Category Archives: NTO (National Tourist Offices)

29th edition of the Arabian Travel Market concluded day two with great success. According to some of the exhibitors this year’s ATM is one of the best in terms of business meetings. His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of Dubai Civil Aviation Authority, Chairman of Dubai Airports, Chairman and Chief Executive of Emirates Airline and Group and Chairman of Dubai World shared that Dubai continues to strengthen its position at the forefront of global travel and tourism recovery by hosting global events that bring together decision-makers in the sector from across the region and the globe, contributing to worldwide efforts to open new growth horizons for the industry. Dubai’s ability to provide a safe environment for both tourism and prominent global events over the past two years and its success in overcoming the repercussions of the recent worldwide health crisis have enabled it to welcome large numbers of visitors from all over the world. “Dubai provides a unique model for sustainable development that not only promotes economic progress within the nation but also stimulates growth in the region and broader global markets. The Arabian Travel Market provides a vital platform for tourism and travel industry leaders in the Middle East and across the world to connect and network with each other and discover new opportunities for growth, collaboration and success,” he said. Taking place from Monday 9 to Thursday 12 May, this year’s event is more than 85% larger than ATM 2021 in terms of floorspace, with growth in every single region. ATM 2022 features 1,500 exhibitors, representatives from 158 global destinations, and an anticipated 20,000 attendees. The live show will be followed by ATM Virtual, which will …

The German National Tourist Board (GNTB) is providing inspiration for GCC tourists to visit Germany this year, by relaunching their highly successful German.Local.Culture. campaign, as well as launching its ‘Embrace German Nature’ campaign in the GCC, at Arabian Travel Market (ATM) 2022. The campaigns form a compelling tourism proposition that appeal to GCC travellers, with harmony between generations, traditions and different cultural influences. It reflects authentic, local experiences in urban destinations while shining a light on rural areas and their sustainable tourism. “We want to inspire GCC travellers. Germany is a diverse destination and ideal for longer holidays for the culturally minded, for families and for those who enjoy outdoor pursuits and natural beauty,” said Yamina Sofo, Director of Sales & Marketing for the GCC, at the German National Tourist Office (GNTO), an affiliate of the German National Tourist Board (GNTB). Germany is once again becoming an extremely popular destination for GCC Nationals. Pent up demand from GCC Nationals, resulted in 518,516 overnight stays in Germany during 2021, an 82.3% increase over 2020. In December 2021 alone, despite the outbreak of the Omicron variant, Germany recorded over 54,493 overnight stays from GCC Nationals, an increase of 335%, compared with the same period in 2020, “These figures show that Germany is a preferred destination for GCC Nationals. Visitor numbers in 2021 rebounded significantly, which is even more impressive given COVID travel restrictions in Germany only eased end of June 2021. The GCC is now the highest inbound performing region within Asia, Australasia and South Africa,” added Sofo. This has clearly been supported by the way in which the GCC countries have responded to the pandemic, particularly the UAE and Saudi Arabia, …

The opening session of the 29th edition of Arabian Travel Market (ATM) started off their official sessions with a spotlight on the future of international travel and tourism within the region and beyond. As the post-pandemic recovery of the Middle East’s travel and tourism sector continues apace, industry leaders took to the ATM Global Stage to explore the latest trends and global movements that are steering the sector forward. Flexibility, responsiveness, sustainability and innovation were all highlighted as catalysts for long-term success. Moderated by Eleni Giokos, Anchor and Correspondent at CNN, the opening session’s panellists included Issam Kazim, Chief Executive Officer, Dubai Corporation for Tourism and Commerce Marketing; Scott Livermore, Chief Economist at Oxford Economics; Jochem-Jam Sleiffer, President – Middle East, Africa and Turkey at Hilton; Bilal Kabbani, Industry Head – Travel and Tourism at Google; and Andrew Brown, Regional Director – Europe, Middle East and Oceania at the World Travel & Tourism Council (WTTC). Commenting on the ever-increasing importance of environmentally responsible travel and tourism, Issam Kazim said: “A few years ago, we launched special awards to recognise the efforts that hotels in Dubai are making in advancing sustainability within the emirate’s tourism industry. We have now broadened this with the continued support of our valued stakeholders and partners to ensure that everyone operating in the travel and tourism space is working with sustainability at top of mind. We are also highlighting its importance to residents and visitors, as evident in the launch of the Dubai Can sustainability initiative. “With the post-pandemic era set to create a highly competitive landscape, our successful tourism recovery strategy is still evolving in keeping to the disruption taking place across global tourism. As …

Tourism 365 announced its participation in this year’s Arabian Travel Market with the aim of showcasing Abu Dhabi’s leisure tourism sector. The tourism development company’s attendance at the travel trade event will showcase its strategic partnership with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Etihad Holidays and also marks close to a year in operations following its launch in late June 2021. Humaid Matar Al Dhaheri, Managing Director and Group CEO of Abu Dhabi National Exhibitions Company.: “Our strategic partnership with (DCT Abu Dhabi) and Etihad Holidays looks to enhance Abu Dhabi’s tourism sector throughout the summer and in the coming year. Tourism 365 launched at the start of the second half of 2021 as part of ADNEC’s strategy to develop Abu Dhabi’s leisure tourism sector.  We look forward to placing Abu Dhabi as one of the world’s leading tourist destinations, with advanced travel technology, greater connectivity and standalone packages for the global traveller. We are proud to be a leading group that contributes to the sustainable growth of Abu Dhabi’s tourism industry. Our aim is to bring business and leisure travellers together to create a valuable social and economic impact on Abu Dhabi.” Commenting on the collaboration with Tourism 365, His Excellency Saleh Mohamed Al Geziry, Director General of DCT Abu Dhabi said: “This is a positive step forward for the entire tourism industry in Abu Dhabi, putting the capital at the forefront of driving global tourism innovation.  It’s through such strategic partnerships and our diversity of experiences on offer, that enables us to inspire all travellers on their own journey of personal discovery to experience Abu Dhabi at their own pace. All …

Sultanate of Oman being a key participant at the Arabian Travel Market (ATM) officially opened their stand spearheaded by His Excellency Azzan bin Qassim Al Busaidi, Undersecretary of the Ministry of Heritage and Tourism, the Oman delegation included 14 companies, institutions, and establishments of the Omani tourism sector. The exhibition, which runs from May 9th to 12th witnessed the launch of Oman’s new pavilion, as well as Oman Tourism Forum 2022. The Forum will oversee participation of over 1,500 exhibitors representing 112 tourist destinations around the world, with over 20,000 visitors specialized in the tourism sector. In a statement commenting on the participation of the Sultanate of Oman, His Excellency Azzan bin Qassim Al Busaidi, Undersecretary of the Ministry of Heritage and Tourism said, “ATM is an important platform for the Ministry and the Omani tourism sector institutions to showcase its latest developments and projects, especially as we prepare to welcome the Khareef season soon.” His Excellency added, “The intensive business programs and official meetings serves as a catalyst for Ministry, and the Omani institutions and companies to learn, discover and grow from global markets. The Omani tourism sector institutions are keen to introduce and promote their products, offers and services at such specialized international exhibitions.” His Excellency, The Undersecretary of the Ministry of Heritage and Tourism also emphasized the launch of the Oman Tourism Forum 2022, set to begin on 10th May – Tuesday. He stressed the importance of such specialized global forums that attracts senior speakers, decision-makers, participants, investors and important stakeholders in the global tourism industry. The forum is organized in cooperation between the Ministry of Heritage and Tourism Oman and the Chinese Forum for International Investment, …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Miral, Abu Dhabi’s leading creator of immersive destinations and experiences, unveiled Saadiyat Island’s new vision, strategy and brand, positioning it as a leading beach, nature and cultural destination, which bolsters the emirate’s tourism sector and supports the diversification of Abu Dhabi’s economy. This new strategy is set to attract travellers seeking transformative, luxury experiences and drive Saadiyat Vision 2025 which aims to grow domestic, regional, and global visitor numbers, supporting the development of Abu Dhabi’s tourism ecosystem. Saadiyat Island is expected to attract 19 million visitors and contribute AED 4.2 billion in direct tourism revenue by 2025. As with the strategy, the island’s campaign ‘One Island. Many Journeys.’ and new brand have been designed to capture the essence of Saadiyat and underpin its wealth of offerings.  The logo, inspired by the island’s name and the Arabic letter ‘S’, taking the form of the letter in a modern calligraphy style, represents both the island’s rich culture and its modern offerings. H.E. Saleh Mohamed Saleh Al Geziry, Director General for Tourism at DCT Abu Dhabi, said: “Saadiyat Island is undoubtedly one of Abu Dhabi’s finest treasures. It is unmatched anywhere in the world for its stunning natural beaches, world-class arts, cultural, educational, wellness, sporting and F&B experiences. This natural island is home to amazing wildlife and luxury hotels alike and there truly is something for everyone to enjoy, seamlessly fitting into Abu Dhabi’s wider strategy as the destination of choice for global travellers. We look forward to elevating awareness of Saadiyat’s enriching experiences as part of Abu Dhabi’s wider offering. From culture and entertainment to amazing landmarks and natural …

Discover Europe travel summit this year was organised by tourism boards of  Austria, Germany, Ireland and Switzerland. Over 95 partners were present from all 4 destinations and key travel agents from the GCC attended the summit over the last two days. It was the first time after the pandemic that all GCC countries got the opportunity to be present physically to meet and network with partners from Europe. The two day event kicked off with new campaign presentations by each tourism board director, followed by B2B meetings between the trade partners. Travel trade partners from Qatar, Oman, Kuwait and Kingdom of Saudi Arabia attended the event with of course the host country participants from across the UAE as well. Robert Groeblacher Director Austria tourism shared that it was very refreshing to meet everyone in person this year as last year most GCC countries were still closed hence participation was limited but this year saw a rise in the number of entrants. He further reiterated that the past year Austria had a good number of visitors from the GCC as they opened fairly early in the region for travellers to visit the destination. Yamina Sofo Director Marketing German National Tourist Office for GCC countries in her presentation provided a sneak preview of one of the main campaigns to be launched this year which is based on nature. Embrace nature as the campaign started showed places and experiences that must be tried and should include in the bucket list. Sofo also shared that Germany had also achieved a high number of visitors from the region, hence they have more campaigns for the market this year. Aisling McDermott Manager tourism Ireland for Middle …

With Dubai fully regaining its vibrancy after safely navigating and accelerating out of the unprecedented global challenge, the city’s newly formed Department of Economy and Tourism (DET) will showcase the diversity of Dubai’s destination offering, along with innovative initiatives designed to further strengthen the city’s tourism industry, during the 29th edition of Arabian Travel Market. With this year’s ATM set to shine a light on the growth trajectory of the global travel and tourism industry, as well as the challenges ahead under the theme ‘The future of international travel and tourism’, DET looks forward to sharing and facilitating the exchange of information and ideas and leverage opportunities for sustainable growth. Located in Hall 3 at Dubai World Trade Centre, a bigger and all-new design Dubai stand (ME-3110) will see more than 100 partners and representatives from government entities, hotels, destination management companies and tour operators join DET to safely welcome visitors, as well as over 290 international hosted buyers to the event. The Dubai stand will also highlight key activities of government bodies and industry stakeholders including Dubai Police, General Directorate of Residency and Foreigners Affairs – Dubai (GDRFA -Dubai), Dubai Health Authority, SMCCU, Dubai Municipality, Dubai Culture, Accor and Marriott International.   Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing, commented: “ATM is an important platform for global and regional tourism and this year the forum is happening at a time when the world is increasingly looking to take a leaf out of Dubai’s successful tourism recovery strategy. As the host destination and one of the longstanding partners of this annual event, Dubai’s participation together with a cross-section of  government and industry partners is fundamental to providing …

Four Seasons Hotels and Resorts and Oman Tourism Development Company (OMRAN Group), the executive arm of the Sultanate of Oman for tourism development, announce plans for the upcoming Four Seasons Resort and Private Residences Muscat, Oman. The luxury development will comprise of an urban style resort, perfect for business travellers or leisure guests looking to visit the historic sights of Oman’s capital city – a rare opportunity to relish in the relaxing mountain and seaside setting. For those looking to make Four Seasons part of their everyday lifestyle, the project will also include a collection of Private Residences with sweeping views of the Sea of Oman. “The Middle East continues to be an integral part of Four Seasons growth strategy, as we look for opportunities to offer unmatched Four Seasons experiences in exciting and dynamic destinations such as Muscat,” says Bart Carnahan, President, Global Business Development and Portfolio Management, Four Seasons Hotels and Resorts. “We are excited to be a part of OMRAN Group’s long-term vision for the future development of Oman’s tourism landscape, further accelerating the strategic growth of its capital city and continuing to attract luxury guests and residents from around the world with a brand new Four Seasons offering.” Oman is located on the southeastern coast of the Arabian Peninsula, along the Sea of Oman. Muscat is an ancient city with a long history as an important port destination with a vibrant culture. The idyllic landscape is marked by the backdrop of the Al Hajar Mountains with unending views across the Arabian Sea. In addition to the tranquil setting, leisure travellers can enjoy local attractions such as myriad museums, mosques and heritage sites. “Muscat is a destination …

The Jamaica Tourist Board (JTB) has announced its participation during the 2022 edition of Arabian Travel Market in a bid to develop and deepen trade relationships within the Middle East’s travel industry. During the event, visitors to the JTB stand will discover Jamaica’s world-class hotels, rejuvenating spa and wellness offerings, soft adventure activities, as well as gain familiarity with industry updates following Jamaica’s positive participation during Expo 2020. During the travel trade show, travel trade professionals will be able to explore leisure travel opportunities and learn more about the destination’s hotels, cruises and restaurants, as well as business incentives in the MICE space, in addition to investment opportunities. Donovan White, Director of Tourism, Jamaica Tourist Board commented: “We are excited to engage with travel and tourism professionals from the region as we look forward to welcoming travellers from the MENA region to explore “The Heartbeat of the World”. Tourism is such a key part of Jamaica’s DNA and we are excited to share how the island’s hospitality is evolving and how deeply connected we are to the Middle East.” Following their successful participation during Expo 2020 whereby the destination welcomed more than 250,000 visitors to the Jamaica Pavilion, the Jamaica Tourist Board will highlight ongoing positive discussions with Emirates Airlines to enhance connectivity with the Middle East, as well as meet new and existing trade partners as the island moves to capitalise on its popularity as an emerging holiday destination for travellers from the region. Arabian Travel Market is set to take place from 9th-12th May at the Dubai World Trade Centre, welcoming a host of key travel trade experts from across the region and beyond. The Jamaica Tourist Board …