Cvent Accelerate Dubai 2025 sets new benchmark for innovation in events, hospitality

Cvent Accelerate Dubai 2025 concluded with record-breaking success at Atlantis – The Palm, drawing nearly 500 event planners, marketers, and hospitality professionals. The event marked its third edition with a powerful showcase of innovation, strategy, and sustainability shaping the future of the MICE industry. Industry leaders highlighted the transformative power of AI and event technology in delivering immersive, data-driven, and sustainable experiences. Gokul Bajaj, Country Head, UAE at Cvent, emphasised the shift from logistics to experience-driven events, with the UAE emerging as a pioneer in adopting cutting-edge solutions. Sessions explored Event-Led Growth (ELG), multi-sensory event design, and strategic alignment with business goals, equipping attendees with actionable insights to drive growth and engagement. Underscoring its commitment to sustainability, Cvent partnered with ZEERO Events to plant 287 mangrove trees in Mozambique and offset over 64 tons of CO2e, replacing traditional giveaways with eco-friendly tree swag. The growing turnout reflects the event’s impact as a vital platform for collaboration, innovation, and future-forward thinking in the events and hospitality landscape.