant spike in the senior middle-class segment who prefer quality travel and have access to a higher disposable income. Parulis Cook commented: “In terms of the consumer research that Dragon Trail International has conducted, we can see major growth this year in terms of consumer confidence and intention to travel. In 2023, 30% of Chinese travellers said they would not leave China to travel, this figure is now down to 10%. Of the travellers that we surveyed this year, 5% had already travelled, and 18% had booked travel – of this, 94% had booked travel to more than …

According to research by Oxford Economics, outbound travel from China is estimated to almost double this year, compared with 2023 and will only be 22% below its peak pre-pandemic numbers of 155 million tourists in 2019, who spent over $250 billion overseas. Full recovery is expected to materialise in 2025, with the Middle East being the first region globally to recover its Chinese inbound market. Underscoring that prediction, Arabian Travel Market (ATM) 2024 which takes place at Dubai World Trade Centre (DWTC) from 6-9 May, is set to welcome twice the number of Chinese exhibitors and travel professionals, compared with its 2019 show. China lifted its covid-related travel restrictions on 8th January 2023, allowing Chinese tourists to travel abroad, without having to quarantine upon their return. Bookings for overseas travel during Chinese New Year, soared by 540% compared with the same period in 2022, according to data from the Chinese travel site Trip.com. Danielle Curtis, Exhibition Director ME, Arabian Travel Market commented, “Last year, some analysts were predicting that the Chinese outbound market would recover to around six million per month by the summer of 2023, driven in part by the pent-up demand especially from young, affluent Chinese. “However, that rebound wasn’t as great as many tourism professionals had hoped for and now analysts are confident that this year, we could see Chinese visitor numbers double year-on-year, with major destinations in the Middle East recovering quicker than any other internationally, especially for luxury travel. “That sentiment has also been borne out by the latest spending data for the 2024 Chinese New Year. According to Chinese payment platform Alipay, the number of Chinese overseas transactions were 7% higher than those recorded in 2019. …

On the sidelines of the HSMAI ME ROC ME Commercial Strategy conference, it was shared that Dubai welcomed 450,000 Chinese travellers between January to September 2023, in an exclusive interview with TravelTV Middle East with Hoor Al Khaja Senior Vice President International Operations, Dubai Economy and Tourism. She shared that China once again has returned within the top 5 source market to Dubai. She reiterated the various strategies implemented to attract this important market over the past year as the travellers started to explore Dubai once again, adding it to their bucket list destinations. Al Khaja mentioned, “China has been one of the key source markets for Dubai prior to the pandemic, it was the fourth major source market. It was one of the markets which took a longer time to comeback. We have seen Dubai as one of the bucket list markets for Chinese wanting to travel. If we look at January to September 2023, we have welcomed over 450,000 Chinese visitors so we are well on our way to achieving figures away beyond 2019. We have been conducting many special programmes with our trade partners. We hosted trade and tech partners from China so that we can regain the visitor numbers as before.”