Category Archives: NTO (National Tourist Offices)

Wego and Visit Greece announce an agreement to take travelers on an inspiring travel experience this summer. Through Wego and Visit Greece, travelers can grab the best deals and get all the information they need to plan their perfect stay in the country. Wego and Visit Greece will be shedding the light on the best of Greece through tailored content, and guides encompassing all the happenings and things to explore. From the adventurous activities, wild landscapes, the tranquil beaches to the Greek architecture and history, people have a lot to discover in this serene country. Among the top destinations from MENA searching for a stay in summer 2022 in Greece are Saudi Arabia and UAE, with 42% and 11% simultaneously. Egypt ranks third followed by Kuwait, Jordan, Turkey, and Oman.  The trip duration is also longer and ranges between 4 and 7 days. Solo travelers dominate the searches with 64%, followed by couples 19% and then families 11%. And roundtrips account for 74%. Mamoun Hmedan, Chief Commercial Officer and Managing Director, Middle East, North Africa (MENA) and India of Wego, said: “We are excited to partner with Visit Greece. We see an increased demand for this vibrant cosmopolitan hub from the MENA region. We continue to provide our users the best destinations to explore, and Greece is a must see for all travellers.” Dimitris Fragakis, Secretary General of Greek National Tourism Organization, said: “We are extremely happy to work with Wego one of the most influential platforms for the Arabic audience! Our aim is to promote Greece as a destination ideal for couples, for solo travelers, but also for family vacation. Greek mainland and islands are top of mind choices …

Sharjah Commerce and Tourism Development Authority (SCTDA) in cooperation with several government and private agencies and institutions in the emirate  has launched a regulatory framework – the Sharjah Tourism’s ‘Holiday Homes Project’ – which aims to offer an official framework of facilitation and control to Sharjah residents who wish to rent out places they own as holiday homes to tourists and visitors. According to the terms and standards approved by SCTDA as stipulated by the Holiday Homes Project, the residential units can be rented out on a rotational basis, regularly.  The project is successfully developing an official facilitation framework in line with international best practices for the operation of holiday homes, and to register them under a unified umbrella and database. The project will also empower prospective users with a new source of income recognised by the Government of Sharjah, offering them official guidance on operating requirements, classification criteria, violations and other mechanisms. His Excellency Khalid Jasim Al Midfa, Chairman of SCTDA, said: “With Sharjah Tourism’s Holiday Homes project, the emirate’s aspirations to continue advancing this sector has crossed a meaningful milestone, as the initiative not only introduces an innovative new service to the tourism landscape but also puts Sharjah’s home owners at the forefront of benefiting from a drive that is poised to drive more visitors from around the world to the emirate. Through the Sharjah Tourism’s Holiday Homes Project, we seek to maximise visitor experience by ensuring high-quality classification standards and offering additional staycation options across the emirate of Sharjah. It will further strengthen cooperation between the Authority and the providers of holiday homes by developing a system of legislation and regulations. This will contribute to diversifying the …

The Tourism Institute of Spain (TURESPAÑA) launches a new media and content campaign, “Legends of Spain”. “Legends of Spain”will bring to global audiences the seafaring legends of the Sirens in the Basque Country, the myth of the giant winged snake of Asturias (The “Cuélebre”) and the stories of “The Land of Giants” of Castilla-La Mancha that inspired Cervantes’ Don Quixote. This campaign is part of Turespaña’s branded-content strategy of partnering with the world’s largest and most important publishing brands and content producers, with the aim of generating the most inspirational content, told by the best storytellers in the world, for the global audiences of greatest value for Spain.

Dubai attracted 7.12 million international overnight visitors between January and June 2022, recording more than 183% growth in visitors compared to the 2.52 million tourists who visited Dubai during the same period in 2021, according to latest data from Dubai’s Department of Economy and Tourism (DET). This positive trend in H1 2022 places the city firmly on track to achieve its tourism goals for 2022 and beyond, and further reinforces its position as an international destination of choice. His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai, said: “The vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to make Dubai the city of the future and the world’s best place to live, work and invest in has resulted in a resurgence of Dubai’s tourism sector. The growth in tourists reflects the resilience and dynamism of the emirate’s economy. His Highness’s vision has helped Dubai create a strong and stable economic foundation and a dynamic business ecosystem, enabling it to become a leading global hub for diverse sectors. The rapid rise in international tourist arrivals puts Dubai on track to achieve its ambitious target of becoming the world’s most visited destination. In the years ahead, Dubai will continue to develop itself further as a destination that offers compelling value to international travellers.” The number of tourists recorded in H1 2022 was close to the numbers achieved in the first six months of 2019, which saw 8.36 million tourists arriving in Dubai. The emirate’s ability to quickly return to near pre-pandemic tourism levels is even …

GCC travellers looking for a final summer escape need look no further than Germany’s beautifully rich, cultural attractions. Explore the German.Local.Culture campaign to enjoy Germany to the fullest, from breath-taking scenery to interactive, artisan workshops around the diverse cities. “The German.Local.Culture campaign is one we find resonates well with our Gulf markets,” said Yamina Sofo, director of sales and marketing at the German National Tourist Office (GNTO), the regional office of GNTB. “Germany has so much to offer and this campaign helps visitors to experience some of Germany’s top crafts, tastes, greenery, and flair. Following the Eid break in May, we saw a 37 per cent increase in overnight stays compared to our statistics from 2019, prior to the pandemic. It is evident that Germany is a popular travel destination for GCC travellers. With such great results from Eid travellers, we are looking forward to a strong late summer season.” Located at one of the largest historic city centres in Germany, the Grand Opera on Erfurt Cathedral Hill is an ideal place to see the beautiful, open-air stage while the sun sets in the backdrop. Watch an outstanding performance with a historical backdrop dating back to the early Middle Ages. Classic operas and musicals are performed on the 70 step Cathedral Hill during the Cathedral Steps Festival, creating a perfectly unique cultural experience. Discerning foodies can savour the artisan flavour of authentic handmade goat’s milk cheese in Hesse, at the dairy farm located among the luscious Rhön meadows. Visitors can learn all about the local white Edel goats and have the opportunity to use their high-quality milk to create wheels of cheese. The entire production process is out in the …

Based on its pioneering role as a national arm responsible for the development and investment in the growing tourism sector in the Sultanate, OMRAN Group is one of the strategic partners in the Oman Vision 2040, working alongside its partners in the tourism sector and other key sectors to realise its ambitious national objectives. With the aim to fulfil Oman Vision 2040 and the National Tourism Strategy, our diversified portfolio reflects their pioneering role in establishing the country’s key anchor tourism developments, managing a world-class array of hotels across the country, and working with leading regional and international investors to foster strategic partnerships that create multiple socio-economic advantages for the Sultanate. This includes 5 Master Developments, 27 Hotels & Resorts with 4000 plus keys, 6 Strategic Partnerships, 5 Nature & Heritage Attractions etc. By overseeing the executive role of the National Tourism Strategy 2040, OMRAN Group works hand in hand with the Ministry of Tourism to expand the capability of the industry and diversify the national income. Through their flagship projects, investments and hospitality assets that showcase Oman’s cultural and natural uniqueness, they will continue to support the country’s ambition to become one of the top tourist destinations in the world.  

In keeping its position as the adventure tourism hub in the UAE. Ras Al Khaimah will host the second edition of HIGHLANDER’s specially designed two-and three-day hikes on Jebel Jais to take place 18 – 20 November, offering hikers and nature enthusiasts a thrilling adventure atop UAE’s highest peak. Raki Phillips, Chief Executive Officer of Ras Al Khaimah Tourism Development Authority, said: “Ras Al Khaimah is well known as the nature Emirate, with its combination of sea, desert and mountains. Drawing on this natural heritage, we’ve worked closely with the local community to preserve the surrounding ecosystem, resulting in some of the most developed hiking trails in the region. As leaders in global adventure, we welcome HIGHLANDER for the second year to revisit some of their favourite trails on Jebel Jais and to discover new paths of exploration.” Fadi Hachicho, Managing Director of HIGHLANDER UAE and Founder of Adventurati Outdoor, said: “Last year’s HIGHLANDER event saw Ras Al Khaimah welcome 158 adventurers from the UAE and other European countries to explore the Emirate’s unique mountain ecosystem. I am so excited to host a second edition where, together with the Authority, we will immerse the HIGHLANDER community in the natural beauty of our Emirate, reinforce the wellbeing attributes of outdoor activities and show the importance of preserving and nature for future generations.” Soaring rockscapes, rugged canyons, winding pathways and mesmerizing views of the Arabian Gulf – the Hajar Mountains are a breath-taking celebration of nature that makes hiking in Ras Al Khaimah truly unforgettable. From 18 – 20 November, hikers at home and abroad have a unique opportunity to explore the secrets of the mountains with HIGHLANDER Ras Al Khaimah 2022. …

Dubai’s Department of Economy and Tourism (DET), and Skift Inc., will host the inaugural Skift Global Forum East in Dubai from December 13-15, 2022. This event is the first-ever international extension of the world’s flagship travel conference: Skift Global Forum, held each September in New York City for the last decade. The conference has welcomed over 1000 global industry leaders, providing a forum to discuss the latest industry developments and emerging trends. Skift Global Forum East will assemble top CEOs and creative leaders to explore initiatives shaping the industry post-pandemic— the intersection of technology and marketing, consumer-facing advances across user experience and design, sustainability’s ever-increasing role in the business of travel, how progressive modern economies prioritize travel as their future economic engine, and much more. Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing, commented: “In rolling out a remarkable recovery strategy, Dubai has also won global acclaim for the series of measures it has taken to further elevate its international standing as a leading hub for business, tourism and events including the hosting of the hugely successful Expo 2020. As Dubai continues to build on the successes of a robust and meticulous post pandemic recovery strategy, Skift Global Forum East will serve as a platform for collaborative dialogue, future thinking and innovation showcase to help shape a sustainable and agile future for the wider travel and tourism industry. We look forward to welcoming partners and leaders from all over the world in Dubai for what will no doubt be an incredible two days of insights and learning for us all.” Rafat Ali, founder and CEO of Skift, said: “I am excited to expand our premier Skift Global Forum …

Having promoted the destination heavily during Expo 2020 and at Discover Europe Travel Summit in Dubai, Switzerland tourism continues to work with the travel trade from the GCC to experience the destination physically. According to Matthias Albrecht, Director GCC, Switzerland Tourism, they will be further enhancing cooperation with the GCC travel trade in two very important roadshows. Albrecht reiterated, “GCC travel trade is most important to us and for the next quarter we have planned two events, one to be held in Switzerland by inviting the most important decision makers in the travel trade and the other one will be visiting around 30 Swiss partners within all GCC countries. The first workshop will be conducted in Switzerland for GCC travel trade in September with 50 – 60 key decision makers from the GCC being already invited. This workshop will give them an opportunity to interact directly with over 80 Swiss tourism suppliers as well as to learn more about new places, different areas, latest attractions, new hotels, and other experiences offered. The second roadshow will be in November in the GCC where we will meet around 600 to 700 agents from the GCC.” Switzerland has been promoting their Swisstainable initiative with the GCC and the rest of the world in making tourism more sustainable. The four pillars of this project will also be shared during the roadshows and workshop planned for the rest of the year.

In a recent interview with Tracy Lanza Group Head of Global Brand Development at The Red Sea Development Company (TRSDC), shared that the development of The Red Sea Project will be in two phases, one to be completed by end of 2023 and second to be completed by 2030. She reiterated, “we’re looking forward to welcoming our first guests early next year. Following that, the first phase will be fully completed and operational by the end of 2023. It will include 16 resorts for a total of 3,000 keys, 18-hole championship golf course, luxury marina, and retail and entertainment facilities. Phase two is scheduled for completion in 2030, and will include 50 resorts with 8,000 keys, and 1,000+ residential properties across 22 islands and six inland sites.” Commenting further that the work is on track in order to welcome guests, “We’re fortunate to be able to partner with some of the world’s most iconic hotel brands, including EDITION, St Regis, Fairmont, Raffles, SLS, Grand Hyatt, Intercontinental, Six Senses, Jumeirah, Miraval, Rosewood and Ritz Carlton Reserve. Some of these will be able to host their first guests by early next year, while others will open their doors in the months following.” In keeping with the Vision 2030 of the Kingdom of Saudi Arabia, Lanza shared, “The project supports the Saudi vision through the development of a brand-new tourism industry that has not existed in the Kingdom before. It will open the door for thousands of young Saudis to pursue new careers and opportunities. We expect to create up to 70,000 new jobs and contribute as a much as 22 billion Saudi riyals (USD 5.3 billion) to the nation’s GDP.”