Tag Archives: Beond

Red Sea Global (RSG) announced the launch of the first ever direct flight from Europe to Red Sea International Airport (RSI) conducted by beOnd, the world’s first premium leisure airline. The new route establishes a direct link between Europe and The Red Sea and AMAALA, offering European travellers seamless access to the world’s most exciting new luxury and regenerative tourism destinations. Guests will enjoy beOnd’s signature premium experience and RSI’s world-class design, meticulously shaped by innovation and a deep respect for the natural surroundings. The launch was celebrated with a special signing ceremony at TOURISE Global Tourism Summit in Riyadh, highlighting the collaborative spirit of the strategic partners driving this new era of luxury travel. “The launch of this direct route from Milan marks a defining moment for Red Sea Global and our destinations. It not only strengthens our connection with Europe, but also reflects our unwavering commitment to delivering extraordinary, luxury experiences. Together with our partners at beOnd, we are opening a new gateway to the Saudi Red Sea coast, ushering in the next chapter of the Kingdom’s Vision 2030 journey,” said John Pagano, Group CEO of Red Sea Global. RSI, operated by daa International, is the gateway to The Red Sea and AMAALA destinations, developed with sustainability at its core. Developed by RSG, the airport and destinations are the cornerstone of the Kingdom’s ambition to attract 150 million visitors by 2030 (updated from an original target of 100M). They are also supporting the Kingdom’s vision to increase tourism’s contribution to GDP, which has already shot from 3% to 7% since the launch of Vision 2030. Tero Taskila, CEO and Chairman of beOnd, stated: “We’re proud to be the first airline …

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