Tag Archives: Amadeus

Almosafer and Amadeus have strengthened their partnership with a renewed commitment that sets a new benchmark for AI-powered innovation, automation, and content exchange across the travel ecosystem, which was announced at the inaugural TOURISE Summit in Riyadh. This new phase of collaboration will focus on pushing the boundaries of travel technology to deliver smarter, more personalised, and touchless journeys, reinforcing both companies’ support for Saudi Arabia’s Vision 2030 and the Kingdom’s ambition to establish itself as a global tourism hub. At the heart of the partnership is the use of Amadeus’ AI and data analytics capabilities to unlock hyper-personalised offers, predictive recommendations, and tailored travel options for Almosafer’s customers. Enhanced content distribution will ensure that global travellers can access rich, localised inventory curated by Almosafer, matched to their preferences and powered by AI-driven insights. In hospitality, the collaboration will strategically activate Amadeus Value Hotels (AVH), enhanced with machine learning for dynamic hotel content curation to deliver more accurate, transparent, and high-quality accommodation options. In parallel, airport services will evolve with opportunities to integrate AI-enabled digital check-in, smart boarding passes, and predictive disruption management directly into Almosafer’s platforms – creating a seamless end-to-end journey. The companies are also advancing innovation in payments through Amadeus Outpayce, collaborating to bring virtual card solutions to scale across the ecosystem. By leveraging Outpayce’s capabilities, the renewed partnership aims to deliver greater efficiency, trust, and automation in travel payments, unlocking new value for both suppliers and partners. Building on years of collaboration across distribution and advanced travel solutions, Almosafer and Amadeus are now taking their partnership further with an ambitious focus on NDCX adoption. Almosafer intends to lead the way in the Kingdom by scaling NDC …

Saudi Arabia-based Adeera has signed a new agreement to use transformative travel technology, Amadeus Digital Media. Through advanced omni-channel advertising strategies, Adeera’s brands will be able to better target travelers at the moments they are most likely to book, across paid search, display, and social media. Thomas Grunder, Chief Commercial Officer at Adeera, says: “Using Amadeus’ market intelligence, we will be able to refine our outreach and offer travelers more compelling reasons to choose Adeera. The ability to integrate marketing, distribution, and data insight into a single platform stands out as a significant advantage. “Beyond the product, we appreciate the partnership approach with Amadeus and the opportunity to grow together as Adeera’s brands are being built. This mix of technology and collaboration provides us with the foundation we need to achieve our ambitious growth goals.” Adeera is working to transform hospitality in Saudi Arabia, showcasing the kingdom’s rich tradition of hospitality through locally inspired brands. As hospitality marketing evolves, the brand, backed by the Public Investment Fund, will harness data and technology, not just to reach travelers, but to truly understand and inspire them. Jan Tissera, President, International, Global Accounts and Destinations, Hospitality, Amadeus adds: “By using the data-driven marketing capabilities of Amadeus Digital Media, Adeera can seamlessly launch and optimize campaigns across multiple channels, ensuring its properties are visible to travelers at key decision-making moments. “Recent campaigns using Amadeus Digital Media have helped hotels and destinations achieve double-digit growth in direct bookings and occupancy, while lowering marketing costs. Together, we can set new benchmarks for excellence by creating meaningful, personalized experiences that connect with each traveler.”

Unveiled at World Travel Market (WTM) London, this renewed collaboration through Amadeus Digital Media aims to significantly boost visitor numbers to Abu Dhabi, targeting over 60% growth through Amadeus’ platforms compared to the previous year. The new initiative will leverage cutting-edge AI-powered programmatic campaigns to target travellers who are actively seeking their next destination. A key focus is to engage new consumers who may not have previously considered Abu Dhabi as a travel destination, thereby expanding the emirate’s global appeal. By increasing exposure to a wider consumer base and driving booking conversions, this collaboration is expected to bring substantial benefits to Abu Dhabi’s key industry stakeholders, such as hoteliers and travel agents. HE Saleh Mohamed Al Geziry, Director General for Tourism at DCT Abu Dhabi, said: “Our long-standing partnership with Amadeus has been instrumental in showcasing Abu Dhabi’s diverse offering to a global audience. This expanded collaboration is pivotal to our journey to achieve the ambitious goals set out in our Tourism Strategy 2030. By harnessing Amadeus’ advanced technology and extensive reach, we are not only aiming for escalated growth in visitor numbers but also strategically building destination awareness in new and emerging markets.” Campaigns stemming from the renewed partnership will strategically target diverse consumer segments, ensuring that Abu Dhabi’s rich cultural heritage, thrilling adventures, family-friendly attractions, and stunning coastal landscapes are prominently featured worldwide. Jan Tissera, President, International, Global Accounts and Destinations, Hospitality, Amadeus, added: “Our collaboration with DCT Abu Dhabi exemplifies our shared commitment to transforming travel through data-driven insights and innovative technology. By combining Amadeus technology and market intelligence with DCT Abu Dhabi’s visionary approach, visitor outreach can be refined to create meaningful, personalized journeys that truly …

Jazeera Airways has partnered with travel technology provider Amadeus to deploy Amadeus Segment Revenue Management Flex (Amadeus SRM Flex) which connects to Navitaire New Skies via Navitaire Revenue Management Services (RMIS). This solution introduces advanced forecasting, intuitive user interfaces and experience, as well as origin and destination visualization capabilities to unlock new revenue streams and elevate the passenger experience. Paul Carroll, Chief Commercial Officer, Jazeera Airways, commented: “At Jazeera, we are working to redefine the passenger experience through digital innovation. The adoption of Amadeus SRM Flex is a transformative step in this process, empowering us to respond faster to market shifts, optimize our network with precision, and unlock greater value.” Amadeus SRM Flex will see Kuwait-based Jazeera transform from a route-based revenue management approach to a network-focused strategy, aligned with an evolving hub-and-spoke model. The solution can automate routine tasks to boost efficiency and attract new revenue opportunities. With interactive visualizations and advanced data discovery tools, Jazeera can also gain a deeper understanding of traveler preferences, while pattern recognition and real-time data streaming transform raw information into actionable intelligence. Chris Anthony, Vice President, Strategy & Transversal, Amadeus, said: “We are proud to partner with Jazeera Airways as the carrier continues to grow its position in the Middle East. By combining Amadeus’ expertise in revenue optimization with its global technology leadership, Jazeera is well-positioned to enhance competitiveness and achieve sustainable revenue growth.” Founded in 2004, Jazeera Airways is a leading low-cost carrier based in Kuwait, serving over five million passengers across a network of more than 60 destinations in the Middle East, Central and South Asia, Africa, and Europe.

flyadeal has taken another step to widen its distribution strategy by going live on the Amadeus booking platform giving travel agents access to the airline’s growing network of flights. Beginning with the domestic market – home to almost 4,000 travel agents accredited to the International Air Transport Association (IATA) – flyadeal will implement a phased rollout of the reservation tool to the trade in more countries over the next few months. When agents search for a particular route, the Amadeus GDS now displays flyadeal among the operating airlines. As a digital first airline, connecting with a global distribution system (GDS) is a significant strategic move since flyadeal launched its first flight in September 2017. flyadeal now operates over 200 daily scheduled services from bases in Riyadh, Jeddah and Dammam to more than 30 destinations across the Kingdom of Saudi Arabia and in the Middle East, North Africa, Europe and South Asia with a fleet of 42 Airbus A320 aircraft. Steven Greenway, flyadeal Chief Executive Officer, said: “Signing up with Amadeus is a historic step for flyadeal. GDS connection expands distribution of our inventory of flights and fares, and offers the wider travel agency community with instant access, convenience and booking capability through their desktop terminals. “Having scaled our operations over the years, building a strong domestic network of flights and increasingly moving into international operations, our business has evolved into more partnerships, including travel agencies which we see as a vital part of our growth story to complement our own direct booking channels.” Rogier van Enk, flyadeal Chief Commercial and Customer Experience Officer, added: “As we start off in our home market of Saudi Arabia, the Amadeus booking tool will be …

Amadeus Gulf  announced a strategic partnership with SATA, one of the leading travel agencies in the Northern Emirates. This collaboration aims to enhance travel solutions and contribute significantly to the growth of the travel industry across the UAE. By combining Amadeus Gulf’s advanced technology and distribution capabilities with SATA’s strong market presence and expertise, the partnership is set to deliver innovative services and seamless experiences to travelers and industry stakeholders alike. Both companies are committed to supporting the evolving needs of the UAE’s dynamic travel market, strengthening industry infrastructure, and fostering greater connectivity within the region. This alliance reflects Amadeus Gulf’s ongoing dedication to building strong local partnerships that drive growth, improve efficiency, and elevate service standards in the travel sector across the Gulf region.

Shiji and Amadeus announced a new partnership to offer hotel companies a full range of technology solutions in one place. This includes Property Management Systems (PMS), Point of Sale (POS), Central Reservation Systems (CRS), and tools for sales, catering, and operations. Shiji, known for its fast-growing PMS and support for food and beverage outlets worldwide, is joining forces with Amadeus, a well-respected name in travel technology. Together, they will share one image database and provide smooth, reliable service to make hotel operations easier. This partnership is more than just connecting systems. It’s about working together to give hotels the best technology and support they need to operate well and serve their guests better. By combining their strengths, Shiji and Amadeus aim to help hotels run more smoothly and deliver better experiences with trusted technology and service.