Jazeera Airways drives revenue optimization with Amadeus SRM Flex integration

Jazeera Airways has partnered with travel technology provider Amadeus to deploy Amadeus Segment Revenue Management Flex (Amadeus SRM Flex) which connects to Navitaire New Skies via Navitaire Revenue Management Services (RMIS). This solution introduces advanced forecasting, intuitive user interfaces and experience, as well as origin and destination visualization capabilities to unlock new revenue streams and elevate the passenger experience. Paul Carroll, Chief Commercial Officer, Jazeera Airways, commented: “At Jazeera, we are working to redefine the passenger experience through digital innovation. The adoption of Amadeus SRM Flex is a transformative step in this process, empowering us to respond faster to market shifts, optimize our network with precision, and unlock greater value.”
Amadeus SRM Flex will see Kuwait-based Jazeera transform from a route-based revenue management approach to a network-focused strategy, aligned with an evolving hub-and-spoke model. The solution can automate routine tasks to boost efficiency and attract new revenue opportunities. With interactive visualizations and advanced data discovery tools, Jazeera can also gain a deeper understanding of traveler preferences, while pattern recognition and real-time data streaming transform raw information into actionable intelligence.
Chris Anthony, Vice President, Strategy & Transversal, Amadeus, said: “We are proud to partner with Jazeera Airways as the carrier continues to grow its position in the Middle East. By combining Amadeus’ expertise in revenue optimization with its global technology leadership, Jazeera is well-positioned to enhance competitiveness and achieve sustainable revenue growth.”
Founded in 2004, Jazeera Airways is a leading low-cost carrier based in Kuwait, serving over five million passengers across a network of more than 60 destinations in the Middle East, Central and South Asia, Africa, and Europe.