Oman Air has announced the extension of its popular Muscat-Moscow service to operate year-round. Building on the route’s success and increasing demand between Russia and Oman, the airline will now offer up to three weekly flights between May and September, complementing its existing winter service, which includes up to six flights per week from October to April. His Excellency Eng. Saeed Al Mawali, Minister of Transport, Communications and IT, and Chairman of Oman Air, said, “The introduction of summer flights marks a return to full-year operations in Moscow, further strengthening Oman Air’s presence in this key route and underscoring the importance of the Russia-Oman corridor for tourism, trade and cultural exchange. As the airline continues to invest in strategically relevant markets, we are pleased to support Oman’s broader vision for global engagement and economic diversification.” Con Korfiatis, Chief Executive Officer of Oman Air, added, “Moscow has proven to be a high-performing route in our network, and its year-round operation enables us to meet growing demand across all seasons while reaching a broader market. This expansion strengthens connectivity for our guests, supports our wider network strategy by linking Russia to destinations across the Middle East, Asia-Pacific and Africa via Muscat, while also contributing positively to Oman’s tourism goals.” For the summer schedule, flights between Muscat and Moscow will operate on Tuesdays and Saturdays during May and June, and on Tuesdays, Thursdays and Saturdays from July to September. The service will be operated by the latest generation B737 Max-8 aircraft featuring two cabin classes – Business and Economy. Guests can look forward to the airline’s renowned Omani hospitality and award-winning service, offering a seamless experience throughout the year.

In response to popular demand and consistent route performance, Oman Air has announced the return of its double-daily flights between Muscat and London, starting 26 October 2025. The second flight will initially be added on four days of the week, providing greater convenience and choice to guests, while enhancing connectivity to key onward destinations served by its oneworld Alliance partners, particularly in North America. By summer 2026, the airline will be operating 14 return flights per week from Muscat to London. Con Korfiatis, Chief Executive Officer of Oman Air, said, “We’re proud to restore our double-daily service to meet the robust demand from our guests. London has always been a cornerstone of our international network, and the UK represents one of our largest inbound tourism markets, so this enhancement not only strengthens our presence on this key route but also supports Oman’s wider tourism ambitions. As we continue to grow, and particularly as we prepare to join oneworld, we remain focused on unlocking market potential, while consistently delivering an exceptional travel experience.” The enhanced schedule will see two daily flights on Mondays, Fridays, Saturdays and Sundays, offering guests increased opportunities for same-day connections to the US and other long-haul destinations. The service will be operated by the latest generation B787-9 Dreamliner aircraft featuring Oman Air’s signature three-cabin configuration: Business Studio, Business Class and Economy Class. For the newly added schedule, the outbound flight will depart from Muscat at 01:40 and arrive in London at 05:55, while the return flight will depart from London at 08:25 and arrive in Muscat at 19:35.

IDeaS and services successfully deployed its G3 Revenue Management System (RMS) to help maximize profitability at the luxurious flagship resort, ERTH Abu Dhabi. Inspired by the UAE’s heritage – past, present and future – and former home of the UAE Armed Forces Officers Club and Hotel, ERTH Abu Dhabi entered a new chapter in its journey in 2021 with its reinvention as an independent luxury resort, event venue and recreational center in the capital. ERTH, meaning legacy in Arabic, features 237 elegant rooms, 42 suites and 13 villas as well as a wide range of restaurants and lounges, 2,800 square meters of meeting and events space including its signature ballroom, extensive wellness, sport, fitness and leisure facilities and a 9,000 sqm Central Production Unit that can cater up to 100,000 meals per day. The rollout of the IDeaS revenue management solution will enable the hotel team to further automate and optimize its processes backed by advanced technology. Benefits of the partnership include:    

The Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), in partnership with Beautiful Destinations, has launched the Beautiful Destinations Academy, Powered by Dubai – a pioneering professional development initiative aimed at setting new, global benchmarks for travel content creation and meeting the rising demand for skilled marketing talent within the tourism sector. Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), said: “The launch of this innovative programme with Beautiful Destinations is a testament to our commitment to fostering creativity, innovation, and excellence in the tourism sector. By providing a dedicated space for content creators, we aim to amplify Dubai’s global appeal and further solidify our position as the best city to visit, live, and work in. “This aligns perfectly with the goals of the Dubai Economic Agenda, D33, and our vision to make Dubai a leading global city for business and leisure. Thanks to a diverse range of offerings and experiences, Dubai provides an unrivalled platform for capturing creative, engaging content, and we look forward to working with Beautiful Destinations and content creators from around the world to amplify their storytelling globally.” “Dubai is a leading innovator in tourism marketing – a likeminded partner that shares our future-focussed vision” comments Jeremy Jauncey, CEO and Founder, Beautiful Destinations. “The travel industry is experiencing a fundamental shift in how destinations attract visitors. Leading research shows that 76% of travel decisions are now influenced by social media content , yet only 24% of tourism and hospitality brands have in-house teams capable of creating the calibre of content that drives engagement. The Beautiful Destinations Academy, Powered by Dubai directly addresses this gap by cultivating a new generation of specialised …

Novotel Deira Creekside and Novotel Suites Mall Avenue announce the launch of their NOVO25 campaign. Inspired by President His Highness Sheikh Mohamed bin Zayed Al Nahyan’s declaration of 2025 as the Year of Community in the UAE, NOVO25 is all about embracing fresh beginnings, fostering connections, and creating positive change. Under the pillar “It’s Time to Unwind or Bond”, this yearlong campaign invites guests to come together, strengthen family ties, and be part of building a stronger, more connected community. Get ready to dive into an array of exciting experiences designed to inspire, entertain, and engage. From learning new skills to supporting sustainability, NOVO25 has something for everyone. “We’re incredibly excited to launch NOVO25 and invite our guests to join us in a year of meaningful experiences designed to help families and friends unwind, bond, and create lasting memories,” said Nishan Silva, Regional General Manager, Dubai & Emirates North, UAE “This campaign reflects our deep passion for sustainability in hospitality and our unwavering commitment to fostering a sense of community. NOVO25 goes beyond offering fun and surprises; it is about nurturing relationships, championing sustainable practices, and playing our part in shaping a brighter, more sustainable future for both our guests and the world around us.” As part of their commitment to sustainability and community engagement, both hotels are proud to collaborate with Project REEFRAME, led by FREESTYLE DIVERS, in a vital coral reef restoration project in Fujairah. This ambitious initiative aims to restore and rebalance ocean and coral reef ecosystems, contributing to the preservation of marine biodiversity and raising awareness about ocean conservation. Through this collaboration, the hotels are reinforcing their dedication to environmental responsibility and the well-being of our …

The transformative power of Artificial Intelligence (AI) will be under the spotlight at Arabian Travel Market (ATM), which takes place from 28 April to 1 May at the Dubai World Trade Centre. The international travel event will gather experts and thought leaders in AI from around the world to explore how AI is changing the landscape of leisure and business travel, streamlining operations and improving the customer journey. According to recent research by Statista, AI and machine learning have accounted for approximately two-thirds of global technology investment deals by travel and mobility companies since 2020. Across the travel industry, AI is being embraced at every level, from customers using AI-powered tools to plan their journeys to tourism providers leveraging AI to improve resource management and deliver more personalised guest services. Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “At ATM 2025, we are thrilled to announce an exciting lineup of visionary speakers. Attendees can expect engaging discussions that delve into the latest technological advancements, ethical considerations, and real-world applications. In addition, we will showcase groundbreaking developments across the exhibition, from sophisticated booking solutions to data analysis tools that empower organisations to make informed decisions. This is an unparalleled opportunity for travel industry professionals to be at the forefront of AI and gain actionable insights that can drive business success.” On the opening day of ATM, Cassie Kozyrkov, CEO of Kozyr and a globally renowned speaker in AI, will lead an insightful session on “AI adoption: From Buzzwords to Business Strategy”, where she will outline how companies in the travel industry can identify genuine opportunities to improve their businesses. Kozyrkov will delve into why organisations struggle, uncover the biggest threats …

Marriott International, Inc. and Abu Dhabi National Hotels (ADNH) announced an agreement to bring a luxury resort and residential development under The Luxury Collection brand to Ras Al Khaimah. Situated within Al Marjan Island, Ras Al Khaimah’s flagship development, the project is anticipated to blend the brand’s authentic take on luxury while providing residents an elevated and exceptional living experience. The Luxury Collection Resort in Al Marjan Island is anticipated to comprise 466 thoughtfully designed rooms and suites, along with 29 expansive villas. Design plans for the resort include multiple dining venues, a spa, fitness center, kids club, swimming pool, and padel court. The property is also slated to feature more than 3,500sqm of meeting and event space, including a 1,300sqm ballroom.

Rove Hotels announced the opening of its newest property, Rove Al Marjan Island. Situated on the idyllic beachfront of Al Marjan Island in Ras Al Khaimah and just an hour from Dubai, Rovers (guests) can enjoy the familiar, fuss-free Rove service with an added element of sun-kissed adventure. Brimming with local culture, dynamic dining spots, and pristine white sandy beaches, this is the perfect destination for a relaxing getaway or a fun-filled family vacation. Well connected, the property offers easy access to five international airports and is located just five minutes from the UAE’s first integrated resort with gaming, which is set to open in 2027. Bringing their signature Rove charm to one of the UAE’s most sought-after destinations, the hotel is perfect for staycations as well as long-term stays, offering Rovers the chance to explore the Emirate’s rich culture and an endless array of exciting activities. Developed by Marjan and with asset management provided by Stirling Hospitality Advisors, the property features 441 rooms with two types of Rove Rooms with all the usual comforts. Guests can choose between island vistas or stunning sea views, with 30% of the rooms interconnecting, making it ideal for families. Whether planning a short getaway or an extended stay, Rove Hotels ensures a comfortable and hassle-free experience. The hotel design creates a bright, welcoming atmosphere with interiors inspired by local culture. Beyond aesthetics, Rove Al Marjan Island embodies the brand’s strong commitment to sustainability. Additionally, the property adheres to Ras Al Khaimah’s Green Building Regulations (Barjeel). It implements numerous eco-friendly initiatives, including eliminating single-use plastics, providing refillable water bottles in every room and F&B outlets, and composting 100% of food waste. These efforts are …

Sabre Corporation announced that BermudAir has successfully implemented Radixx®, Sabre’s low-cost carrier (LCC) passenger service system (PSS), to support its growing operations. As part of a multi-year agreement, BermudAir deployed Radixx Res®, Radixx Insight®, and Radixx EzyCommerce®, enabling BermudAir to optimize reservations, streamline operations, and enhance the traveler experience. The flexible, cloud-based solutions will support BermudAir’s rapid expansion by improving passenger processing, delivering data-driven insights, and enabling seamless digital retailing. “Radixx’s advanced retailing capabilities empower airlines to deliver personalized offers and smooth booking experiences, driving ancillary revenue and increasing customer satisfaction,” said Darren Rickey, Senior Vice President, Global Airline Sales and Account Management at Sabre. “We are excited to partner with BermudAir as they continue to grow and redefine air travel to and from Bermuda.” With Radixx’s next-generation technology, BermudAir can further refine its digital capabilities, providing a seamless, intuitive booking process, faster passenger handling, and greater operational efficiency. The partnership underscores Sabre’s commitment to powering airlines with intelligent, adaptable solutions that enable agility in a competitive market. “Delivering a consistent and efficient travel experience for our customers is our top priority, and having the right technology partner is essential to achieving that,” said Adam Scott, Founder and CEO at BermudAir. “Radixx offers the flexibility and scalability required to streamline our operations, enhance the booking experience, and drive efficiency. With a successful implementation, we are well-positioned for future expansion.” In addition, BermudAir recently integrated with Sabre’s Global Distribution System (GDS), broadening its reach within the travel trade sector and making its flights more accessible to travel agents and corporate bookers worldwide. Since launching in September 2023, BermudAir has established itself as a premier regional carrier, providing year-round connectivity between Bermuda and …

beOnd announced it will offer to customers in Munich and Dubai its award-winning beOnd service between the two cities. Since 2024, beOnd has flown guests in the airline’s signature luxury leisure cabin between Munich and the Maldives. Today’s news is an expansion of service connecting customers in Germany and the United Arab Emirates. “Linking Munich with Dubai aligns perfectly with our strategic vision, driven by significant customer demand. Munich residents seek Dubai’s luxurious resorts and vibrant tourism, while Dubai residents look forward to Munich’s cultural heritage and scenic beauty,” said Tero Taskila, CEO and Chairman of beOnd. beOnd offers all-lie-flat seating and private jet–inspired service curated for today’s discerning leisure traveller. This elevated experience reflects beOnd’s global brand campaign, Redefining Travel, which places wellness, design, and destination-inspired hospitality at the heart of the journey. Initially, the airline will operate twice-weekly flights from Munich Airport Franz Josef Strauss (MUC) to Dubai’s Al Maktoum International Airport (DWC). Additional destinations in Germany may follow in 2025. beOnd will operate the flights under “fifth freedom” rights. This approval—granted by the Maldives Civil Aviation Authority and Germany’s Luftfahrt-Bundesamt—underscores the strong regulatory support beOnd continues to receive. “We extend our sincere gratitude to the MCAA and Luftfahrt-Bundesamt for their confidence in beOnd. We also thank Velana International Airport in Malé and Munich Airport for their collaboration,” Taskila said. This milestone follows beOnd’s recent approval to operate flights between Switzerland and Dubai, expanding its premium leisure network across key European markets.