Tourism Breaking News
New research from global traveller experiences expert Collinson has found that in the future, 76% of travellers in the UAE and 80% in KSA have said they’ll be prioritising their mental wellbeing more when they travel now than they did before COVID-19. Despite there being a pent up demand for travel in the region, the majority of travellers (62% in the UAE and 67% in KSA) think travel post-pandemic will be more stressful in the current climate. When asked what travel brands could do to help the situation, in both countries, 38% of travellers said they would value propositions from providers that prioritise their mental wellbeing. Travellers also highlighted additional services that they would be willing to pay for to improve their wellbeing at the airport. These included spaces such as airport lounge access, as many as 37% would pay for this in KSA whilst 30% of UAE respondents would pay for a quiet place in which to sit and relax. 18% in the UAE and 28% in KSA have also said they would pay extra for access to airport sleep pods.
Priyanka Lakhani, Director South Asia and Commercial Director Middle East and Africa at Collinson said, “In the context of travel during Covid-19, it’s often the conversation around physical wellbeing that has dominated so it’s very insightful to understand more about the importance passengers in the region place on the emotional and mental wellbeing aspects of their journey. While hygiene measures are critical, looking after travellers’ all-round wellness across the travel experience will be just as important and will help the travel industry shape its offering to encourage and rebuild traveller confidence. The travel industry needs to stay flexible, resilient, and innovative in adapting to ever-changing situations and to ensure the traveller experience is as comfortable and safe as possible.”
