Tag Archives: Al Qimmah

Accor signed a master development agreement with BinDawood Investment, through its dedicated hospitality arm Al Qimmah, to develop and manage a portfolio of over 3,000 keys across Saudi Arabia, including landmark projects in the Holy Cities. The first phase will feature four flagship projects, including a new-build 288-key Swissôtel in Jeddah, which will be strategically located near King Abdulaziz International Airport and is set to open in 2029. Simultaneously, Madinah will welcome a new-build 1,015-key Mövenpick property in the northwest of the city, offering excellent connectivity via the Abu Bakr Al Siddiq road and convenient access to the Holy Mosque, also opening in 2029.The agreement solidifies BinDawood Investment role as a leading investor in the Kingdom’s hospitality transformation, confirming its alignment with the nation’s tourism plans for the decades ahead. As part of the agreement, Accor will introduce its premium, midscale, and economy brands across a diverse range of developments, spanning city hotels, serviced apartments, resorts and properties designed to serve religious tourism. Further bolstering Accor’s presence in the Holy Cities, Makkah will see the transformation of two existing properties. The ibis Styles Makkah Mesfalah, an 801-key economy hotel less than 2 km south of the Holy Mosque, will undergo a full renovation to provide enhanced accessibility for pilgrims, with reopening scheduled for 2027. Similarly, the Mercure Makkah Shesha, a 1,078-key midscale hotel conveniently located near the Mina pilgrimage site, will also undergo a complete renovation, welcoming guests in 2027. Following the announcement of the agreement, Dr. Abdulrazzaq Bindawood, Chairman said: “Through BinDawood Investment and its subsidiaries, we are proud to be shaping a new chapter in the Kingdom’s hospitality journey. Our partnership with Accor underscores our commitment to becoming …

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