Category Archives: NTO (National Tourist Offices)

Emirates has pledged its support to promoting tourism in Thailand through a Memorandum of Cooperation (MoC) signed with the Tourism Authority of Thailand (TAT). Under the agreement, both the tourism body and Emirates will explore joint initiatives and opportunities for collaboration that will enhance each party’s marketing and promotional efforts to attract travellers to Thailand. The MoC was signed by Orhan Abbas, Senior Vice President of Commercial Operations – Far East at Emirates and Chattan Kunjara Na Ayudhya, Deputy Governor for International Marketing (Europe, Africa, Middle East and Americas), in the presence of HH Sheikh Ahmed bin Saeed Al Maktoum, Emirates Group Chairman and HE Phiphat Ratchakitprakarn, Thailand’s Minister of Tourism and Sports. Also present at the signing ceremony were Yuthasak Supasorn, Governor of the Tourism Authority of Thailand, HE Chairat Sirivat, Consul-General of Thailand to the UAE and Adnan Kazim, Chief Commercial Officer, Emirates. Through the MoC, Emirates will develop initiatives to boost tourism to the Kingdom by showcasing it to customers across its global network. The airline will also engage in efforts to promote the country through its network of agents in key strategic markets in addition to collaborating on joint familiarisation trips designed to appeal to various customer segments. Orhan Abbas, Senior Vice President of Commercial Operations – Far East at Emirates said: “Emirates launched operations to Thailand more than 30 years ago, and its destinations are among the most popular in our Southeast Asian network, especially amongst holidaymakers from the US, Europe, and the Middle East. We are delighted to join hands with the Tourism Authority of Thailand to boost tourism to the country, and build on the success achieved over the years, thanks to our …

With momentum continuing to accelerate across Dubai’s tourism industry, the Dubai College of Tourism (DCT), a part of Dubai’s Department of Economy and Tourism (DET), is ramping up efforts to increase the number of professional tour guides to cater to Dubai’s diverse visitor profile, further enhance the overall tourism experience and maintain the city’ position as one of the world’s most recommended travel destinations. The latest drive by DCT is to encourage talented individuals to pursue a career as a tour guide. The College runs a world-class year-round training programme for tour guides with the aim of helping prospective candidates obtain a valid Dubai tour guide license, which is a pre-requisite for those interested in taking up this occupation. The training programme hosted by DCT is delivered entirely online and designed to make the process of getting the Dubai tour guide license as convenient as possible, while teaching participants how to correctly present Dubai and its culture to international visitors, as well as key hospitality skills. As Dubai continues to lead global tourism recovery with campaigns and initiatives worldwide to further consolidate and sustain its global appeal in both existing and emerging source markets, DCT envisages that the arrival of visitors from a range of nationalities and cultural backgrounds will create high demand for tour guides, especially those with specific language skills including Portuguese, Spanish, Bulgarian, Serbian, Albanian, Slovakian, Czech, Poland, Romanian and Hungarian. Essa Bin Hadher, General Manager, Dubai College of Tourism, commented: “With the steady increase in global travellers making Dubai their destination of choice and with the in-dustry continuing to regain its vibrancy, it is crucial to deliver exceptional visitor experiences across the board in line with …

Mosques around the Emirate of Sharjah are offering spectators a glimpse into Islamic designs and patterns as they host enchanting light shows during Sharjah Light Festival 2022, organised by the Sharjah Commerce and Tourism Development Authority (SCTDA). The festival is set to continue until February 20 and cover various regions of the emirate, transforming Sharjah’s landmarks into a canvas for dazzling shows that reflect the emirate’s history and chart its path for the future. The displays highlight the architectural aesthetics of Sharjah’s mosques, famed for their stunning Islamic designs. The renowned Al Noor Mosque is hosting a show titled ‘Beauty by Contrast’, which recounts how art – and particularly, Islamic art – has been a universal language and a powerful tool for communication throughout history. The display blends geometry, architecture, physics, mathematics, and philosophy to tell the story of art’s influence on the world. The show culminates in a modern and digital interpretation of the universal language, dramatically contrasting shapes and sequences to explore art’s role in the future. Meanwhile, Sharjah Mosque serves as the backdrop for ‘The Harmony of Islamic Motifs’, a show that brings attention to the beauty and harmony of timeless Islamic motifs, underlined with fast digital designs that infuse the show with a contrast of evolution and speed. Act 1 represents the ‘initial vision’ of the emirate with a spiral of light that appears from shifting sands, while Act 2 focuses on the ‘present’ with digital lines, bright colours, and calligraphy representing progress and development. Finally, Act 3 uses simple lines to delineate the platforms of the mosque – an assured, harmonious introduction to the ‘future’. Rounding up the list is the Rashid bin Ahmed Al …

Emirates signed a Memorandum of Understanding (MoU) with Maldivian, the national airline and leading domestic carrier in the Maldives, to explore codeshare, interline, and joint holiday package opportunities. Adnan Kazim, Emirates’ Chief Commercial Officer, said: “Maldives is one of the most popular leisure destinations in Emirates’ network and we are very pleased to be exploring a partnership with the nation’s local carrier. A codeshare and interline agreement will immensely benefit both carriers. For Emirates customers, its enhanced connectivity to and from the Maldivian archipelago. For Maldivian travellers, it’ll ease access to our extensive network of more than 120 destinations, via Dubai. We look forward to continue strengthening our partnership and to offering customers a seamless travel experience.” Ibrahim Ameer, Minister of Finance of the Republic of Maldives, said: “Emirates’ impact to the Maldives’ tourism industry is significant, with the airline ranking first in terms of international passenger traffic. The possible partnership between the two airlines will benefit the Maldivian economy and strengthen economic ties between the Maldives and the United Arab Emirates.” Mohamed Mihad, Maldivian’s Managing Director, said: “The opportunity to explore a partnership with the largest airline in the world brings about endless opportunities for Maldivian. The growth prospects that could follow such a partnership is key when we look to expand our operations and develop partnerships that will allow us to position ourselves in the post Covid aviation industry. The interline and codeshare arrangement being explored would enable both Maldivian as well as Emirates to enhance the connectivity and expand on the service offerings.” The two carriers are reviewing a codeshare agreement that will enable Emirates’ customers to conveniently book and connect from Male’ to more than 15 …

The Philippines brought to life its 4,000-year story in its push for cultural sustainability at Expo 2020 Dubai, which witnessed one of its grandest National Day celebrations to date. From the flag raising ceremony at the Philippines Pavilion and the Al Wasl Plaza, to the magnificent culmination gala presentation at the Jubilee Park, the Philippines added elements of the importance of preserving and retelling the story of their rich cultural history through visual art, immersive music, and impressive artistic performances. With cheerful smiles and upbeat vibes, the Philippines filled the streets of Expo 2020 Dubai with day-long celebrations of colorful, fun-filled cultural festivities witnessed by thousands of Filipinos come came in from all over the UAE, alongside thousands more of Expo 2020’s visitors last February 11, Friday. Philippines Department of Trade and Industry Assistant Secretary for the Trade Promotions Group and PH Expo 2020 Dubai Alternate Commissioner General Rosvi C. Gaetos underscored that not only was the one-day event well-attended and received by Filipino expats, it likewise captured the hearts of Expo 2020’s visitors from all around the world. “It’s always a delight to see our fellow Filipino compatriots who have driven from all seven emirates to converge in Dubai for this momentous occasion that celebrates the pride of our nation. As equally astounding is how Expo 2020 Dubai’s global audiences resonated and responded with smiles and gratitude to all of our events and presentations, and joined in the excitement of our festivities,” said Gaetos. The Philippine flag was raised twice – both in the Philippines Pavilion and in the Al Wasl Dome on Philippines National Day, with many Filipinos singing the Philippine National Anthem with pride at the world’s …

National tourism agency VisitBritain launched a new multi-million-pound global campaign to drive inbound tourism, as Britain gears up for a year of landmark events. The £10 million international GREAT Britain marketing campaign ‘Welcome to Another Side of Britain’ was formally launched by The Rt Hon Nadine Dorries MP, Secretary of State for Digital, Culture, Media and Sport (DCMS) at a VisitBritain reception on 9 February in Dubai, UAE. The event, hosted by Dame Judith Macgregor, chair of the British Tourist Authority and Tricia Warwick, VisitBritain Director for Asia Pacific, Middle East and Africa (APMEA), was in support of the wider programme for UK National Day at Expo Dubai. Also in attendance was the British Ambassador to the UAE Patrick Moody, the Leader of Birmingham City Council Councillor Ian Ward, as well as top tourism industry and travel trade executives from India, the GCC, the West Midlands in England and international media. VisitBritain’s ‘Welcome to Another Side of Britain’ campaign is putting the spotlight on Britain’s cities, hit hard by the absence of international visitors, as well as on messages of welcome and reassurance. It is also capturing the major events this year, set to be global tourism draws, including HM The Queen’s Platinum Jubilee, the Birmingham 2022 Commonwealth Games and ‘Unboxed,’ the UK-wide celebration of creativity, to drive tourism to Britain. UK Secretary of State for Digital, Culture, Media and Sport Nadine Dorries said: “This brilliant campaign will highlight the best of the UK to the world and show that we are open and ready to welcome back international visitors.” “2022 is a fantastic time to visit thanks to major events including Her Majesty The Queen’s Platinum Jubilee, the Birmingham …

Sharjah Commerce and Tourism Development Authority (SCTDA) has officially inaugurated the 11th Sharjah Light Festival – themed ‘Echoes of the Future’ – which includes a series of activities and shows, held under the patronage of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, UAE Supreme Council Member and Ruler of Sharjah, until February 20, 2022. The event was held tonight at University City Hall and included the Festival opening act, attended by representatives of local and international media in the UAE, as well as an enthusiastic crowd. Speaking at the event, SCTDA Chairman His Excellency Khalid Jasim Al Midfa said that the Festival, now in its 11th edition, is “one of the hallmarks of the success and originality of our emirate’s tourism sector, organised every year by the Sharjah Commerce and Tourism Development Authority, under the patronage of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah. This event is an extension of years of hard work and dedication to charting a bright future for the Emirate of Sharjah – a future that cements its name and praiseworthy reputation as an unparalleled tourist destination teeming with culture, art, and authentic heritage, all the while being up to speed with visitors’ needs and requirements, and on a par with the world’s leading destinations.” “We are immensely proud of the accomplishments the tourism sector is making each year, guided by the forward-thinking vision and boundless support of our wise leadership, represented by His Highness the Ruler of Sharjah,” H.E. Al Midfa added. “Over the course of the past 50 years, this vision has served as the foundation for Sharjah’s development and progress. And today, …

Dubai’s key international markets regain momentum with positive performances led by No.1 source market India with 910,000 visitors, followed by KSA, Russia and UK. Dubai welcomed 7.28 million international overnight visitors between January and December 2021, representing 32 per cent year-over-year growth (YoY), establishing a momentous marker in the global tourism recovery, and setting the city firmly on course to achieve sustainable growth on its way to becoming the world’s most visited destination. According to the latest data published by Dubai’s Department of Economy and Tourism (DET) international visitation to the city surpassed 3.4 million visitors in the fourth quarter of 2021, achieving 74 per cent of the total pre-pandemic tourist arrivals of Q4 2019, and paving the way for hotels in Dubai to deliver a stellar fourth quarter performance that surpassed pre-pandemic levels. A positive trend which is expected to continue throughout 2022 and beyond, the 2021 visitation figures underline the resilience and resurgence of the city’s travel and tourism sector and reaffirm the role of tourism as a key driver of economic growth, while further validating Dubai’s recent selection as the world’s most popular destination in the Tripadvisor Travellers’ Choice Awards 2022. HE Helal Saeed Al Marri, Director General, Dubai’s Department of Economy and Tourism, commented: “Under the visionary leadership and guidance of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, our ability and agility in achieving a remarkable turnaround amid continuing global challenges has cemented Dubai’s position as the destination of choice for international travellers. The outstanding performance also advances our journey towards becoming the most visited destination and the world’s best city to live and …

Already a firm favourite amongst travellers and their four-legged friends, the team at Ras Al Khaimah Tourism Development Authority (RAKTDA) introduces Ras Al-K9, a pet-friendly program running across 25 hotels, restaurants, pet friendly-festivals, outdoor parks and beaches in the Emirate. Ras Al Khaimah is the perfect getaway for exploring the great outdoors with dogs. From spectacular wadi walks and mountain hikes on Jebel Jais to chilled out beachside café lunches, desert adventures and overnight stays, there is plenty of experiences on offer across its stunning landscapes – the sea, desert and spectacular mountains – especially this season with milder temperatures. Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority, commented: “Ras Al Khaimah’s natural typography alongside its spirit of genuine hospitality appeals to both travelers and their four-legged friends. We understand how hard it can be to leave a beloved pet at home while on holiday so we made it as easy as possible for guests to bring their pawsome family members with them. Ras Al-K9 is a community initiative, tapping into the Emirate’s affinity for dogs and providing hassle free options to explore, engage and stay in Ras Al Khaimah. Teaming up with Ras Al Khaimah Animal Welfare Center, hotel partners and others committed to animal welfare, we aim to create an inclusive and supportive community for both visitors and their canine companions.” Set tails wagging with beachside & inland frolics: The Emirate is famed for its pristine white sandy beaches, most of which are open to dogs and their hoomans and offer up the ideal spot to spend the day snoozing under a beach umbrella, catching a frisbee or splashing around in the water. Firm favourites include …

His Excellency Ahmed Al Khateeb, Minister of Tourism of Saudi Arabia announced a three-year Digital Tourism Strategy, in the next step of the Kingdom’s continued reform of the sector. The announcement was made today at LEAP, Saudi’s largest-ever tech event held in Riyadh. The Ministry of Tourism is pioneering nine innovative programs consisting of 31 core initiatives by 2025 – positively impacting residents, visitors, investors and the public and private sectors. These programs will accelerate the Kingdom’s National Tourism Strategy and Vision 2030 targets, including 100 million new visits, tourism’s 10 percent GDP contribution and 1 million new tourism jobs. His Excellency Ahmed Al Khateeb, Minister of Tourism of Saudi Arabia said: “The Digital Tourism Strategy will help us to redesign tourism in the Kingdom and achieve our ambitious Vision 2030 objectives of having Saudi Arabia become a world-leading tourist destination. The Kingdom’s execution of this strategy over the next three years will inspire the tourism sector globally.” The Digital Tourism Strategy aims to position the Kingdom as the global digital tourism leader. Application of the Strategy aims to provide tourists and stakeholders with a more seamless experience that enables a thriving tourism sector. The strategy focuses on a number of areas: Seamless Travel: Providing digital solutions to simplify travel procedures Ease of Doing Business: Launching a unified platform to connect tourism service providers and applications Innovation: Creating an experimental environment that will allow technology innovators to test new digital tourism solutions Digital Travel: Supporting tourism extended reality applications (e.g. virtual or augmented reality) Encouraging Sustainability: Rewarding tourists for eco-friendly behaviors Informed Decision Making: Building solutions that gather data and provide analytics for the tourism sector Skilled Digital Workforce: Creating …