Tag Archives: 2025

The 26th session of the UN Tourism General Assembly concluded with the adoption of the Riyadh Declaration on the Future of Tourism, a momentous step taken by member states toward enhanced cooperation over the next 50 years. The Declaration reaffirms the Kingdom’s leadership in global tourism and its position at the heart of major, industry-changing decisions, as the ground-breaking Declaration is poised to play a central role in advancing the 2030 Agenda for Sustainable Development, emphasizing sustainability, digital innovation, AI integration, and inclusive tourism economies. The Riyadh Declaration on the Future of Tourism is a shared roadmap to guide the sector’s next half-century around sustainability, inclusion and AI-powered innovation. It underscores strengthening international cooperation, resilience, and the empowerment of local communities, setting a vision to ensure tourism remains a force for economic growth, cultural understanding, and environmental stewardship worldwide. His Excellency Ahmed Al Khateeb, Minister of Tourism, said: “From Riyadh, we move from declarations to delivery. The agreements signed here and the platforms we are launching will mobilize investment, upskill our people, digitize our SMEs, and protect culture and nature. As home to UN Tourism’s Regional Office for the Middle East, the Kingdom will continue to convene partners and deliver measurable outcomes, so tourism remains a bridge between nations and a driver of shared prosperity.” “The declaration’s adoption signals renewed determination among the international community to unlock the full economic and social value of tourism as we pursue the SDGs. It is also a vote of confidence in Saudi Arabia’s position as a facilitator of dialogue and a new hub for collaboration.” During the UN Tourism 26th General Assembly, delegates also ratified the appointment of Shaikha Nasser Al Nowais as …

Pullman Hotels & Resorts announced its brand transformation and vision for the future — a milestone designed to inspire, energize, and strengthen Pullman’s position as one of the world’s most dynamic hotel brands. The brand transformation marks a bold new era for Pullman Hotels & Resorts. The refreshed hotel experience introduces a new design language, energizing guest experiences, and a renewed approach to meetings and social gatherings. “Pullman’s transformation marks the start of an exciting new era,” explains Benoît Racle, Global Brand President, Premium, Accor. “This is a complete reimagining of how Pullman connects people and ideas. Each hotel becomes a place of exchange, where energy, culture, and creativity collide. It is a privilege to unveil this new chapter at TOURISE — a global stage that mirrors our own ambition to shape the future of travel — and marks the beginning of a movement that will continue to unfold across our hotels worldwide.” With more than 150 hotels in over 40 countries and 70+ additional addresses in the pipeline, Pullman continues to expand its reach across key markets in the Middle East, Asia, the Pacific, Europe, and Africa. The next phase of the transformation will be brought to life through new flagship openings, including Pullman Royal Key Wellness Resort in Guadeloupe, Pullman Kolašin Breza in Montenegro, and Pullman Tokyo Ginza in Japan, which exemplify the brand’s forward-thinking approach to design, connection, and creativity. Executives unveiled a first look at the transformation this week at TOURISE, a landmark new global platform launched by the Saudi Tourism Authority (STA) that aims to reshape the future of tourism. Designed to accelerate Saudi Arabia’s tourism vision, TOURISE unites governments, investors, and global brands to …

Sustainability, tourism investments and the rise of the Chinese market were in the spotlight during the first day of World Travel Market London. Investment and education took centre stage during the Ministers’ Summit, which was taking place for the 19th time. Delegates heard how public-private partnerships can be effective mechanisms to grow tourism, with ministers from destinations as varied as the Philippines, Kenya and Ecuador sharing how they are using fiscal incentives to attract investment. Educating the younger generation about the benefits of a career in tourism was also framed as a vital part of the industry’s future success. Representatives from Greece, Portugal and France offered slightly different approaches to education, but all agreed about the need to have a workforce skilled in the specific needs of tourism – as well as the role that the industry should play in promoting tourism as a fulfilling and rewarding career path. The Sustainability Conference at WTM London began with a session entitled ‘Other Worlds Are Possible: Reimagining Tourism’s Purpose’. Independent climate action expert Jeremy Smith spoke about reframing tourism’s role within the climate emergency. He suggested travel companies should think not only in terms of reducing emissions but also how they could enable tourists to see and understand the real-world impacts on communities. Climate literacy “will come through what we feel, not what we read”, he contested. Smith, who launched the Travel Declares a Climate Emergency network in 2019, talked of his own experience charting wildfires near his home in France, which, like flooding, was becoming “less and less exceptional.” He praised companies which were enabling, for instance, hotels to be staffed by refugees and walking tours to be conducted by people …

“The Middle East remains a strategic growth market for ITB Asia, with strong participation from the Oman Ministry of Heritage and Tourism and growing interest from other key stakeholders across the region. Buyers from the Middle East are especially important as they bridge Asia-Pacific suppliers with the region’s fast- rising demand for MICE, luxury, and wellness travel. As the Middle East invests heavily in tourism and experiential offerings, ITB Asia provides a vital platform for cross-regional partnerships and high-value business opportunities that benefit both markets,” shared Darren Seah, Executive Director of Messe Berlin Asia Pacific and organiser of ITB Asia, MICE Show Asia, and Travel Tech Asia with media partner TravTalkME. “For Middle Eastern participants, ITB Asia is the gateway to the fast-growing Asia- Pacific market. The show connects them directly with high-quality buyers and destinations that align with the region’s expanding interests in wellness, medical, adventure, and experiential travel. With stronger air connectivity and rising two- way travel flows, ITB Asia provides an ideal platform for tourism boards, airlines, and operators to build partnerships, promote new offerings, and tap into Asia’s dynamic traveller base.” This year marks a major milestone in ITB Asia’s 17-year history. For the first time, the show will occupy five halls across two levels at the Sands Expo & Convention Centre — our largest footprint to date. We’re also welcoming over 1,500 buyers, the highest participation in ITB Asia’s history, reflecting the event’s growing scale and influence in the global travel industry. Beyond size, ITB Asia 2025 stands out for its diversity and international reach, with first-time participants from Azerbaijan, Lithuania, Hungary, Tamil Nadu, Danang, and the Kaohsiung City Government. A key new feature is the …

Ferrari World Yas Island, Abu Dhabi is bringing back its spectacular ‘Roof Walk’ experience, inviting guests to step onto the iconic red roof and take in breathtaking panoramic views of Yas Island. There’s truly no better way to elevate your outdoor plans, literally. Perfect for Ferrari enthusiasts, thrill-seekers and families alike, this one-of-a-kind activity offers a guided journey on top of the world’s largest Ferrari logo. Available daily from 10:30 am to 7:00 pm, the ‘Roof Walk’ accommodates up to eight guests per session, ensuring an intimate and unforgettable experience. Please note that timings may vary based on weather conditions, so plan your visit accordingly. Whether guests are celebrating a special milestone, impressing your date, or creating memories with family, this experience promises a unique perspective that will leave everyone talking. Tickets start at AED 85 for park visitors and AED 125 without park access. After conquering the rooftop, don’t miss the rest of Ferrari World Abu Dhabi’s 43 exhilarating rides and attractions, including the groundbreaking Ferrari-themed Esports arena. With adventure, innovation, and fun for all ages, Ferrari World Abu Dhabi is the ultimate destination this season.

As the global Travel & Tourism sector is set for another record-breaking year, the eyes of the world are on Rome as the curtain is raised for the 2025 World Travel & Tourism Council (WTTC) Global Summit, the most important event in the Travel & Tourism calendar. The event opened today with an opening press conference at the architecturally impressive Auditorium Parco della Musica, featuring WTTC Interim CEO Gloria Guevara, WTTC Chair Greg O’Hara, WTTC Chair-Elect Manfredi Levebvfre, Italian Minister of Tourism Daniela Santanchè, President of Lazio Francesco Rocca, and Mayor of Rome Roberto Gualtieri. Across the next three days, more than one thousand delegates, including 310 CEOs and Chairs, will explore the opportunities and challenges shaping the future of Travel & Tourism. This year’s Summit programme will include sessions focusing on bolstering economic growth and job creation, to the power of Artificial intelligence and seamless travel. The event will also shine a light on investment opportunities in Italy, and trends such as wellness and sport tourism, luxury rail travel, and the benefits of hosting global mega events. WTTC will also be launching its latest new reports including Future of the Travel & Tourism Workforce, which highlights how governments, businesses, and educators can work together to prepare for the future, and its 2025 Environmental & Impact Research. The Summit will feature an extraordinary line-up of speakers, including Italy’s Prime Minister Giorgia Meloni, who will deliver the keynote at tomorrow’s opening ceremony. Other high-profile voices include Italy’s Minister of Tourism, the Hon. Daniela Santanchè; Saudi Arabia’s Minister of Tourism, His Excellency, Ahmed Al-Khateeb; Deputy Malta Prime Minister and Minister for Foreign Affairs and Tourism, Hon. Ian Borg; and the newly elected UN Tourism Secretary-General H.E. Shaikha …

The Middle East has become one of the most active regions in reaffirming its stance on tourism and sustainable transformation. It is quite ironic that we celebrate World Tourism Day today 27th September under a theme so relevant in this region. Over the past few years the Middle East has emerged as one of the fastest growing tourism hubs driven by national visions, megaprojects and its expanding hospitality sector. This year’s celebration is a reminder that tourism is more than just about destinations and experiences, it is stewardship of cultural heritage, preservation of natural landscapes and most importantly empowerment of local communities. We have witnessed over the years how the Middle East has been setting new benchmarks by aligning tourism with green mobility, renewable energy, eco-conscious hospitality and digital innovation whilst it remains deeply rooted in heritage and traditions. The Middle East has set a great example as it has become a catalyst for sustainable transformations, balancing growth with responsibility to create a more inclusive and environmentally conscious future for global travel. TTME spoke with the leaders in the industry about their plans for this year. Julia Simpson, President & CEO, World Travel & Tourism Council (WTTC): World Tourism Day is a celebration of Travel & Tourism’s power to inspire, connect and create lasting prosperity. This year’s host, India, embodies the spirit of “Tourism and Sustainable Transformation”, showing how investment in sustainable infrastructure, digital innovation and resilient communities can drive growth that endures. By uniting vision and action, we can protect cultural and natural treasures, empower communities and drive prosperity. Together, we can ensure Travel & Tourism remains a force for good for generations to come. Fahd Hamidaddin, CEO of Saudi …