DCT Abu Dhabi, Freetour.com tie up to empower local tour guides

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) announced a new strategic partnership with Freetour.com, aimed at promoting Abu Dhabi as a top cultural destination through accessible, engaging guided tours. As part of the collaboration, licensed tour guides in Abu Dhabi will gain special benefits and support from Freetour.com to list and promote their tours online, reaching a global audience. The move supports Abu Dhabi’s goal of offering more immersive cultural experiences while empowering local guides. Abdulla Yousuf, Director of International Operations at DCT Abu Dhabi, said: “This partnership supports our tour guides and helps visitors experience Emirati culture in a meaningful way.” Freetour.com operates in over 1,100 destinations across 140 countries, offering free and affordable tours, and giving local guides cost-effective tools to grow their business. Ignacio Merino, Head of Business Development at Freetour.com, added: “We’re excited to highlight Abu Dhabi’s rich heritage and support local storytellers.” The partnership supports Abu Dhabi’s Tourism Strategy 2030, which targets 39.3 million visitors by 2030, and enhances the emirate’s status as the world’s safest city and a hub for cultural exploration.