Shaikha Al Nowais makes history as First Female Emirati Elected UN Tourism Secretary-General

TravTalkME is proud to celebrate a landmark achievement for the region and the global tourism sector: Shaikha Al Nowais, Corporate Vice President of Owner Relationship Management at Rotana, has been elected as the Secretary-General of UN Tourism. This historic appointment marks her as the first female Emirati to hold this prestigious international position. A trailblazer in the hospitality industry, Shaikha Al Nowais has long championed gender diversity and the empowerment of women in the workplace. Under her leadership, Rotana has implemented progressive policies focused on equal pay, access to education and training, and supportive workplace environments for all employees—regardless of gender. Her election not only reflects her outstanding contributions to tourism and hospitality but also signifies a bold step forward for female representation in global leadership. As Secretary-General, she is expected to bring fresh vision and inclusive leadership to the future of international tourism.