Category Archives: NTO (National Tourist Offices)

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has extended its successful partnership with Palms Sports, organiser of UAE Warriors, which will see the emirate host the Middle East’s premier mixed martial arts promotion for an additional three years. Established in 2012, UAE Warriors has cultivated an international reputation amongst industry leaders and fans alike through the consistent delivery of action-packed match ups and top-tier production. This renewed agreement not only solidifies Abu Dhabi’s position as a global hub for combat sports, but also marks a historic expansion, bringing the thrilling action of mixed martial arts to the emirate’s Al Ain Region for the first time. Al Ain Region will host two UAE Warriors events during the 2025 season, with an additional two events per annum planned for the 2026-2028 period. Expansion outside of Abu Dhabi City underscores DCT Abu Dhabi’s commitment to diversifying its tourism offerings and showcasing Al Ain Region as a destination for sports entertainment and cultural experiences. The move is set to attract a new wave of visitors and further bolster Abu Dhabi’s growing reputation on the global martial arts stage. His Excellency Saleh Al Geziry, Director General for Tourism at DCT Abu Dhabi, said: “Abu Dhabi is growing in prominence as a global sports hub through the continuous expansion of our network of international and regional partnerships, resulting in an array of top-tier sporting events being hosted in the emirate. This extension of our partnership with Palms Sports marks a new chapter for UAE Warriors, bringing an exciting programme of mixed martial arts to Al Ain Region for the first time. New audiences will discover Al Ain Region’s unique destination offering …

Diriyah Company has signed a Memorandum of Understanding (MoU) with The Helicopter Company (THC), the Kingdom’s premier commercial helicopter operator, to explore potential opportunities and the integration of advanced air mobility solutions for the Diriyah project. This strategic collaboration supports Diriyah’s vision to become the world’s premier cultural and tourism destination, targeting 50 million annual visitors by 2030. The MoU was signed by  Jerry Inzerillo, Group CEO of Diriyah Company, and Capt. Arnaud Martinez, CEO of THC. The MoU aligns with the goals of Saudi Vision 2030, supporting national efforts to diversify the economy and enhance key sectors including tourism, mobility and infrastructure through the adoption of advanced technologies and sustainable development practices. The MoU covers a wide scope of collaboration, including strategic planning and integration, to explore the potential of incorporating Urban Air Mobility (UAM) services within Diriyah’s urban framework. It also emphasizes regulatory alignment and leveraging THC’s expertise in guiding Diriyah Company as its partner in the establishment of operational, technical, and infrastructural foundations to ensure efficient and compliant implementation of air mobility solutions within the birthplace of the Kingdom. The MoU highlights the importance of engagement with the air mobility ecosystem, including air transport operators, technology providers, and infrastructure developers, with an emphasis on environmental and social sustainability. To initiate this collaboration, Diriyah Company and THC will form a joint working group to assess opportunities and evaluate the potential impact of introducing innovative urban air transport services within the Diriyah project. If implemented, these services are expected to play a transformative role in the Kingdom’s urban air mobility and tourism sectors, further elevating Diriyah’s position as a premier global destination in support of Saudi Vision 2030. Commenting on …

According to data published by the Dubai Department of Economy and Tourism (DET) Dubai welcomed 9.88 million international overnight visitors from January to June 2025 – a 6% increase compared to the same period in 2024. Dubai’s evolving destination offering, driven by impactful public-private partnerships and amplified through a robust global marketing strategy, resulted in the city welcoming these visitors.  His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, Minister of Defence, and Chairman of The Executive Council of Dubai, said: “Dubai continues to set new records in international visitation, reinforcing the strategic vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai to make the city a major global business and tourism destination. This milestone reflects Dubai’s steady growth as a focal point for trade, investment, talent and opportunity and its rise as the world’s most connected city. Dubai’s ability to create compelling experiences that meet the evolving needs of visitors has strengthened its status as one of the world’s most sought-after destinations. From exceptional infrastructure to unique attractions, Dubai offers a model of excellence in the tourism and hospitality sectors grounded in innovation.” “As we advance the goals of the Dubai Economic Agenda D33, tourism will remain key to driving GDP growth and cross-sector value creation in the emirate’s economy. By continually anticipating the needs of travellers and exceeding their expectations, we are strengthening Dubai’s position as the world’s best city to visit, live, and work in. Partnerships, global campaigns, events, and a series of new openings showcased the city to both new and returning international visitors, while DET’s …

The German National Tourist Office (GNTO) has launched the Germany Halal Travel Guide, a dedicated resource designed to support Muslim travellers in planning seamless, culturally respectful journeys throughout Germany. Available in both English and Arabic, the guide can be downloaded free of charge from a dedicated microsite hosted on the official Germany Travel website. Created with the expectations of GCC visitors in mind, the guide features practical information and curated recommendations. It highlights halal dining, prayer spaces, and culturally considerate stays that help visitors from the region feel comfortable and confident while exploring Germany. Germany continues to grow as a preferred destination for travellers from the GCC, supported by a well-developed infrastructure, strong hospitality standards, and an inclusive approach to tourism. In cities such as Berlin, Dresden, Dusseldorf and Munich, visitors can enjoy a wide selection of halal restaurants, Arabic-speaking staff, and accessible prayer spaces, all contributing to a sense of ease and belonging. The Germany Halal Travel Guide offers valuable insights for Muslim travellers seeking experiences aligned with their lifestyle and travel preferences. Whether visiting for leisure, medical care, education, or retail tourism, the guide introduces options that support spiritual needs and cultural expectations. It also showcases Germany’s natural beauty, cultural landmarks, and world-class wellness facilities in a format that makes trip planning both efficient and rewarding. Yamina Sofo, Director of the Marketing and Sales Office, GNTO GCC, said: “The launch of our Halal Travel Guide reflects our ongoing commitment to ensuring Muslim travellers feel informed and welcomed in Germany. The guide presents clear, accessible information to support planning and create a worry-free travel experience. We are committed to showing guests from the GCC that Germany is a destination …

Abu Dhabi Fund for Development (ADFD) participated in the groundbreaking ceremony for the Integrated Tourism Complex project in Salalah, Oman, with a total investment of AED764.5 million, underscoring its ongoing commitment to enabling key development projects in the tourism sector. The project aligns with the Fund’s broader strategy to foster sustainable growth in partner nations through high-impact projects that promote economic diversification and strengthen tourism infrastructure. Spanning across a total area of 2.5 million square meters in Jinawf, Oman, the development aims to significantly enhance the city’s tourism infrastructure and capacity through the construction of world-class hospitality facilities. Additionally, the project promotes the national goal of economic diversification and reinforces Oman’s position as a leading tourism hub regionally and globally. Attending the investment’s groundbreaking ceremony ceremony was attended on the Omani side by His Excellency Azzan Al Busaidi, Undersecretary of the Ministry of Heritage and Tourism for Tourism, and the Manager of Dhofar Municipality. Representing Abu Dhabi Fund for Development were Eng. Rashid Al Kaabi, Executive Director of the Investment Sector, and Eng. Mohammed Al Hamedi, Technical and Admin Support Manager. Reinforcing the project’s role as one of the most significant UAE investments in Oman’s tourism sector. The first phase of the project spans approximately 604,000 square meters, including the construction of a luxury resort which comprises over 120 rooms and chalets, as well as the developments of the marina, the rehabilitation of coastal and beachfront areas, and the implementation of essential infrastructure works, including roads and public utilities. These integrated components aim to deliver a seamless visitor experience, enhancing Salalah’s tourism profile and contributing significantly to the sector’s sustainable development. H.E. Mohammed Saif Al Suwaidi, Director General of Abu Dhabi …

As part of its ambitious strategy to enhance its position on the global tourism map, the Ajman Department of Tourism Development has signed a Cooperation Agreement with Schauinsland-Reisen, one of the leading travel and tourism companies in Germany and Europe. This strategic partnership aims to strengthen Ajman’s tourism promotion efforts in the European market through integrated marketing and promotional campaigns, including digital advertising, event organisation, and tailored media programs. The collaboration will also involve the development of innovative travel packages that meet the preferences of European tourists. The initiative is expected to attract more European visitors to Ajman and introduce them to the Emirate’s diverse tourism offerings, which combine rich cultural heritage, natural beauty, and a modern hospitality infrastructure. Commenting on the agreement, His Excellency Mahmood Khaleel Alhashmi said: “This step reflects our unwavering commitment to implementing a comprehensive strategy that enhances Ajman’s competitiveness on the global tourism stage and targets new, high-potential markets. Partnering with a reputable company like Schauinsland is a real asset, given their extensive experience and wide-reaching network in the European market, which will help us reach targeted tourism segments.” Mr. Eken also praised Ajman’s tourism potential, stating: “We are delighted to be part of this valuable cooperation. We believe this partnership will open new doors for German and European tourists to discover a unique destination like Ajman, which blends authenticity with modernity and offers warm Arabian hospitality.” This agreement comes as part of a series of initiatives launched by the Ajman Department of Tourism Development this year, including the establishment of a new representative office in the Federal Republic of Germany. This office was unveiled during the department’s participation in ITB Berlin 2025, one of …

 This summer, the German National Tourist Office (GNTO) invites travellers from the GCC to discover thrilling new experiences across Germany’s great outdoors—where adventure, culture, and nature come together in unforgettable ways. Through its renewed “Embrace German Nature” campaign, GNTO spotlights Germany’s serene and lesser-known lakes, offering a refreshing escape where clear waters, alpine landscapes, and sustainable travel come together in perfect harmony. Yamina Sofo, Director of the Marketing & Sales Office – GNTO GCC, said, “Germany’s hidden lakes offer the perfect answer to the summer heat, with refreshing natural beauty, cultural depth, and sustainable experiences that resonate deeply with GCC travellers. Our ‘Embrace German Nature’ campaign celebrates slowness, authenticity, and well-being. Whether you are exploring a forest-lined lake by paddleboard, relaxing in a spa town, or soaking up the calm from a houseboat, these are the journeys that stay with you.” From Lake Constance to Königssee and the vast Mecklenburg Lake District, Germany’s lakeside destinations provide ideal settings for family holidays, nature retreats, and wellness escapes. Whether paddling across calm waters, cycling through forested paths, or staying on a houseboat under starlit skies, these experiences offer a revitalising break from the heat while promoting a connection with nature and climate-friendly travel. With Germany ranking second as a nature travel destination among Europeans, holding a 14 per cent share of the nature-oriented holiday market, and with nature-based trips making up over 21 per cent of all European holiday travel to Germany in 2023, totalling 6.7 million trips, these destinations promise both broad appeal and accessibility to GCC visitors seeking an alternative to traditional summer travel. Travellers looking for breath taking mountain scenery will find inspiration in the journey along the Lake …

Visit Qatar has announced a one-year partnership with Neta Mukesh Ambani Cultural Centre in Mumbai, a first-of-its-kind multidisciplinary centre dedicated to celebrating arts and heritage, marking the beginning of a new chapter of global cultural encounter. This partnership reflects Visit Qatar’s commitment to establishing Qatar as a leading destination for visitors from India. Through this collaboration, Visit Qatar looks forward to welcoming Indian visitors and inviting them to discover exceptional experiences that blend luxury, heritage and world-class infrastructure. Thanks to its rich blend of authentic Arabian traditions and local heritage. Commenting on the partnership, Eng. Abdulaziz Ali Al Mawlawi, CEO of Visit Qatar, said: “India is one of the most strategic markets for the tourism sector, as it is the second largest source market for visitors to Qatar, and this partnership with the Nita Mukesh Ambani Cultural Centre comes within the framework of our vision to establish Qatar as a preferred destination for visitors from India looking for high-end and integrated tourism experiences. Through these partnerships, we aim to expand our presence in priority markets and attract more visitors with Qatar’s unique blend of cultural depth, modernity and world-class hospitality.” Devendra Bharma, CEO of Geo World, said: “We are delighted to collaborate with Visit Qatar and proud to extend the vision of our organisation and chairperson, Ms. Nita Ambani, to bring the best of India to the world and bring the best of the world to India. Through this collaboration, we aspire to transform the travel and tourism landscape by delivering a complete and enriching experience.” As part of this exceptional collaboration, a distinctive art sculpture will be launched at the Nita Mukesh Ambani Cultural Centre, accompanied by a high-level …

The initiative brought together 120 key business partners and travel professionals at a major event in Lagos, attended by more than 100 guests, followed by an exclusive Business Networking luncheon in Abuja, which hosted 20 senior tourism stakeholders.  These events aim to highlight Qatar’s unique tourism potential, enhance opportunities for business-to-business collaboration, and establish Qatar as a preferred leisure tourism destination in the region. Through these activities, Visit Qatar and its partners seek to identify collaborations with partner tour operators and travel companies, promote Qatar’s key tourist attractions, hospitality infrastructure, and stopover packages, and connect travel agents from Nigeria with destination management companies, hotels and suppliers in Qatar, paving the way for fruitful future collaboration. By highlighting Qatar’s global experiences and accessibility across Qatar Airways’ extensive network, the roadshow underscores Qatar’s commitment to enhancing the tourism potential of the Nigerian market and strengthening trade ties with the West African region.

OMRAN Group announced notable progress in the early-stage development of Janaen Salalah—a pioneering agritourism project located in Arzat, Salalah. This initiative forms part of Oman’s broader strategy to diversify its economy by integrating sustainable tourism with agriculture-based investments. As part of the ongoing development efforts, H.H. Sayyid Marwan bin Turki Al Said, Governor of Dhofar, and H.E. Dr. Saud bin Hamoud Al Habsi, Minister of Agricultural, Fisheries Wealth and Water Resources, conducted a field visit to the project site, accompanied by senior officials from the Group and other key stakeholders. During the visit, they were briefed on the project’s key components, development phases, and latest updates. The visit also included the ceremonial planting of the first coconut trees, marking the beginning of the initial cultivation phase. This milestone represents a key step in the broader vision to transform the site into a productive landscape that aligns with the project’s agritourism goals. Developed under the Agritourism Development Company, a wholly owned subsidiary of OMRAN Group, Janaen aims to position Sultanate of Oman as a regional leader in agritourism by combining agricultural activity, hospitality, recreation, and community living in one integrated setting. Spanning over 5.5 million square meters, the project’s masterplan outlines a well-integrated mix of components, including farm-based accommodations, coconut and papaya processing facilities, educational and recreational areas, and a retail village—all thoughtfully designed to create a dynamic and immersive agritourism experience for both residents and visitors. In preparation for the official construction launch, several foundational activities have been completed as part of Phase 1. These include the finalization of the concept masterplan design, which outlines the strategic integration of agricultural and tourism components. A comprehensive feasibility study has confirmed the …