JA Resorts implements new strategies for the travel trade

JA Resorts & Hotels focuses on flexibility and adaptability as they introduced a new wave of strategies, policies and tools for travel trade partners including new booking technologies, a new website dedicated to travel industry professionals, new B2B communication tools and e-learning opportunities, incentive schemes and fully flexible cancellation policies.

Thomas Grundner, Vice President of Sales & Marketing, JA Resorts & Hotels remarks, “We have used this downtime productively and really examined where we can streamline our communication and improve our processes in relation to our travel trade partners. Its clear that we need to be nimble, expect constant change and take a speed-to-market approach with any changes. The answer of course lies in Digital, and using technology as much as possible, hence we are introducing 5 new tools and initiatives to take us into the future in a flexible and adaptable manner”

JA CONNECT is an initiative from JA Resorts & Hotels designed to assist trade partners and corporate clients across the globe. It is the new connectivity and distribution platform available to all partners which allows partners to connect, shop and book all JA Resorts & Hotels online and in real-time, book both contracted and dynamic rate plans and have easy access to rich content such as high-resolution images and fact sheets for all room types and suites within the portfolio. The new platform reduces the time lag and potential errors of static rate loading ensuring instant access to rates, availability and offers without having to email or call the hotels directly, offering a seamless booking process and real-time confirmations for both bookings and cancellations JA CONNECT will also automate payments for credit and non-credit customers using both payment gateways and single-use virtual credit card facilities.