flyadeal and Cebu Pacific signed a Memorandum of Understanding (MoU) to explore joint strategic commercial initiatives. The historic agreement covers a wide range of opportunities in commercial cooperation and support in aircraft maintenance and engineering. The first phase of the MoU will see flyadeal take delivery of two Cebu Pacific Airbus A320 aircraft on a wet-lease arrangement for the upcoming summer peak flying season in the Kingdom of Saudi Arabia. Reciprocally, Cebu Pacific is examining wet- leasing flyadeal A320s during the busy winter period in southeast Asia at the end of the year. The agreement was signed at a joint Press Conference held in Manila today at which flyadeal Chief Executive Officer Steven Greenway and Cebu Pacific CEO Mike Szucs outlined plans for a phased cooperation beginning with the wet-lease arrangement. Talks between the two airlines began earlier this year following a visit by Greenway and a flyadeal delegation to Manila to learn more about Cebu Pacific’s A330-900neo operations. flyadeal, the Middle East’s fastest growing airline, recently announced plans to venture into the long-haul market with an order for 10 A330 widebodies to be deployed between Saudi Arabia and the Philippines, and across southeast Asia from 2027. Greenway said: “Today’s agreement is momentous as it marks flyadeal’s first ever strategic airline partnership. It was clear and obvious that flyadeal could learn a lot from Cebu Pacific’s experience of low-cost long-haul operations given we will be inducting the same A330-900neos into our fleet in just two years’ time. There are great benefits in sharing technical knowledge, training and best practice in preparation for our A330 induction and, of course, we are both A320 operators. “This was the starting point for wide-ranging commercial …

In an exclusive interview with TravTalk ME, Datuk Manoharan Periasamy – Director General of Tourism Malaysia shared that they expect to close the year with one million visitors from the Middle East region. “Last year, Malaysia welcomed 194,000 visitors from the Middle East. Given our strategic initiatives, increased connectivity, and renewed market engagement, we are setting our sights much higher. Based on current airline capacity planning and market interest, we confidently project welcoming more than one million visitors from the Middle East by the end of 2025.” Speaking on some of the key initiatives that they are currently working on, Periasamy reiterated, “We recognise the growing need to introduce more B2C-focused programs tailored for the Middle Eastern market. We’ve observed that younger travellers from this region are increasingly exploring destinations other than Malaysia—possibly due to a perception that Malaysia lacks activities or products that cater specifically to their interests and lifestyles. In response, we have initiated collaborations with trusted local partners in the Middle East to develop “soft adventure” and lifestyle experiences that appeal to the younger demographic. While families from the region continue to choose Malaysia as a preferred holiday destination, we aim to re-engage younger travellers who are currently exploring alternatives in neighbouring countries. Our industry discussions and trade events with Middle Eastern operators have highlighted a key challenge: accessibility. While Malaysia receives a considerable number of Middle Eastern visitors—many of whom travel for religious purposes—the seat capacity between major cities in Saudi Arabia and Kuala Lumpur remains limited. To address this, we are actively working with key airlines including Riyadh Air and flynas. We are optimistic about launching direct routes from Saudi Arabia to Malaysia—potentially as early …

Jassim AlMahmoud – PR & Communications Director – Visit Qatar in a special interview with TravTalk ME shared that their presence at  ITB China 2025 was most successful and their intention to expand their presence next year with the positive feedback received as they participated for the first time. “ITB China is a very important event for us for two key reasons: first, the exceptional quality and professionalism associated with the ITB brand; and second, the high caliber of exhibitors and potential partners participating in the show. We are here to build meaningful partnerships, but most importantly, to deepen our engagement with the Chinese market—which we consider a Tier 1 source market for Qatar. This is my first visit to China, and already it is clear that the country offers immense opportunities. China’s vast population and its growing appetite for international tourism make it a key focus in our global tourism strategy. But to truly attract Chinese travellers, we must understand their preferences and expectations. We’ve already identified that gastronomy, shopping, cultural experiences, and family-friendly attractions are particularly appealing to Chinese tourists. Fortunately, Qatar can offer all of these. From luxury shopping and world-class cuisine to rich heritage and attractions suited for travelers of all ages, we are confident in our ability to cater to Chinese guests. We are seeing solid growth from this market. For example, in 2023 we welcomed 56,000 Chinese visitors, and in 2024 we’ve recorded a 28% increase—a clear sign of rising interest. To support this momentum, we are actively expanding our partnerships. We brought 10 partners from Doha with us to ITB China this year. And based on what we’ve experienced here, we’re seriously considering …

Sabre Corporation announced the renewal of its long-standing partnership with Fahad Express Travel & Tourism in Muscat, Oman. Under the renewed multi-year agreement, Fahad Express will continue using Sabre’s technology, including Sabre Red 360, Automation Hub, Automated Exchange and Refund, and Sabre APIs with E-ticket Reports to help boost its operational efficiency, unlock new revenue opportunities, and reduce costs. The agency will also retain access to Sabre’s global marketplace of over 400 airlines, 750,000 hotel properties, and hundreds of other travel providers, enabling it to deliver personalized, end-to-end travel experiences. “With the ongoing transformation of the travel landscape across the region, our focus remains firmly on enhancing the customer experience,” said Ramzi Al-Qassab, Managing Director of Sabre Travel Network Middle East. “Fahad Express is a major player in Oman’s travel industry, and we are excited that their renewed commitment reflects the trust they place in Sabre. By extending our partnership, Fahad Express is utilizing Sabre’s technology to elevate and evolve their corporate travel business towards the customer journey. We are proud to continue supporting their vision with innovative technology and consultative services.” A trusted Sabre partner for more than 13 years, Fahad Express relies on Sabre’s technology and expertise to support its day-to-day operations and future growth strategy. “We are proud to continue our partnership with Sabre, which has played a key role in our success and growth over the years,” said Juliet Irwin, General Manager, Fahad Express Travel & Tourism. “With Sabre’s ongoing support and technology, we are well-positioned to deliver even more value to our customers and advance our strategic goals.”

H.E. Ahmed Al-Khateeb, Minister of Tourism and Chairman of the Board of the Saudi Tourism Authority, has launched the 2025 edition of the “Saudi Summer” program, themed Colour Your Summer, at a workshop gathering over 120 public and private sector partners. Running from May to September, the initiative spans six destinations, from Jeddah’s coastal retreats to the highlands of Taif, Al-Baha, and Aseer. Highlights include the Esports World Cup in Riyadh and seasonal events in Jeddah and Aseer, aimed at boosting tourism and economic growth. H.E. Ahmed Al-Khateeb, Minister of Tourism and Chairman of the Board of the Saudi Tourism Authority, stated, “Bringing together our partners each year through this workshop is a testament to our shared commitment to shaping the future of the Saudi tourism industry. This year, we are encouraged to see the private sector contributing over SAR300 million in preparation for what promises to be an incredible summer season. With its rich culture and breathtaking diversity, Saudi Arabia’s destinations continue to inspire travelers from around the world while fueling a dynamic domestic tourism scene.” The theme ‘Colour Your Summer’ highlights the rich diversity of Saudi Arabia’s tourism offerings, catering to a wide range of visitor preferences. The program features coastal and mountain destinations, global events, exclusive deals, and a broad selection of tourism experiences across the Kingdom.

In an exclusive interview with TravTalk Middle East, Naif Hassan Awlia, Tourism and Engagement Director of Diriyah, Saudi Arabia, shared insights into the destination’s debut at ITB China. Representing Diriyah for the first time at the event, Awlia emphasized the strategic importance of China as a key source market, aligning with Saudi Arabia’s broader tourism vision. “As part of Diriyah’s tourism ecosystem, we closely follow the National Tourism Strategy,” Awlia explained. “China is a priority market for us. With the Kingdom targeting 150 million visitors annually by 2030, 5 million of those are expected to come from China—and we intend to play a significant role in achieving that goal.” He highlighted the purpose of their participation at ITB China: to connect with leading travel trade partners, including platforms such as Alibaba and Trip.com, and tailor their offerings to resonate with Chinese travellers. “We’re here not only to tell our story but to understand and align with the narrative that appeals to the Chinese market,” he concluded.

Abu Dhabi Airports has officially announced the launch of a new passenger flight service by Air Seychelles, connecting Zayed International Airport (AUH) with Seychelles International Airport (SEZ). Operating six times a week, the newly introduced route is set to strengthen travel ties between the UAE’s capital and the idyllic island nation of Seychelles. The initiative not only enhances tourism and business links but also offers UAE-based travellers and international visitors increased access to the pristine beaches and vibrant culture of the Seychelles. In a significant move to elevate passenger experience, the route is part of a codeshare agreement with Etihad Airways. This partnership enables Air Seychelles passengers to connect seamlessly to Etihad’s extensive global network, providing convenient travel options to Europe, Asia, and other key destinations. Travellers will also benefit from expanded regional connectivity, including flights to Mauritius three times a week and domestic services within Seychelles to Praslin, the archipelago’s second-largest island. These additions further position Seychelles as a vital tourism and travel hub in the Indian Ocean. Elena Sorlini, Managing Director and Chief Executive Officer of Abu Dhabi Airports, said: “This new flight service not only bolsters Abu Dhabi’s position as a global aviation hub, but also strengthens the ties between the UAE and Seychelles. The launch offers increased accessibility for both UAE residents and international visitors, opening the door for them to experience the unparalleled beauty, culture, and hospitality of the Seychelles.”

Dalands Holding, in collaboration with Marriott International and with the support of ‘Marjan’, the master developer of freehold property in Ras Al Khaimah, has announced the signing of W Residences Al Marjan Island, valued at AED 1.5 billion. Set to open in Q4 2027, W Residences Al Marjan Island will be co-located with the W Al Marjan Island hotel, introducing a bold fusion of vibrant hospitality and elevated residential living to one of the UAE’s most iconic beachfront destinations.This milestone marks a new chapter in Dalands Holding’s expansion into the UAE, building on its successful track record of developing boutique resorts and high-end residences. Arch. Abdulla Al Abdouli, CEO of Marjan, added: “W Residences Al Marjan Island is a significant addition to our expanding portfolio of world-class developments on the island. We are pleased to welcome global brands like W Hotels and leading developers like Dalands Holding who have long-standing credibility as a hospitality-focused developer. This project will further enhance our position as a preferred destination for luxury living and investment, while enriching the cultural and economic landscape of Ras Al Khaimah.” Saurabh Gupta, CEO of Dalands Holding, said, “We are delighted to introduce W Residences to Al Marjan Island; a development that embodies our vision for creating iconic destinations rooted in design, service, and a vibrant sense of place. Co-locating these 201 W Residences with W Al Marjan Island ensures an unmatched lifestyle offering, combining private, luxury living with access to exceptional hospitality services. These fully furnished residences, supported by a world-class hotel experience and direct access to the beach, is what sets this project apart.” The residences will feature a range of exquisitely designed luxury homes, offering sweeping …

Almosafer entered into a partnership with Hotel Management Company “Adeera” to promote world-class Saudi Arabian hospitality to domestic and inbound tourists. The MoU aims to enhance the Kingdom’s thriving hospitality and tourism sector in line with the ambitious goals of Saudi Vision 2030. As part of the newly signed partnership, Almosafer, as the first global travel agency, will integrate Adeera’s hospitality brands across its portfolio of B2B and B2C travel & tourism businesses to offer domestic and international travellers seamless access to top-of-the-range Saudi Arabian hospitality. The significant collaboration between the PIF entity and the national champion of Saudi Arabia’s travel and tourism sector marks a milestone for the Kingdom’s luxury hospitality sector. Muzzammil Ahussain, CEO, Almosafer, said, “As a homegrown company catering to the growing needs of domestic and international travellers, we are proud to connect the world to the unique culture and heritage of Saudi Arabia. Our expansive digital reach and integrated platforms make us the perfect partner to showcase PIF company Adeera’s authentic Saudi hospitality brand and services to the world, and we look forward to enabling a seamless booking experience for more people to enjoy Saudi Arabian hospitality at its best.” Stefan Leser, CEO, Adeera: “Saudi Arabia’s unique hospitality culture is an essential part of its identity and integral to the Kingdom’s ambitious tourism goals. At Adeera, we are committed to bringing this same spirit of warmth and luxury and further elevating it through our carefully curated selection of homegrown hospitality brands in our role as the national champion of the Saudi hospitality sector. Through our partnership with a leading brand like Almosafer and its immense digital reach, we hope to connect tourists further to authentic …

Seven Tides has signed a strategic hotel management agreement with Minor Hotels as the new operator of its five-star DUKES The Palm, a Royal Hideaway Hotel, which is located on the west trunk of Palm Jumeirah, effective from 1st August 2025. “This is a strategic appointment as Minor Hotels already successfully manages our existing asset, the neighbouring NH Collection Dubai The Palm, and the agreement will provide enhanced synergy between the hotels,” said Abdulla Bin Sulayem, CEO, Seven Tides. “Furthermore, the proven track record of Minor Hotels in delivering elevated guest experiences, combined with their operational expertise makes them the ideal partner to manage this property. We look forward to a successful collaboration that heightens the appeal of Palm West Beach as one of Dubai’s premier hospitality destinations. “The Barcelo Hotel Group has been managing DUKES for the past six years and has fulfilled all of its contractual obligations to a very high standard. We wish to thank Barcelo Hotel Group for their contribution and wish them success in their future endeavors,” added Bin Sulayem. Delivering an upscale blend of cosmopolitan luxury twinned with tradition, DUKES offers 273 hotel rooms and suite options and 287 serviced apartments with studio, one-bedroom, and two-bedroom layouts. Guests can enjoy six distinctive dining venues, from a specialty restaurant and pool bar to a beachside lounge and bar, along with a stunning private beach, indoor pool, outdoor infinity pool, lazy river, fully equipped gym and extensive wellness and family-friendly facilities. Located on the vibrant Palm West Beach, one of Dubai’s most desirable lifestyle destinations, DUKES’ prime location also places guests within easy reach of major attractions such as Nakheel Mall, Aquaventure Waterpark, and Ain Dubai, …