Rafal Real Estate Development partners with Rove Hotels to introduce a new wave of lifestyle hospitality to Riyadh

Rafal Real Estate Development Company and Rove Hotels announced a strategic partnership to develop multiple Rove Hotels properties in the Saudi capital. Rove Hotels is a dynamic, award-winning lifestyle brand that has rapidly emerged as one of the fastest-growing hospitality brands in the Middle East. Born in Dubai as a joint venture between Emaar Properties and Dubai Holding, Rove already boasts over 8,000 keys open or under development. The brand is defined by its smart, vibrant design, seamless and fuss-free service culture, and a robust commitment to sustainability, appealing to the modern traveller seeking both style and substance. The signing ceremony, which took place in Riyadh, officially marks the Rove brand’s expansion into the Saudi Arabian market, with plans for future cities to follow.
Under the agreement, the partners will bring Rove’s well-loved lifestyle concept to key, high-growth locations across Riyadh, with the first opening location set to be on Olaya Street. Locations are thoughtfully positioned to serve both business and leisure travellers, catering to the city’s dynamic growth.
“This expansion represents a significant milestone and an important step forward. We are proud to be part of Rove and Rafal in shaping a new chapter for lifestyle-driven hospitality in Saudi Arabia,” said Saad Hussain of Alaia Developments.
“We are delighted to introduce one of the region’s smartest hotel concepts to Riyadh,” said Elias Abou Samra, CEO of Rafal Real Estate Development Company. “Our confidence stems from the depth and track record of Rove Hotels in tailoring hospitality for regional guests, and from the strong connectivity between Riyadh and Dubai that underpins sustained demand from both leisure and business travellers. This partnership is a cornerstone of our strategy to bring innovative and proven concepts to the Riyadh real estate market.”
Paul Bridger, Chief Operating Officer of Rove Hotels, added: “We are very excited to partner with Rafal to enter the Riyadh market, given their credibility, execution record, and local expertise. We believe they are a great partner to launch the Rove brand in the Kingdom’s capital and are looking forward to bringing our blend of style, value, and convenience to Saudi Arabia’s vibrant and rapidly evolving hospitality landscape.”